Phillips’ 2019 Watch Auctions Total $111 Million

Reaffirming the Continued Strength of the International Collectors’ Watch Market

Phillips’ GAME CHANGERS Watch Auction Realises $20.2 Million
Phillips’ GAME CHANGERS Watch Auction Realises $20.2 Million
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Phillips in Association with Bacs & Russo is pleased to announce a grand total of $111 million for annual watch auctions in 2019, the highest live auction total for any house this year. Across the sales in Geneva, Hong Kong and New York, Phillips saw 12 exceptional timepieces soar above the $1 million mark, with the Urwerk Atomic Mechanical Control claiming the top price of the year, selling for $2.9 million and setting a new world record price for a watch made by an independent Swiss watchmaker sold at auction. Auction records were also broken for timepieces by Rolex, Patek Philippe, Vacheron Constantin, F.P.Journe, and George Daniels, among others. Success extended beyond the auction room this season into exhibitions, digital initiatives, a first-of-its-kind collaboration with Zenith, and the launch of Phillips Perpetual.

  • With a Market-Leading Overall Sell-Through Rate of 96% across Three Selling Locations
  • Multiple Auction Records Set for Urwerk, Rolex, Patek Philippe, and F.P.Journe
  • Perpetual, the London-Based Private Sales Platform, draws Enthusiasm from Collectors Around the Globe

Aurel Bacs and Livia Russo, Senior Consultants for Phillips in Association with Bacs & Russo, said, “2019 was an extraordinary year for Phillips’ Watch department and we are both proud of our entire international team, as they continue to set the bar higher season after season. From inspiring the ways in which watch enthusiasts are able to grow their collections to championing independent watchmakers, we continue to strive to be innovators while remaining committed to offering highest quality timepieces and outstanding client service within the ever-evolving landscape of the watch collecting. With all of the advancements and growth we have achieved in 2019, we have even more in store for 2020 and look forward to an exciting year ahead.


Phillips’ watch auctions soared to new heights in 2019, with an unmatched overall sellthrough rate of 96%, including two “White Glove” sales – one in New York and one in Hong Kong. Phillips in Association with Bacs & Russo achieved an annual total of HK$330 million for watch sales in Asia, an impressive 40% increase from the previous year, and established its market leadership position in the region. The Hong Kong Watch Auction: NINE saw a sale total up 33% from the previous year, welcoming a record number of close to 900 online bidders, and GAME CHANGERS, the December sale in New York, saw a total increase of 75% from December 2018. With five timepieces selling above $1 million for the first time ever in a NY watch auction, among the numerous auction records set were those for a Patek Philippe Reference 1518 in pink gold and a second series Patek Philippe Reference 2499 in yellow gold. Records were also set for a Rolex Day-Date, with the sale of Jack Nicklaus’ Reference 1803 for $1.22 million, and for a Rolex GMT-Master with Marlon Brando’s iconic Reference 1675 realizing 1.952 million. It was Phillips’ honor to offer these timepieces, with proceeds from both benefitting charitable organizations. A testament to Phillips’ commitment to championing independent watchmaking brands, the December auction also set a new record for a timepiece by Urwerk, as the Atomic Mechanical Control and paired wristwatch soared to $2.9 million. Earlier in the year, the Geneva Watch Auction: NINE also achieved a remarkable price of CHF 2,420,000/$2,391,444 for a magnificent and historically important pocket watch by George Daniels, considered by many as the father of independent watchmaking.

Urwerk’s Atomic Mechanical Control
Urwerk’s Atomic Mechanical Control


In addition to Phillips’ watch auctions, the company was proud to launch Perpetual, a first of its kind platform that combines private selling exhibitions, innovative partnerships, and a boutique experience in custom-built surroundings. This new destination offers exceptional watches for immediate purchase and is based at Phillips’ European headquarters on Berkeley Square. Since its inaugural opening in September, the concept has cemented Phillips’ reputation for the ability to source rare and important watches from established and independent brands, including Roger Smith, F. P. Journe, Laurent Ferrier, and Philippe Dufour.

Among the successful initiatives of Perpetual were Swatch, The All It Takes Is The Will To Do It Exhibition, which offered 200 unworn vintage Swatch watches with original box and guarantees, and Well Suited, a selling exhibition that combined the world’s finest independent watchmakers with a showcase of tailoring excellence from British luxury menswear brand Thom Sweeney.

