The Maurice Lacroix Eliros has always been linked with the notion of style. Over the years, it has
been dressed in an array of colours, sometimes encompassing rich textures to augment appeal. Now, the Swiss watch brand is pleased to unveil a new, special edition Eliros that unites a pyramidal motif with sumptuous sunny shades. This indulgent timepiece is intended for individuals who seek pleasure in everything they do. Ladies and gentlemen, say hello to the Eliros Sunshine.
With the advent of the Eliros Sunshine, Maurice Lacroix has shunned conservative tones in favour of warm golden hues and fabulously rich textures. Indeed, the surface of the dial and the accompanying strap are endowed with a pyramidal texture. While the sapphire crystal, positioned front of house, protects inquisitive fingers from probing the dial surface, the strap invites the wearer to caress its tactile form.
The dial and strap are coloured using an immersion technique, ensuring both components perfectly
match. The packaging for the watch can also be used as a handy bag. The M logo features on the dial,
strap and bag, affirming this watch is a Maurice Lacroix, a brand synonymous with Swiss quality.
Measuring 40mm in diameter, the generous scale of the dial augments readability while delivering
unisex appeal. The leaf-shaped hour and minute hands, along with a slender centre seconds hand, convey the essentials of time. Yellow golden shades, often associated with opulence, are widely employed throughout. There is no need to wind the watch each day, the quartz movement takes care of this.
This latest expression of Eliros ownership is simple to read, precise and delivers high perceived value.
But most of all, it’s notably stylish, sidesteps mediocrity and subscribes to the belief that ‘life is for living’.
We implore pleasure seekers to form an orderly queue for one of the hottest watches this season, the
Eliros Sunshine.
Maurice Lacroix Eliros Sunshine Technical Specifications
Reference: EL1118-PVY01-090-9 – CHF 790.00 Incl. VAT / 790.00 € Incl. VAT
Functions
- Hours, minutes and seconds.
- Date at 3 o’clock.
Movement
- Quartz
Case
- Diameter: 40 mm
- Stainless steel / yellow gold pvd
- Water resistance: 5atm
Dial
- Gold 2N pyramid embossed dial with 2N M-logo and print
Strap & Buckle
- Material: Gold 2N pyramid embossed calf leather with 2N M-logo
- 2N PVD stainless steel pin buckle
For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting
watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen
awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the
years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high
perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso,
releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who
are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the
world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix
creative team, an active and urban brand, that thrives in the electric energy of these cities. With this
in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers
to experience the unique vitality of city life.