TAG Heuer released at LVMH Watch Week, Singapore several novelties: the Aquaracer Professional 200 Solargraph, panda returns with Carrera Chronograph 60th Anniversary, new Connected E4 watches and the legendary Monza is back in a carbon re-edition.
The new TAG Heuer Aquaracer Professional 200 Solargraph is the perfect watch for endless adventures and exploration.
A few months after launching its groundbreaking TAG Heuer Aquaracer Solargraph at Watches and Wonders 2022, TAG Heuer is pleased to announce the arrival of the new TAG Heuer Aquaracer Professional 200 Solargraph powered yet again by a solar movement. This new timepiece joins the beautifully curated TAG Heuer Aquaracer collection, known for its exceptional quality, resistance and performance. The new model’s strengths lie in its lightness and durability – and hence make it the ultimate companion for the outdoors.
Crafted for the greatest outdoors
The history of the TAG Heuer Aquaracer began in 1978 when Jack Heuer launched the Heuer Reference 844, which was already aimed at adventure enthusiasts. This timepiece, designed for both men and women who enjoy sports and challenges on land or in the water, paved the way for a new, high-performance category of versatile watches, on which one can rely in all conditions, even the most extreme.
The TAG Heuer Aquaracer name was added in 2004, extending the legacy of the family’s six signature features: a unidirectional rotating bezel, screw-down crown, water resistance to 200 meters or more, luminous markings, sapphire crystal and a double safety clasp.
Bold, active and in tune with nature, the philosophy of the TAG Heuer Aquaracer has always been based on a perfect fusion with the elements while being naturally elegant. In March 2022, at Watches and Wonders, TAG Heuer applied this philosophy to the original TAG Heuer Aquaracer Professional 200 Solargraph, which introduced the first TAG Heuer watch and Aquaracer with a solar-powered movement.
This year, TAG Heuer designed this timepiece with the TAG Heuer Aquaracer Professional 200 Solargraph in titanium, with a bold metallic look, improving quality and durability even further. This new TAG Heuer Aquaracer Professional 200 Solargraph is the perfect companion as it was created to offer comfort, robustness and durability.
As the sun intensifies any outdoor experience, whether in the desert, fields or the mountains, The TAG Heuer Aquaracer Professional 200 Solargraph embraces it, using the light to illuminate the Super-LumiNova® elements of the watch. Thanks to the black indexes, hour and minute hand, and the polar blue lacquered central hands, all covered with Super-LumiNova®, the wearers can not only see their watch in pitch dark but can also carry on with the activities of their choice at nighttime.
What makes the TAG Heuer Aquaracer Professional 200 the perfect watch to wear outdoors is its unique dial, partly translucent, which allows the movement to recharge itself with the light’s rays. It is complemented by the polar blue, which is the iconic evocation of the northern lights which illuminates the nights in the Arctic Circle, a nod to the origins of the outdoor philosophy of the TAG Heuer Aquaracer. The sleek and sporty bracelet is also made of titanium for ergonomics, and better resistance to the elements and hazards encountered on your adventures.
Solargraph, a solar movement developed for TAG Heuer
TAG Heuer’s Solargraph movement is known for harnessing the sun, an unlimited energy source and offers many guaranteed benefits. With the Solargraph movement, there is no need to change the watch’s battery: it is recharged by the sun or artificial light. A two-minute exposure to direct sunlight is enough to power the watch for an entire day. Once fully charged, after less than 20 hours in the sun, the watch can run for up to six months with no light exposure. If the timepiece stops ticking, it only needs exposure to any light source for ten seconds to get it started again, thanks to its ultra-efficient recharge time.
To develop this reliable and efficient movement, called Caliber TH50-00, TAG Heuer partnered with the Manufacture La Joux-Perret in La Chaux-de-Fonds, Switzerland. The Caliber TH50-00 is developed and manufactured exclusively for TAG Heuer and has a 5-year extended warranty.
The TAG Heuer Aquaracer Professional 200 Solargraph will be sold in TAG Heuer stores worldwide and on the TAG Heuer e-commerce site starting in February 2023.