Ref. 2499 A possibly unique, previously unknown, and extremely well-preserved yellow gold perpetual calendar chronograph wristwatch with moon phase, retailed by Gübelin
Ref. 2499
A possibly unique, previously unknown, and extremely well-preserved yellow gold perpetual calendar chronograph wristwatch with moon phase, retailed by Gübelin

Digital Growth

Among Phillips’ top priorities is the investment in digital advancements, as collectors are more comfortable than ever before in engaging with our online platforms. In 2019, global online registrants were up 80% from the previous year and hailed from 75 countries, the most of any department at Phillips, underscoring the truly international pool of collectors. Also of note is the total number of lots sold to online bidders, which was up 50% from 2018. The highest winning bid in a Phillips’ Watch auction was set this Nove ber in Double Signed: A Celebration of The Finest Partnerships Between Manufacturers and Retailers, with the sale of the Patek Philippe Reference 2499 at CHF 1,580,000, which was a record for any Phillips auction at the time of the sale.

Philippe Dufour Simplicity
Philippe Dufour Simplicity, 37mm
Offered in Well Suited


In 2019, Phillips hosted a selection of non-selling exhibitions, beginning with Independent’s Day in Geneva in May, which was inspired by the work of George  Daniels offered a unique occasion to view masterworks by thirteen independent watchmakers gathered in one place. This exhibition marked the first time that these watchmakers were united under one roof, displaying some of the most impressive masterworks of the 20th and the 21th centuries, including Philippe Dufour’s tryptic: Simplicity, Duality and Grande Sonnerie; unique timepieces by F.P.Journe; exclusive prototypes by Charles Frodsham, and the incredible worldtime wristwatch prototype by Louis Cottier. Beginning in November, Phillips was also pleased to host Jean-Claude Biver: A Retrospective. Share, Respect, Forgive, a traveling exhibition exclusively dedicated to the private collection of the visionary and tastemaker who helped build, influence and cement the destiny of watch brands such as Blancpain, Omega, Hublot and more recently Tag Heuer and Zenith.

Zenith Phillips El Primero platinum

Collaboration with Zenith

This year, Aurel Bacs, Senior Consultant at Bacs & Russo and Alex Ghotbi, Head of Watches Continental Europe & Middle East had the unique privilege of designing three Zenith El Primero Ref. A386 chronographs to honour the birth year of the El Primero calibre. The collaboration led to what is known as the “One-Off,” the only Ref. A386 that Zenith will ever make in PT 950 platinum, and is the first-of-its-kind to feature a breathtaking Lapis Lazuli dial. The unique Zenith El Primero sold for $250,000 (a world record for an El Primero) during The Geneva Watch Auction X, with proceeds from the sale donated to the ZOE4LIFE foundation, and 69 pieces were created in the model of the other two original designs.

ZENITH EL PRIMERO Limited Edition Chronographs Designed by Phillips

Lots Selling Above $1 Million

Phillips sold 12 watches above $1 million in 2019 – more than its two nearest international competitors combined.

