Maurice Lacroix AIKON Automatic Middle East Limited Edition

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Inspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. Urban-inspired, contemporary aesthetics, ergonomic design and a mechanical heart, make AIKON Automatic the ideal accompaniment to city life. Maurice Lacroix is unveiling the AIKON Middle East Limited Edition – a bold urban piece capturing the charm of the Middle East and its cultural vibrancy.

Launched in 2016, the AIKON has become synonymous with urban style. With its circular bezel, featuring six prominent arms, and integrated bracelet, this iconic watch befits the grand boulevards of the world’s great metropolises.  The AIKON‘s mesmerising blue dial, recalling the vast Arabian skies, invites you into a world where time is an art form.

The reference features a Clous de Paris dial motif, presented in a matte execution. This latter finish subtly tempers the vitality of the Arabian skies dial hues, delivering an eminently elegant appearance. Within the celestial beauty of the dial, the Arabic numerals stand out proudly, embracing the spirit of the Middle East and its fascinating elegance.

Maurice Lacroix devotees will recognise the AIKON’s attractive design language and appreciate the model’s legendary ergonomic prowess, traits which have contributed to its remarkable success. As with all AIKON watches, these models feature the brand’s Easy Strap Exchange System, providing a simple, user-friendly means of swapping the strap for the bracelet without needing tools.

Maurice Lacroix AIKON Automatic Middle East Limited Edition Technical Specifications

Reference AI6008-SS002-490-1

Movement

• Automatic ML 115 with a white/black date
• Frequency: 28’800 vph
• Power reserve: 38 hours
• Jewels: 26
• Functions: Hours, minutes and seconds.
• Date at 3 o’clock.

Case

• Case diameter: 42 mm
• Case height: 11 mm
• Case material: Stainless steel
• Case setting: No
• Sapphire crystal with double anti-reflective coating
• Open case back with sapphire glass and anti-reflective coating
• Water resistance: 20 ATM

Dial

• Tanager Turquoise Clous de Paris dial
• Rhodium-plated M-logo
• Rhodium-plated Arabic numerals, white super-luminova
• Rhodium-plated hands, white super-luminova
• Arabic numerals date at 3 o’clock

Strap / Bracelet

• Stainless steel 5-links bracelet
• Easy-change system

YOUR TIME IS NOW WITH MAURICE LACROIX
For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches
within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities.
With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.