Piaget and THE 355

With Piaget‘s unfaltering passion for creativity, it is no surprise that the universe of Piaget and the world of entertainment would come together to form an enduring relationship over the past 50 years – THE 355.

From Switzerland to Los Angeles

When earning his graduate degree at the Gemological Institute of America in Los Angeles in the 1960s, Yves Piaget got an early glimpse of the glamour and style of Hollywood.

When he then joined the family business back in Switzerland, he understood that the creativity and distinctively “Piaget look” that had already started to seduce the international jet-set would find a perfect home among movie stars and entertainers and would one day take centre stage on red carpets.

Yves Piaget’s fortuitous friendship with the singer and actor Maurice Chevalier led to introductions to the worlds of music and film in both Europe and in the United States. His ability to cultivate special relationships allowed Yves Piaget to establish Piaget in these circles, with the most iconic stars, including Elizabeth Taylor, falling under the charm of Piaget’s charismatic creations with their explosion of colourful stones and brilliant diamonds. Sammy Davis Jr., Cary Grant and Roger Moore joined the ranks of leading men who became discerning fans of Piaget watches.

Piaget and Hollywood

With Piaget’s reputation established off screen as the creator of statement pieces, Piaget creations have made many guest appearances on red carpets, in front of the camera and in movies from around the world, including the 2016 film Miss Sloane starring friend of the brand Jessica Chastain, who has been part of the Piaget family since 2015. Piaget has also expressed its commitment to the support of creative talent and the craft of filmmaking internationally by being a partner of the Independent Spirit Awards for many years.

THE 355

Today the Maison continues to celebrate its love for the seventh art and its relationship with Jessica Chastain by being the exclusive watch & jewellery partner for the Academy Award® nominee’s new thriller from Universal Pictures, The 355 (in theatres January 7, 2022), which features a dream team of female stars.

When a top-secret weapon falls into mercenary hands, wild card CIA agent Mason “Mace” Brown (Oscar®-nominee Jessica Chastain) will need to join forces with German agent Marie (Diane Kruger, In the Fade), former MI6 ally and cutting-edge computer specialist Khadijah (Oscar® winner Lupita Nyong’o), and skilled Colombian psychologist Graciela (Oscar® winner Penélope Cruz) on a lethal, breakneck mission to retrieve it, while also staying one-step ahead of a mysterious woman, Lin Mi Sheng (Bingbing Fan, X-Men: Days of Future Past), who is tracking their every move.

As the action rockets around the globe from the cafes of Paris to the markets of Morocco to the opulent auction houses of Shanghai, the quartet of women will forge a tenuous loyalty that could protect the world—or get them killed.

The film also stars Édgar Ramirez (The Girl on the Train) and Sebastian Stan (Avengers: Endgame).

The 355 is directed by genre-defying filmmaker Simon Kinberg (writer-director-producer of Dark Phoenix, producer of Deadpool and The Martian and writer-producer of the X-Men films). The screenplay is by Theresa Rebeck  (NBC’s Smash, Trouble) and Kinberg, from a story by Rebeck. The 355, presented by Universal Pictures in association with FilmNation Entertainment, is produced by Chastain and Kelly Carmichael for Chastain’s Freckle Films and by Kinberg for his Kinberg Genre Films. The film is executive produced by Richard Hewitt (Bohemian Rhapsody).

As the exclusive watch and jewellery partner to The 355, Piaget’s iconic collections such as Altiplano and Possession, as well as the finest High Jewellery creations, can be admired throughout the movie. Every piece was carefully curated by the film’s acclaimed costume designer, Stephanie Collie (London Has Fallen), to make sure it was in line with each character. Once again, the Maison shows its savoir-faire and unique style.

Filmnation Entertainment is handling international excluding the UK.

https://www.universalpictures.com/movies/the-355

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A must-have ring and differentiating design for this precious paved Possession turning ring in rose gold and diamonds. Inspired by the very 1st Possession ring, yet revamped in a contemporary and asymmetric version, this dazzling ring presents two paved bands turning freely side by side. By touching the Possession ring, self-assured women are in harmony with the world around them, they possess their lives.

Two bands for one wedding ring; two bands, inseparably linked, turning around each other in perpetual motion. Set with a row of diamonds offering a pathway to eternity, this refined, intimate and original ring celebrates a shared pact of love that reflects the perfect harmony between two beings.