Description, Auction and price achieved

    A unique, extremely rare, and historically innovative Atomic Master Clock with paired titanium wristwatch with power reserve and oil change indicator, with a certificate of origin – Game Changers, New York, 10 December 2019, Lot 8: $2,900,000/CHF2,853,600/€2,613,480
    Grand Complication pocket watch A unique, spectacular and historically important yellow gold instantaneous perpetual calendar minute repeating open face watch with  moon phases, thermometer, power reserve, equation of time, annual calendar and one-minute co-axial tourbillon – Geneva Watch Auction: Nine, Geneva, 11-12 May 2019, Lot 34: $ 2,391,444/CHF2,420,000/€ 2,129,358
  • PATEK PHILIPPE, Sky Moon Tourbillon, Ref. 5002G-010
    A white gold double-dialed astronomical wristwatch with special dial with red Roman hour markers, cathedral minute repeater, tourbillon regulator, perpetual calendar with retrograde date hand, leap year cycle, moon age, sky chart, sidereal time, meridian passage of Sirius, moon phases and moon orbit – Hong Kong Watch Auction: Nine, Hong Kong, 25-26 November 2019, Lot 845: US$2,319,570/HK$18,150,000
  • PATEK PHILIPPE. Ref. 1518,
    A previously unknown, extremely rare, and highly attractive pink gold perpetual chronograph wristwatch with pink dial and moon phase – Game Changers, New York, 10 December 2019, Lot 64: $2,300,000/CHF2,263,200/€2,072,760
  • PATEK PHILIPPE. Ref. 2499,
    A possibly unique, previously unknown, and extremely well-preserved yellow gold perpetual calendar chronograph wristwatch with moon phase, retailed by Gübelin – Game Changers, New York, 10 December 2019, Lot 40: $2,024,000/CHF1,991,616/€1,824,029
  • ROLEX. GMT-Master, Ref. 1675,
    An iconic, historically important, and remarkably well-preserved stainless steel dual-time wristwatch with date. WORN BY MARLON BRANDO IN APOCALYPSE NOW – Game Changers, New York, 10 December 2019, Lot 30: $1,952,000/CHF1,920,768/€1,759,142
  • ROLEX, Ref. 4113,
    An oversized stainless steel split-seconds chronograph wristwatch with outer blue telemeter and black tachometer scales – Geneva Watch Auction: X, Geneva, 9-10 November 2019, Lot 139: $1,945,044/CHF 1,940,000/€1,765,012
  • ROLEX, Ref. 6062,
    A pink gold triple calendar wristwatch with star-set numerals and moon phases – Geneva Watch Auction: X, Geneva, 9-10 November 2019, Lot 249: $1,945,044/CHF1,940,000/€1,765,012
  • PATEK PHILIPPE, Ref. 2499,
    A pink gold perpetual calendar chronograph wristwatch with Italian calendar disc and moonphases, dial further signed by Trucchi – Double Signed, Geneva, 9 November 2019, Lot 35: CHF1,580,000/$1,584,108/€1,437,484
  • ROLEX. Day-Date, Ref. 1803,
    A fine and culturally significant yellow gold wristwatch with day, date and bracelet, sold to benefit the Nicklaus Children’s Health Care Foundation, FROM THE PERSONAL COLLECTION OF JACK NICKLAUS – Game Changers, New York, 10 December 2019, Lot 18: $1,220,000/CHF1,200,480/€1,099,464
  • PATEK PHILIPPE, Ref. 5002G, Sky Moon Tourbillon
    A white gold double dialed wristwatch with twelve complications including cathedral minute repetition, tourbillon, perpetual calendar with retrograde date hand, leap year cycle, moon age,
    angular motion, sidereal time, moon phases and orbit, and sky chart orbit display – Hong Kong Watch Auction: Eight, Hong Kong, 28 May 2019, Lot 1066: HK$8,550,000/US$1,089,270
  • ROLEX, Ref. 8171,
    A stainless steel triple calendar wristwatch with moon phases and two-tone dial – Geneva Watch Auction: X, Geneva, 9-10 November 2019, Lot 175: $1,030,673/CHF 1,028,000/€935,274


The team of specialists at Phillips Watches is dedicated to an uncompromised approach to quality, transparency, and client service, achieving a sale total of $111 million in 2019.

A selection of our recent record-breaking prices:
1. Paul Newman’s Rolex “Paul Newman” Daytona reference 6239 (CHF 17,709,894/US$17,752,500) – New York Auction: Winning Icons – 26 October 2017 – Highest result ever achieved for any vintage wristwatch at auction.
2. Patek Philippe reference 1518 in stainless steel (CHF 11,020,000 /US$11,112,020) – Geneva Watch Auction: FOUR – 12 November 2016 – Highest result ever achieved for a vintage Patek Philippe wristwatch at auction.


Phillips is a leading global platform for buying and selling 20th and 21st-century art and design. With dedicated expertise in the areas of 20th Century and Contemporary Art, Design, Photographs, Editions, Watches, and Jewelry, Phillips offers professional services and advice on all aspects of collecting. Auctions and exhibitions are held at salerooms in New York, London, Geneva, and Hong Kong, while clients are further served through representative offices based throughout Europe, the United States and Asia. Phillips also offers an online auction platform accessible anywhere in the world. In addition to providing selling and buying opportunities through auction, Phillips brokers private sales and offers assistance with appraisals, valuations, and other financial services. Visit for further information.

*Estimates do not include buyer’s premium; prices achieved include the hammer price plus buyer’s premium.

PHILLIPS NEW YORK – 450 Park Avenue, New York, NY 10022
PHILLIPS LONDON – 30 Berkeley Square, London, W1J 6EX
PHILLIPS HONG KONG – 14/F St. George’s Building, 2 Ice House Street, Central Hong Kong
PHILLIPS GENEVA – Hôtel La Réserve, 301 Route de Lausanne, Geneva

Images courtesy of Phillips Watches

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