Today, the Geneva-based exhibition Watches & Wonders has announced the cancellation of its 2020 edition for fear of the worldwide spread of the novel coronavirus (COVID-19). Baselworld will shortly announce the situation on their side, a show Louis Moinet has been present for, for over a decade.
Should the decision be taken that Baselworld 2020 is also cancelled, Louis Moinet is announcing a new and modern platform: DISCOVERY DAYS.
The main values of Louis Moinet are the creativity of its products and the personal relationship with the watch community, namely watch lovers, collectors, retailers or media representatives and bloggers.
Therefore, during the period initially planned for Baselworld (30th April – 5th May 2020), Louis Moinet will welcome the world at its Saint-Blaise headquarters, in Switzerland. During this period, DISCOVERY DAYS will be held at the “Imagination Room”, which will be transformed into a virtual showroom. This will enable each visitor to discover the unique world of Louis Moinet and its latest creations through a sophisticated set of cameras.
There will be various possible accesses to DISCOVERY DAYS:
A – General public
Anyone will be able to log-on and view the presentation of the latest creations as well as a proposal to dive into Louis Moinet’s unique heritage and contemporary patrimony;
B – Media World
Online press-conferences dedicated to accredited media members (with photos and videos to be downloaded with just a simple click);
C – Retailers / Clients
One-on-one meetings – discovering what is behind Louis Moinet and its deep roots in watchmaking, as well as the exclusive presentation of the latest creations.
We believe that this is a convenient solution to continue positive discussions with the world in its current situation. Of course, and as always, Louis Moinet is welcoming today’s and tomorrow’s partners in person in Saint-Blaise.
About Louis Moinet
Ateliers Louis Moinet was founded in Saint-Blaise, Neuchâtel, in 2004. The fully-independent firm was established to honour the memory of Louis Moinet (1768-1853): master watchmaker, inventor of the chronograph in 1816 (certified by Guinness World RecordsTM), and pioneer in the use of very high frequencies (216,000 vibrations per hour). Louis Moinet was a watchmaker, scholar, painter, sculptor, and teacher at the School of Fine Arts – as well as the author of the Traité d’Horlogerie, a watchmaking treatise published in 1848 that remained a definitive work of reference for a century. Today, Ateliers Louis Moinet is perpetuating this legacy. The firm’s timepieces, produced in limited editions only, have won more than thirty coveted honours, including a UNESCO Award of Merit, five Red Dot Design awards (including one Best of the Best award), gold and bronze medals in the Chronometry Competition, eight Good Design awards, three Middle East Watch of the Year awards, two Robb Report “Best of the Best” awards, a German Design award, a Moscow Grand Prix award, and a “Chronograph of the year” distinction from Begin Magazine, Japan. Louis Moinet creations often make use of unusual materials, such as fossils and meteorites, combined with bespoke fine watchmaking complications in a unique creative approach. The brand’s core values are creativity, exclusivity, art and design.