Six decades on from the birth of the genre-defining Carrera, TAG Heuer introduces a highly collectible 600-piece limited-edition model inspired by a collector favourite
TAG Heuer is delighted to announce the TAG Heuer Carrera Chronograph 60th Anniversary. The 600-piece edition watch has a ‘panda’ dial and becomes the curtain-raiser to the 60th Anniversary of Jack Heuer’s timeless creation, the Carrera.
Introduced in 1963, the Heuer Carrera has defined the wristwatch chronograph genre for six decades and is now recognised around the world for its classic, elegant profile, ultra-legible dial, and utterly dependable engineering. It has beenworn by legends of motor sport and stars of the silver screen, from the likes of James Hunt in the 1960s, to Mick Jagger in the 1970s, and on to Ryan Gosling today. It is an icon among icons.
THE WAY FORWARD: The spirit of the Carrera Panamericana lives on
The Carrera’s story has become a legend. Jack Heuer learned of Mexico’s dangerous and short-lived Carrera Panamericana road race in 1962 when he met the Rodríguez brothers at the 12 Hours of Sebring and was inspired to use the name for a wrist-worn chronograph.
Debuting in 1963, Jack’s Carrera captured the speed and adventure of the race, which ran for five years from 1950 to 1954. It also spoke to the aspirations of an ambitious, upwardly mobile young generation, with its round case, absolute legibility and its deliberate simplicity. In short, it was cool.
Six decades on, that spirit remains, Jack’s legacy enshrined for eternity.
SEEING IT BOTH WAYS: A dial design legacy
To pave the way for the year-long celebrations devoted to the Carrera’s 60th Anniversary, TAG Heuer’s design and engineering teams chose to return to one of the most collectible of all vintage Heuer Carreras, the reference 2447 SN of the late 1960s.
The first-generation Heuer Carrera model had a hand-wound Valjoux chronograph movement and either a silvered or black dial in a variety of configurations, sometimes with the addition of a scale around the dial periphery. At the end of the 1960s, a second series was added to the line-up with either a silvered dial and black subdials, or the other way around, known respectively as ‘panda’ and ‘reverse panda’.
The 2447 SN had a silvered dial with black subdials – a panda – as noted in its nomenclature: ‘SN’ meant ‘silver’ and ‘noir’, or silver and black, a mix of English and French that still feels curious today. As ever, this expression of Jack’s design was driven by legibility. The vision behind the Heuer Carrera had been to create a racing instrument from which lap times could be easily recorded, with no room for distraction and absolute legibility from the high-contrast dial.
Building on the success of the earliest Heuer Carreras, the 2447 SN further improved readability at a glance with clever design touches. They included stripes down the hour markers to give them extra clarity, hour and minute hands with stripes down the centre for the same effect, double stops at 12 so it was clear when the chronograph was zeroed, and white hands and markings on the black counters to make them even more visible.
The Heuer Carrera 2447 SN was a masterpiece of understated yet high-functioning design.
WILD TIMES: The Panda returns
The TAG Heuer Carrera Chronograph 60th Anniversary fires up the ignition ahead of a year of Carrera 60th Anniversary celebrations. Limited to 600 pieces, it’s a faithful reinterpretation of the Carrera 2447 SN.
The colourways are lifted directly from vintage to new, including the black stripes down the central hands and hour markers, the double stops at 12, and of course the black counters with high-contrast white markings.
The vintage Heuer logo is in place, too, with the name Carrera above it on a silver sunray-brushed dial. Even the counter at 6 carries over the word ‘Swiss’, marking the watch’s Swiss Made status. In a game of spot the difference, some observers will note the 60-minute and 12-hour counters are reversed, as well as the subtraction of the T from the dial which designated radioactive tritium on the original watch. This has been replaced with contemporary Super-LumiNova on the new model.