Inspired by the iconic rose gold paved bangle, now interpreted as an open ring for a new playful Possession ring.

Inspired by the design of the rose gold paved bangle, now interpreted as contemporary yet timeless open earrings.

The new Possession ring stylised in an elegant and timeless fully paved pair of earrings in rose gold and diamonds.

This contemporary interpretation of a vintage Piaget model offers a tribute to classic elegance. The case with its remarkably slim profile and the understated refinement of the dial and hands highlights the purity of this Altiplano model.

The Piaget Altiplano collection, synonymous with highly elegant ultra-thin watches, adopts Piaget’s historic aesthetic codes. The rose gold case, white dial, extremely slender baton-shaped hands and off-centered small seconds indicator form a remarkably balanced ensemble of understatement and sophistication. This Piaget Altiplano luxury watch is equipped with an ultra-thin, hand-wound 450P movement.

Defying the limits of feasibility, Piaget provides a new demonstration of its supremacy in the field of ultra-thin watchmaking, stemming from the excellence of its two integrated Manufactures. At a mere 4.30 mm thick, the Altiplano Ultimate Automatic expresses boldness and a constant quest for infinite slenderness, as well as for the elegance and refinement prized by Piaget. Engaged in an iconic dialogue, movement and case form an indivisible whole, featuring tolerances that have been pushed to their limits and setting a new record. The world’s slimmest self-winding Watch to date, the Altiplano Ultimate Automatic embodies this pinnacle of contemporary elegance.

Symbol of a life of brilliance and joy, the sun embodies the optimism, exuberance and fun-loving spirit of Piaget. A collection capturing the positive energy of the sun to share joy and live intensely everyday life. Like a burst of sunshine, a stylized rose gold diamond pendant captures the mesmerizing blaze of the brightest sun. Delicate triangular motifs set around a circular diamond paved sun evoke the dazzling rays of the sun, intensified by the fire of brilliant-cut diamonds set on the rose gold sunbeam. With bright intensity, this rare luxury pendant for women elegantly captures the delight of moments spent in the radiant sun.

Symbol of a life of brilliance and joy, the sun embodies the optimism, exuberance and fun-loving spirit of Piaget. A collection capturing the positive energy of the sun to share joy and live intensely everyday life..

A play of lights in the rose garden heart.

A true flower, a unique story ! A stylised rosebud inspired by the Yves Piaget rose delicately unfurls its rose-gold petals, creating the illusion of a real flower.

A true flower, a unique story… The queen of flowers is transformed into an eternal diamond studded rose. These romantic earrings poetically evoke a tender promise of love.

Piaget Rose. A true flower, a unique story The femininity of the Piaget Rose glamorously sublimated with the elegance of pearls

A man’s model with a strong character, this self-winding watch has a casual elegance that is ideal for every occasion. Housed in a case-middle combining round and cushion-shaped forms in the purest Piaget aesthetic tradition, the blue horizontal guilloché dial, divided up by luminescent applied hour-markers, displays the hours, minutes and seconds, together with chronograph and date functions. The 42 mm-diameter steel case, water-resistant to approximately 10 ATM, displays an elegant interplay of alternating polished and satin-brushed finishes. Its sapphire crystal case back reveals the refined finishings of the Piaget 1160P Manufacture self-winding movement and its blue oscillating weight, engraved with the Piaget coat-of-arms. As the ultimate aesthetic detail, the chronograph’s trotteuse hand is decorated with an openworked letter “P”, the symbol of the famous Swiss watchmaker.

About Piaget

Piaget epitomizes daring creativity – a quality that has continued to permeate through the

Maison since its beginnings in 1874. From his first workshop in La Côte-aux-Fées, Georges Edouard Piaget devoted himself to crafting high-precision movements in a feat that formed the very foundations of our pioneering name. In the late 1950s, Piaget unveiled the ultra-thin movements that would later become the Maison’s trademark and the cornerstone of the Altiplano collection. As a true innovator of the watch and jewellery world, Piaget strongly believed in creativity and artistic values. It is within the walls of our “Ateliers de l’Extraordinaire” where master artisans continue to harness rare skills that have been preserved and perfected from generation to generation, transforming gold, stones and precious gems into dazzling works of art. Through its pursuit of masterful craftsmanship, the Maison has created emblems of daring excellence channelled into its collections.

About Universal Pictures

Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal.  NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience.  NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.