Formula One™ Racing Feature

IWC Schaffhausen Partners  With Apple Original Films’ Highly Anticipated Formula One™ Racing Feature

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IWC Schaffhausen is thrilled to announce its partnership with Apple Original Films’ highly anticipated Formula One racing feature, directed by Joseph Kosinski, and produced by Jerry Bruckheimer Films, Plan B Entertainment, and seven-time Formula One world champion Lewis Hamilton’s Dawn Apollo Films. In the film, IWC will appear as a sponsor of the fictional APX GP team. Selected models from IWC’s Pilot’s Watches collection will feature on the wrists of different characters. The film will be shot in and around actual Grand Prix races, such as the British Grand Prix in Silverstone this weekend.

Formula One™ Racing Feature

Over the last decade, IWC Schaffhausen has forged a profound bond with the exhilarating world of Formula One™. In 2013, the Swiss luxury watch manufacturer became the Official Engineering Partner of the Mercedes-AMG PETRONAS Formula One™ Team. The same year, team driver Lewis Hamilton joined the IWC family as a brand ambassador. IWC further underscores its passion for motorsport, racing and engineering by announcing a partnership with Apple Original Films’ highly anticipated Formula One™ racing feature, which will be co-produced by Lewis Hamilton and his production company Dawn Apollo Films.

Chris Grainger-Herr, CEO of IWC Schaffhausen

We are a brand with a long-standing connection to motorsport, so we could not miss out on the opportunity to become a part of this project. We are thrilled that the movie will be shot using race cars on real racetracks, and we cannot wait to see what an incredible experience this will be on the screen.

Chris Grainger-Herr,
CEO of IWC Schaffhausen
Formula One™ Racing Feature


In the movie, IWC Schaffhausen will be a sponsor of APX GP, a fictional 11th team on the grid. IWC’s branding will appear on the front wing and the Halo of the race cars, on the driver’s race suits, helmets, gloves, and team uniforms, as well as in the garage. Timepieces from IWC’s Pilot collection will be worn by different characters and figure as official team watches. Among these are the Big Pilot’s Watch 43 in stainless steel with a black dial, the Pilot’s Watch Chronograph 41 TOP GUN in black zirconium oxide ceramic and the Pilot’s Watch Chronograph 41 in stainless steel with a black dial.

Formula One™ Racing Feature
NORTHAMPTON, ENGLAND – JULY 06: A view from outside the garage of Sonny Hayes, fictional driver to be portrayed by Brad Pitt in the upcoming Formula One based movie, Apex, during previews ahead of the F1 Grand Prix of Great Britain at Silverstone Circuit on July 06, 2023 in Northampton, England. (Photo by Dan Istitene – Formula 1/Formula 1 via Getty Images)


The film is made in collaboration with Formula One™ and will be immersed in the exhilarating and cinematic world of Formula One™. It stars Brad Pitt as a former driver who returns to Formula One™, alongside Damson Idris as his team mate on APX GP, a fictional 11th team on the grid. The film will be shot in and around actual Grand Prix™ weekends as the team competes against the titans of the sport. The cast includes Academy Award® nominee Kerry Condon, Academy Award® winner Javier Bardem, and Emmy Award® winner and Golden Globe Award® nominee Tobias Menzies. Academy Award® nominee Ehren Kruger wrote the screenplay. Warner Bros. Pictures will release the film globally in theatres and in IMAX in North America on 27th June 2025 and internationally from 25th June 2025.

IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes. 
Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium®, and titanium aluminide. 
A leader in sustainable luxury watchmaking, IWC sources materials responsibly and takes action to minimise its impact on the environment. Along the pillars of transparency, circularity, and responsibility, the brand crafts timepieces built to last for generations and continuously improves every element of how it manufactures, distributes, and services its products in the most responsible way. IWC also partners with organisations that work globally to support children and young people.

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