Surrounding the dial is a 39mm polished steel case, topped by a raised profile ‘glass box’ in sapphire crystal, which, along with the vintage pushers, beige lume and slimline tension ring around the dial’s outer edge, gives the watch much of its retro look.
Turn the TAG Heuer Carrera Chronograph 60th Anniversary over and its modern classification becomes clearer. A sapphire crystal case back reveals Heuer 02, TAG Heuer’s 80-hour in-house automatic chronograph calibre.
Also visible are the movement’s Geneva Stripes decoration, its column wheel – the device that makes the activation of a chronograph precise and satisfying and a special Carrera 60th Anniversary rotor.
The case back is engraved with the watch’s individual number, XXX/600, and with note of its 100-metre water resistance. The finishing touch is a perforated black calfskin leather racing strap with pin buckle.
The TAG Heuer Carrera Chronograph 60th Anniversary is the first entry in a season of releases planned to mark the 60th Anniversary of the Carrera. But its links back to the reference 2447 SN of the late 1960s will forever single it out as a watch for Heuer purists and collectors.
Featuring new algorithms, the new 42-mm version will bring unprecedented benefits to golfers for an exceptional playing experience. No distractions, just golf.
Swiss luxury watchmaker TAG Heuer will launch a new connected watch in Spring 2023, taking the sports connected watch to another dimension. The 42-mm version of the TAG Heuer Connected Calibre E4 Golf Edition is the lightest ever made by TAG Heuer to date and features new algorithms that will revolutionize the performance of golf enthusiasts of all levels.
Rarely has a connected watch lived up to its name as much as TAG Heuer’s dedicated golf model, and with the new Full Shot Tracking functionality, the TAG Heuer Connected Calibre E4 Golf Edition will once again take the game to a new level.
Imagine starting a round of golf on your watch and never having to touch your watch during the game for it to keep track of your score. With the TAG Heuer Connected Calibre E4 Golf Edition, this is now possible. All the shots are tracked from the tee to the green, and, once there, putting is also tracked. Best of all, all tracked shots are allocated to a club, so the wearer’s club statistics and distances evolve over time to make sure the club recommendation learns from their performance, making each watch even more highly customized to the golfer over time.
It’s the perfect caddie on the wrist, tracking shots automatically. One merely has to glance at their watch to know the distance for the next shot while seeing the club recommendation as a tool to help their performance reach its maximum potential. And, at the end of the hole, all strokes are already detected, meaning the player simply has to walk to their next hole without ever touching the watch, allowing them to really focus on enjoying the game.
For golf enthusiasts, the TAG Heuer Connected watch takes the sport into a new era by providing all of the valuable information about each hole of the course without the wearer having to interact with the watch. The new TAG Heuer Connected Calibre E4 Golf Edition slogan sums it up perfectly: “No distractions, just golf.”
The TAG Heuer Connected Calibre E4 Golf Edition follows the path of its April 2022 predecessor, perfectly at home on the golf course and in everyday life. Since 2015, TAG Heuer has established itself as the pioneer in luxury connected watches and a favorite among the golfing community. TAG Heuer’s Connected Calibre E4 Golf Edition first launched in 2018 and has been a standout success for the Swiss watchmaker, building on TAG Heuer’s long-standing heritage in the sporting world.
The TAG Heuer Connected Calibre E4 Golf Edition offers a redesigned interface to make it easier to control the watch’s golf-related functions, including high-resolution 2D maps showing hazards and distances on more than 40,000 golf courses around the world. It allows the wearer to improve their game, no matter their level.
The new TAG Heuer Connected Calibre E4 Golf Edition has a 42-mm dial – 42 mm, like the diameter of a golf ball – but there is more to this new model than meets the eye. The Golf Edition is the most popular TAG Heuer Connected in the collection, and now, in a 42-mm version, it will be accessible to an even wider audience.
With its slightly smaller case, the new TAG Heuer Connected Calibre E4 Golf Edition is aimed at both male and female golfers. The size of the case and the material used (black titanium) give this connected watch an undeniable advantage: it is the lightest TAG Heuer Connected ever produced. The double benefit of reduced size and weight will allow players to easily achieve a much sought-after objective: a perfectly balanced swing.
