With Piaget‘s unfaltering passion for creativity, it is no surprise that the universe of Piaget and the world of entertainment would come together to form an enduring relationship over the past 50 years – THE 355.
From Switzerland to Los Angeles
When earning his graduate degree at the Gemological Institute of America in Los Angeles in the 1960s, Yves Piaget got an early glimpse of the glamour and style of Hollywood.
When he then joined the family business back in Switzerland, he understood that the creativity and distinctively “Piaget look” that had already started to seduce the international jet-set would find a perfect home among movie stars and entertainers and would one day take centre stage on red carpets.
Yves Piaget’s fortuitous friendship with the singer and actor Maurice Chevalier led to introductions to the worlds of music and film in both Europe and in the United States. His ability to cultivate special relationships allowed Yves Piaget to establish Piaget in these circles, with the most iconic stars, including Elizabeth Taylor, falling under the charm of Piaget’s charismatic creations with their explosion of colourful stones and brilliant diamonds. Sammy Davis Jr., Cary Grant and Roger Moore joined the ranks of leading men who became discerning fans of Piaget watches.
Piaget and Hollywood
With Piaget’s reputation established off screen as the creator of statement pieces, Piaget creations have made many guest appearances on red carpets, in front of the camera and in movies from around the world, including the 2016 film Miss Sloane starring friend of the brand Jessica Chastain, who has been part of the Piaget family since 2015. Piaget has also expressed its commitment to the support of creative talent and the craft of filmmaking internationally by being a partner of the Independent Spirit Awards for many years.
Today the Maison continues to celebrate its love for the seventh art and its relationship with Jessica Chastain by being the exclusive watch & jewellery partner for the Academy Award® nominee’s new thriller from Universal Pictures, The 355 (in theatres January 7, 2022), which features a dream team of female stars.
When a top-secret weapon falls into mercenary hands, wild card CIA agent Mason “Mace” Brown (Oscar®-nominee Jessica Chastain) will need to join forces with German agent Marie (Diane Kruger, In the Fade), former MI6 ally and cutting-edge computer specialist Khadijah (Oscar® winner Lupita Nyong’o), and skilled Colombian psychologist Graciela (Oscar® winner Penélope Cruz) on a lethal, breakneck mission to retrieve it, while also staying one-step ahead of a mysterious woman, Lin Mi Sheng (Bingbing Fan, X-Men: Days of Future Past), who is tracking their every move.
As the action rockets around the globe from the cafes of Paris to the markets of Morocco to the opulent auction houses of Shanghai, the quartet of women will forge a tenuous loyalty that could protect the world—or get them killed.
The film also stars Édgar Ramirez (The Girl on the Train) and Sebastian Stan (Avengers: Endgame).
The 355 is directed by genre-defying filmmaker Simon Kinberg (writer-director-producer of Dark Phoenix, producer of Deadpool and The Martian and writer-producer of the X-Men films). The screenplay is by Theresa Rebeck (NBC’s Smash, Trouble) and Kinberg, from a story by Rebeck. The 355, presented by Universal Pictures in association with FilmNation Entertainment, is produced by Chastain and Kelly Carmichael for Chastain’s Freckle Films and by Kinberg for his Kinberg Genre Films. The film is executive produced by Richard Hewitt (Bohemian Rhapsody).
As the exclusive watch and jewellery partner to The 355, Piaget’s iconic collections such as Altiplano and Possession, as well as the finest High Jewellery creations, can be admired throughout the movie. Every piece was carefully curated by the film’s acclaimed costume designer, Stephanie Collie (London Has Fallen), to make sure it was in line with each character. Once again, the Maison shows its savoir-faire and unique style.
Filmnation Entertainment is handling international excluding the UK.
Piaget epitomizes daring creativity – a quality that has continued to permeate through the
Maison since its beginnings in 1874. From his first workshop in La Côte-aux-Fées, Georges Edouard Piaget devoted himself to crafting high-precision movements in a feat that formed the very foundations of our pioneering name. In the late 1950s, Piaget unveiled the ultra-thin movements that would later become the Maison’s trademark and the cornerstone of the Altiplano collection. As a true innovator of the watch and jewellery world, Piaget strongly believed in creativity and artistic values. It is within the walls of our “Ateliers de l’Extraordinaire” where master artisans continue to harness rare skills that have been preserved and perfected from generation to generation, transforming gold, stones and precious gems into dazzling works of art. Through its pursuit of masterful craftsmanship, the Maison has created emblems of daring excellence channelled into its collections.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.