Since 2015, with its visionary Connected watch, TAG Heuer has established itself as the clear leader in the luxury smartwatch category. The third generation, which was introduced in March of this year, further enhanced the timepiece’s reputation for high performance and refined design.
And now, just in time for the holiday season, a new display and accessories are being unveiled. Adding to the timepiece’s edgy versatility, green and brown nubuck leather and rubber straps are joining the existing range of slick polished steel or sporty and colourful rubber interchangeable bracelets, so that the TAG Heuer Connected can be worn for any and every occasion.
The watchmaker’s in-house team is also constantly ideating on the digital experience and designing more exclusive watch faces for customers to choose from. The new Synopsis watch face was crafted to be both ultra-legible and distinctly elegant and provides the wearer with relevant – and useful – information at a glance to help enhance their productivity.
The Synopsis watch face: setting the bar for sleek productivity
With the Synopsis watch face, the multi-feature display can be totally customised to highlight your most important data in one read. You can choose up to six essential complications to create exactly the combination that reflects your personal preferences and daily needs. For example, along with the time, you can set the watch to display the date, your next agenda event, your Connected watch’s power reserve, a second time zone, the day’s sunrise and sunset times, the weather forecast, or the distance you have run, cycled or walked with the TAG Heuer Sports app. Even more options can be downloaded from the Google Play store.
Synopsis is available eight different colours and joins the collection of mechanical-inspired (Heuer 01C, Heuer 02 Calibre Revisited, Classic and Helios) and digital (Orbital, Carbon and Timekeeping) conceptual faces that TAG Heuer introduced for the Connected watch earlier this year.
The Classic watch face also gets a full reskin to echo the new TAG Heuer Carrera collection and add chronograph complications.
TAG Heuer Connected: traditional Swiss watchmaking, cutting-edge connectivity
Every TAG Heuer Connected watch offers the refinement and elegance of a chronograph-inspired timepiece crafted in the truest Swiss watchmaking tradition along with a state-of-the-art, custom-designed digital experience geared squarely towards performance.
It seamlessly blends the everyday go-to connected services offered by Google’s Wear OS with the TAG Heuer Sports app. Thanks to these cutting-edge features, along with built-in GPS and heart rate monitor, the watch delivers detailed tracking for golfers, runners, cyclists, walkers and other fitness enthusiasts, regardless of their sporting passion. A TAG Heuer mobile companion app allows for even greater personalisation and insights into the wearer’s achievements.
Design as compelling as its technology
The TAG Heuer Connected watch has a luxury design that is as compelling as its innovative technology. It was inspired by the brand’s most iconic chronographs and is immediately recognizable.
The 45 mm cases, available in stainless steel or titanium, reflect the distinct design codes, noble materials and refined finishes of high-end watchmaking, including the signature facetted lugs, polished and brushed details, a graduated ceramic bezel, a central rotating crown now flanked by two functional pushers, and a screwed case back
Your best performance is the one ahead
This luxurious new TAG Heuer Connected watch, updated with its eye-catching Synopsis watch face and elegant earth-toned nubuck straps, is a timely – and timeless – celebration of the changing seasons and the holidays that are just around the corner. And in every season – now and in the years to come – the TAG Heuer Connected watch will be a constant and reliable companion helping you to achieve your best performance yet.
The new, totally customisable Synopsis watch face for daily essentials at a glance can be downloaded now using the TAG Heuer app. The green and brown nubuck leather straps are available on www.tagheuer.com for select markets, as well as in TAG Heuer boutiques worldwide.
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through by a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic watch families designed by Jack Heuer – TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov, and Felix Auger Aliassime, and surfer Kai Lenny, among others.