With its range of connected watches, TAG Heuer has managed to strike the perfect balance between technology, elegance, and sport without ever compromising on these attributes, which the brand’s customers highly value. The 42 mm Golf Edition is in line with this approach, thanks to its use of elegant materials: sandblasted black titanium for the case and the folding clasp, sapphire crystal for the watch glass, and a steel crown and pushers, inspired by mechanical chronographs.
Building on its strong presence in the world of golf, TAG Heuer has evolved the codes of the TAG Heuer Connected Calibre E4 Golf Edition with the 42 mm model. The white rubber strap now features the TAG Heuer logo on the bracelet itself with a positive relief, while the bezel now displays the hole numbering from 1 to 18.
The elegant white strap is still equipped with a folding clasp and, like the case, this clasp is now in black titanium. This evolution offers a double advantage: a visual harmony essential for a model that redefines elegance in sport and an optimized clasp with a reduced weight for even more precise shots.
The 2023 TAG Heuer Connected Calibre E4 Golf Edition will be sold with an additional, easily interchangeable black leather strap with green stitching, which perfectly complements the original white rubber strap and will allow golfers to display a sporty elegance on all occasions. The watch box will also contain three golf balls.
The new edition of the best-in-class TAG Heuer Golf app will be available from the watch’s launch on Google Play and the Apple App Store.
The TAG Heuer Connected Calibre E4 42 mm Golf Edition will be available in Spring 2023.
TAG Heuer explores new athletic territories with its latest TAG Heuer Connected Sport Edition.
In 2015, TAG Heuer revolutionized high-end watchmaking by launching its first TAG Heuer Connected watch. In recent years, the Swiss watchmaker has established itself as a key player in the luxury connected watch segment, expanding its range and becoming a reference, particularly in the golf community. With the TAG Heuer Connected Calibre E4 Sport Edition 45 mm, TAG Heuer is expanding its offer to all committed athletes.
Thanks to its new functions and redesigned strap, the TAG Heuer Connected Calibre E4 Sport Edition 45 mm can monitor any sporting activity with an even wider range of data. With the release of a software update planned for mid-February, TAG Heuer has taken the opportunity to launch a new “Trail & Hiking” application for runners and hikers who love the mountains and going higher and further than anyone else. This new Sport Edition is distinguished at first glance by a new strap that is more than just aesthetically pleasing. The use of rubber enhances the wearer’s experience in action. The bracelet also features two color patterns with a fine mesh, an innovation that allows the skin to breathe better.
The strap of TAG Heuer’s latest Connected watch is also equipped with a pin buckle. User experiences and tests have shown that during exercise, it is not uncommon for the wrists of active men and women to gain some volume: the pin buckle allows the watch to fit perfectly to the user’s body while moving. This is crucial in order for the wearer to fully enjoy the experience of wearing the TAG Heuer Connected watch.
The TAG Heuer Connected’s in-house developers have added a new feature for this new edition: the fine-tuned use of the barometer makes it possible to track the gradients of sporting activities, a function that is very much in demand among TAG Heuer customers. This new feature is based on the potential of the TAG Heuer Connected Caliber E4 that powers its latest generation of connected watches.
Taking advantage of the barometer, the new Trail & Hiking activities feature will add to the watch’s multisport offering, enriching it even further. Changing the main metric to Altitude Gained allows the user to monitor their efforts during the session. This will also be available for post-session analysis on the TAG Heuer companion mobile app, so that the wearer can review their pace and how the altitude affected it. An additional screen exists to allow the user to track their altitude and see the minimum and maximum altitude during the session.
The last element to facilitate sports activities: the steel crown is now topped with a rubber insert on all 45-mm models, making it easier to grip. Demanding sports enthusiasts will greatly appreciate this new feature, as the rubberized crown can be used even with wet hands.
