Pebble Beach Concours d’Elegance

Mercedes-Benz 540 K Special Roadster is “Best of Show” at Pebble Beach

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  • Mercedes-Benz 540 K Special Roadster – a supercharged luxury vehicle of the highest exclusivity
  • Built in 1937 with this rare coachwork for the King of Afghanistan
  • Elaborate restoration in close cooperation with Mercedes-Benz Heritage

A Mercedes-Benz 540 K Special Roadster (W 29) won the prestigious “Best of Show” title at the Pebble Beach Concours d’Elegance 2023 yesterday (Sunday, 20 August 2023). The sporty luxury car prevailed over a top-class field of exclusive classic cars in the jury vote at the final event of Pebble Beach Automotive Week (17 to 20 August 2023). This victory is the tenth “Best of Show” title for a Mercedes-Benz vehicle since the start of the Pebble Beach Concours d’Elegance in 1950. This means that Mercedes-Benz is now the most successful brand in the history of this crowning event in the classic-car calendar.

„Best of Show“ beim Pebble Beach Concours d’Elegance 2023: Mercedes-Benz 540 K Spezial-Roadster (W 29), Baujahr 1937. Die Karosserieausführung „Spezial-Roadster“ gehört zu den begehrtesten Varianten der Baureihe. Ansicht von vorne links. 

"Best of Show" at the Pebble Beach Concours d'Elegance 2023: Mercedes-Benz 540 K Special Roadster (W 29), built in 1937. The "Special Roadster" body version is one of the most coveted variants of the series. Front left view.
“Best of Show” at the Pebble Beach Concours d’Elegance 2023: Mercedes-Benz 540 K Special Roadster (W 29), built in 1937. The “Special Roadster” body version is one of the most coveted variants of the series. Front left view.

The 540 K Special Roadster was originally ordered in May 1937 for Mohammed Zahir Shah, King of Afghanistan, and delivered in September of the same year. The King opted for a particularly fascinating product from Mercedes-Benz: the Special Roadster with a Sindelfingen body is a highly elegant sculpture exuding performance and speed. It is characterised by the high side line of the doors, curved body contours with a recessed radiator and a flowing rear end with concealed spare wheel. After only five changes of ownership in seven decades, the current owner purchased the vehicle at auction during the Pebble Beach Automotive Week in 2022, for $9.9 million.

Pebble Beach Concours d’Elegance
Mercedes-Benz 540 K Special Roadster (W 29), built in 1937. “Best of Show” at the Pebble Beach Concours d’Elegance 2023, together with collector and owner Jim Patterson (second from right). To his right is Marcus Breitschwerdt, Executive Vice President and Head of Mercedes-Benz Heritage. To his left are Rob Myers, Chairman CEO of the RM Group of Companies, and Patrik Gottwick, Executive Assistant to EVP Mercedes-Benz Heritage.

The 540 K Special Roadster winning the ‘Best of Showʼ title at the Pebble Beach Concours d’Elegance crowns the immense commitment of RM Auto Restoration and Mercedes-Benz Heritage to the restoration of this outstanding vehicle. We are proud to have contributed to this success story with the unique expertise of our Classic Centre and the archives. The intensive and good cooperation with RM Auto Restoration during the past months has made this success possible.” 

Marcus Breitschwerdt, Head of Mercedes-Benz Heritage
Mercedes-Benz 540 K Special Roadster
“Best of Show” at the Pebble Beach Concours d’Elegance 2023: Mercedes-Benz 540 K Special Roadster (W 29), built in 1937. The “Special Roadster” body version is one of the most coveted variants of the series. Front view.

Restoration with the unique expertise of Mercedes-Benz Heritage

In the months since the auction, the 540 K Special Roadster has been restored to the strictest standards of authenticity by RM Auto Restoration in close cooperation with the Mercedes-Benz Classic Center. In addition to the professional support of the experts from Mercedes-Benz Heritage during the work on the vehicle, detailed documentation of the history of the royal sports car by the Mercedes-Benz Classic archives in Fellbach played a particularly important role.

Mercedes-Benz 540 K Special Roadster
“Best of Show” at the Pebble Beach Concours d’Elegance 2023: Mercedes-Benz 540 K Special Roadster (W 29), built in 1937. The “Special Roadster” body version is one of the most coveted variants of the series. Left view.

This comprehensive know-how also goes into the expert reports by Mercedes-Benz Classic, which are particularly esteemed worldwide for especially rare and high-quality historic vehicles of the brand: each expert report is a unique document of originality. It is based on extensive archive research as well as analyses on the vehicle itself – e.g. the materials used. This is the basis for a detailed description of the biography of the automobile in question, and a precise assessment of its authenticity. All in all, this creates a biography of the respective classic that is uniquely authoritative in the classic scene.

Mercedes-Benz 540 K Special Roadster
“Best of Show” at the Pebble Beach Concours d’Elegance 2023: Mercedes-Benz 540 K Special Roadster (W 29), built in 1937. The “Special Roadster” body version is one of the most coveted variants of the series. The photo shows the vehicle at the Pebble Beach Tour d’Elegance 2023.

Fascinating car biography

The order documentation in the Mercedes-Benz archives and other documents recount the first steps of this 540 K Special Roadster: the exclusive vehicle was ordered by the Afghan royal court in 1937, and delivered in the autumn of that year. Further history: in the mid-1940s, the French-educated monarch brought the vehicle to the Afghan embassy in Paris. The supercharged sports car arrived in Great Britain in 1950 as a gift for his son-in-law, and was sold to a US collector in 1953. Throughout its long and varied history, the 540 K Special Roadster has always been maintained and preserved in authentic condition. To date, the vehicle has only very few miles on the clock.

Mercedes-Benz 540 K Special Roadster
“Best of Show” at the Pebble Beach Concours d’Elegance 2023: Mercedes-Benz 540 K Special Roadster (W 29), built in 1937. The “Special Roadster” body version is one of the most coveted variants of the series.

The current owner of the vehicle is Jim Patterson. The winners of the “Best of Show” at the Pebble Beach Concours d’Elegance in 2015 (Isotta Fraschini Tipo 8A Worblaufen Cabriolet, built in 1924) and 2010 (Delage D8 S de Villars Roadster, built in 1933) also come from his collection. The most recent Mercedes-Benz automobiles as winners of the “Best of Show” award were Arturo and Deborah Keller’s Mercedes-Benz 540 K Autobahnkurier in 2021 and Bruce McCaw’s Barker-bodied Mercedes-Benz Type S Touring Car in 2017.

Mercedes-Benz 540 K Special Roadster
Pebble Beach Concours d’Elegance 2023 on the grounds of the golf club of the same name.

The Untertürkheim plant produced a total of 760 chassis for the 500 K and 540 K models of the W 29 series between February 1934 and November 1939. The 354 had the five-litre engine and 406 the 5.4-litre engine used from 1936 onwards. Nine body variants were available; they were completed at the Sindelfingen plant’s special vehicle workshop. About 60 units of the variants with roadster bodywork were produced.

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