Maurice Lacroix & Alexandra Trusova – to be among the best

Alexandra Trusova
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Maurice Lacroix is proud to welcome Alexandra Trusova to the ML Crew, a group of talented individuals from around the world. The Russian figure skater may be young, but she has already achieved so much. Joining the ML Crew is yet another landmark in her impressive career.

Alexandra Trusova

Don’t be fooled, despite being only 16 years of age, Alexandra Trusova has achieved much in a comparatively short time. At just 13 years old, Alexandra was the first skater to perform two quadruple jumps, a salchow and a toe loop while competing in the World Junior Championships 2018. Indeed, her free skate programme was a remarkable performance that was noticed around the world.

More recently, the Russian figure skater has competed in senior competitions, representing her home nation and winning bronze medals at both the Grand Prix Final, T orino 2019-2020 and the European Championships 2020.

Alexandra Trusova

Alexandra was just four years of age when she took to the ice for the first time and her potential soon became apparent. Her chosen discipline requires technical precision, speed, flexibility , timing and absolute concentration. Alexandra Trusova has repeatedly climbed the rankings and she is currently placed 4th in the world.

Stéphane Waser, Managing Director of Maurice Lacroix, stated, “Alexandra Trusova has already achieved so much, however, with her ambition, talent and sheer dedication, I suspect there is much more to come. Her various qualities make Alexandra the perfect addition to the ML Crew and we look forward to witnessing her win many more medals and titles“. When asked what it means to be part of the ML Crew, Alexandra’s response is unequivocal, “To be among the best!

Alexandra Trusova

And what about her favourite watch? Alexandra Trusova says: “It’s the AIKON Automatic 35mm with a white mother-of-pearl dial and diamond indices. The design clearly resonates with my sense of style. The integrated bracelet and the six arms on the bezel, evoke thoughts of strength and yet, on the other hand, I find the watch to be elegant and feminine.” For her, the similarities between watchmaking and skating are obvious: “Timing and precision are fundamental requirements in both domains. When I perform a programme, I have to move in perfect time with the music. Likewise, when I perform a salchow, I have to ensure that the jump and subsequent landing are precise with my feet and my body being in the right position at the right time. When I am competing, precision can be the difference between success or failure.”

When asked about her long-term goal, Alexandra’s response is somewhat surprising. “To win at the Olympic games is not my ultimate goal, rather I am seeking to amass a series of sporting victories. Ultimately, I want my sporting achievements to open doors, allowing me to participate in global projects which have a positive influence on people’s lives. For example, I would love to be a UN Goodwill Ambassador.”

Alexandra Trusova

Your Time is Now with Maurice Lacroix

For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.

Your Time is Now

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