Daring as ever, Roger Dubuis debuts the Soho Residence, its first-ever lifestyle-driven boutique in the heart of Soho. Found at 134 Wooster Street, the space brings the Swiss Maison’s values of pleasure, freedom and madness to New York City in a display of fiery red ambition and boldness where more is always more. As of January 18, 2022, the impertinent, excessive, and slightly mad Manufacture combines its state-of-the-art technology with its out-of-the-box designs and traditional craftsmanship in a new display of exuberance and innovation never seen before in downtown New York.
Enter the future of Hyper Horology
Once again revealing the Maison as the most exciting way to experience Hyper Horology, the new Soho Residence brings the big, bold and expressive nature of Roger Dubuis to New York City’s Soho neighbourhood with iconic design features including a garage door for an entrance painted in a Traffic Red shade. Interiors matching the exterior run from floor to ceiling throughout. Additionally, the Maison’s motto of “No Rules Our Game” scales the centre of the Residence in the form of a pure white anamorphic mural handcrafted by local artists.
Bringing the Roger Dubuis lifestyle to New York City
Thanks to a partnership between Roger Dubuis and TheArsenale – the first worldwide marketplace dedicated to the motion universe – the Soho Residence brings boldness, hyper expressiveness and excess to every inch of the space in a physical manifestation of the lifestyle that accompanies any Roger Dubuis timepiece.
Cutting-edge vehicles exhibiting the very best the motion universe has to offer are displayed alongside the equally razor-sharp timepieces, with new vehicles transforming the space each month. Following the first vehicle showcase – an impressive Icon A5 aircraft in canary yellow – a white 2022 Lamborghini Huracan STO currently brings the roaring energy of the race track to the space, while also bringing the partnership between Roger Dubuis and Lamborghini Tarform and Pave are also on display.
Soho’s first exclusive timepiece – Excalibur Soho Edition MB
In celebration of its new address, Roger Dubuis unveils the new Excalibur Monobalancier Soho, a timepiece exclusive to the Soho Residence and limited to just 8 pieces. Crafted from Mineral Composite Fibre, the skeleton automatic monobalancier features a pure-white case and the Maison’s astral signature redressed in red. A white rubber strap graffitied with the Maison’s motto “No Rules Our Game” in red embodies the daringly disruptive universe of the Soho Residence.
Every component of the Excalibur Monobalancier Soho has been carefully finished by hand at the integrated Manufacture in Geneva. Adorned with the most respected certification in Haute Horlogerie, the Poinçon de Geneve, the timepiece is the living example of timepieces inspired from the past, designed for the now, yet creating the future of Hyper Horology. The new Excalibur Monobalancier Soho proves once again the only limit for Hyper Horology is one’s own imagination.
RD820SQ Movement
The skeleton calibres manufactured by Roger Dubuis in Geneva are the essence of the expressive singularity of the Excalibur collection. Complying with one of the most respected certifications of Haute Horlogerie, the Poinçon de Genève, the Excalibur watches are designed like contemporary works of art. Every single component being finished by hand, the watches are symbols of passion. The work of hyper-skilled craftsmen is at the forefront of each watch with a direct view on the creative mechanics making these pieces more alive than ever.
White composite material, Mineral Composite Fiber. MCF – Automatic skeleton
Poinçon de Genève certified, one of the most demanding certifications in the world of Haute Horlogerie.
This Excalibur Soho Edition MB features Traffic red touches to match with Soho boutique universe and graffitied rubber strap with No Rules Our Game moto.
Roger Dubuis Excalibur Soho Edition MB Technical Specifications
Ref. RDDBEX1029
RD820SQ Movement
- Movement energy: Automatic, self-winding
- Movement description:
- A skeleton calibre with a star-shaped bridge: the signature of the Excalibur Original collection.
- Powered by a micro-rotor, the mechanism is manufactured in Geneva.
- The calibre is certified by the Poinçon de Genève, one of the most demanding certifications in the world of Haute Horlogerie.
- Movement Specific Highlights: Automatic with micro-rotor
- Functions: Hours, minutes
- Movement Finishing:
- Circular-grained main plate and bridges with NAC coating.
- Trued-up anchor bridge with Rhodium and Red plating
- Power reserve Movement 60 Hours
- Number of pieces: 166
- Number of rubies: 35
- Movement shape: Round
- Diameter (lines): 16
- Thickness: 6.38 Millimeters
- Frequency (hz): 4 Hz
- Frequency (vph): 28’800 Vibrations per Hour
Case
- MCF (Mineral composite fibre)
- Sapphire crystal with anti-reflective coating
- Titanium open case back with sapphire crystal
- Dimensions Diameter: 42 Millimeters
- Type of material Titanium
- Type of material Mineral Composite Fiber
- Size 42
- Water-resistance 5 BAR (50m)
Dial
- White flange with transferred Red minute track and texts. Rhodium hour markers
- Type of material Brass Grey
- Hands: Faceted white gold hands. One surface polished, the other shot-blasted. SLN in the centre
Bracelet
- White rubber strap with Red tag RDDB3S0513
- Bracelet name White rubber strap with Red tag
- Adjustable folding buckle RDDB6C0230: Titanium cover with stainless steel blades, double folding
NO RULES. OUR GAME.
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