Richard Mille is pleased to announce the London based brand boutique’s move to lavish new premises on London’s legendary Old Bond Street. The prestigious address, just steps from the Royal Academy of Arts and London’s most famous five-star hotels, is home to some of the world’s most exclusive luxury brands. With more than 300 square meters, the new boutique is three times the size of its current location and will undoubtedly make the hearts of all Richard Mille customers and collectors who are visiting the metropolis beat faster.
Peter Harrison, CEO of Richard Mille Europe, Middle East and Africa, affirms: “The City of London is central to Richard Mille’s local clientele, in addition to their status as a metropolis that attracts a large number of international visitors. For us, moving to such a prominent address, which illustrates London’s world-class reputation for luxury, is a true milestone. We’ve set ourselves the goal of providing the ultimate in luxurious shopping experience, and the new space allows us to expand the boutique’s space and offer customers an even wider choice of timepieces. “
The new location on New Bond Street features some of Richard Mille‘s signature features on two floors, such as Wenge parquet, Sophie Mallebranche’s cream-colored wallpaper, and black-leather or glass-tipped walls. Upon entering the boutique, visitors immediately plunge into the world of Richard Mille, with the silhouette of a larger-than-life RM 008 tourbillon chronograph, displayed on three laser-engraved triple-glass panels weighing more than 450 kilograms.
On the ground floor, guests can watch the in-house watchmaker at his glass-enclosed, dust-free workplace. A tonneau-shaped atrium on the lower floor offers a view of the VIP lounge, which aims to provide customers with a well-stocked, walk-in wine cellar and cigar room for a most enjoyable and laid-back boutique experience. Other classic brand elements include the collection of selected art books of the Éditions Cercle d’Art, the Parisian publishing house of Picasso and Braque, which belongs to the Richard Mille Group.
Passionate Richard Mille owners, collectors and anyone who would like to learn more about the brand, can here get to know a selection of the house’s finest timepieces, from automatic and highly sophisticated ladies’ and men’s watches to sports watches, working closely with friends of the brand originated from almost every conceivable sport.