With its new strap design, optimized crown use, and new barometric functionality, the TAG Heuer Connected Calibre E4 Sport Edition 45 mm remains true to the values of the pioneer in luxury connected watches: technology adapted to the needs of the wearer, functionalities that allow both amateur and professional athletes to achieve their personal goals, and a meticulous design that conveys natural and contemporary elegance.
The TAG Heuer Connected Calibre E4 Sport Edition 45 mm has a black sandblasted titanium case, and the same material is used for the bracelet’s pin buckle. Titanium makes the watch lightweight and offers a refined style to a very sporty watch. The ceramic bezel further emphasizes the Connected watch’s polished look.
The TAG Heuer Connected Calibre E4 Sport Edition 45 mm will be launched end of January 2023. The dedicated strap is interchangeable and available in three colors: red, orange, and blue.
The black titanium TAG Heuer Connected Calibre E4
With its urban, sporty, and elegant all-black aesthetic, the TAG Heuer Connected Calibre E4 in matte black sandblasted DLC Grade 2 titanium has quickly become the most successful style of this collection, alongside the unmatched Golf Edition. With the introduction of a smaller 42-mm size in 2022, joining the original 45 mm assortment, it was only natural that TAG Heuer would now also add a full-black option in this universally appreciated diameter.
Joining the core collection as of mid-February 2023, the new timepiece exudes modernity, high performance, and style. The matte Grade 2 titanium case offers wearers an ultra-lightweight and highly resistant choice for their daily connected companion.
With its signature chronograph-inspired design, which includes a black steel rotating crown and matching pushers used for interface navigation, refined watchmaking finishes, and a high-end digital experience with a wide range of watch faces and personalization options, the TAG Heuer Connected Calibre E4 42 mm confirms its pioneering and leading role in the luxury connected watch category.
Paired with a smooth black rubber interchangeable strap with a black titanium folding clasp, ideal for elegant daily wear as well as any sporting activity, it offers outstanding ergonomics, comfort, and refinement. Its large 1.28′′ OLED screen is protected by a domed sapphire crystal, echoing the brand’s mechanical watch excellence.
The watch’s case back is also made of black DLC Grade 2 titanium and houses the heart-rate sensor in its center.
In short, the TAG Heuer Connected Calibre E4 42 mm black titanium and the 42 mm Golf Edition are the lightest connected watches ever developed by TAG Heuer, with this specific watch serving as a very elegant piece for anyone with an active lifestyle. The watch blends seamlessly into all aspects of their life, either by keeping them connected during their working hours or recording their fitness or yoga sessions, while also tracking their daily activities in the wellness tracker.
Both men and women will benefit from the impressive offering of the TAG Heuer Connected’s digital services, custom timing apps, and wellness and performance features, including the recently launched Trail and Hiking activities with precise altitude tracking.
Wearers will be able to benefit from every functionality available on the other models, access to all sports tracking for instance, such as Running, Cycling, Walking, Swimming, and different Fitness activities, including the seven-minute workout with guided coaching directly on the watch.
And, of course, all functionalities related to Golf are available as well so the wearer can enjoy their time on the course to the fullest.
The wearer can also choose from the many interchangeable strap designs sold separately. Versatile digital or mechanical-inspired watch faces are available to download, as well as the NFT and image viewer dial, so the wearer can perfectly match their TAG Heuer Connected to their individual styles and needs.
The TAG Heuer Connected Calibre E4 42 mm in black titanium runs on Wear OS by Google and will be compatible with the upcoming Wear OS 3 software update, which will be made available shortly.
The TAG Heuer Connected Calibre E4 42 mm in black titanium will be available from mid-February 2023 on the brand’s e-commerce websites, in stores, and at select retail partners.
The TAG Heuer Monza is reintroduced in a striking carbon rendition.
One of the significant timepieces in more than 160 years of history for the Swiss luxury watchmaker, the TAG Heuer Monza returns in a contemporary tribute to the indelible link between the company and competition motorsport.
“We are delighted to reintroduce the TAG Heuer Monza, one of our most important designs that holds such rich emotional and historic motorsport heritage” says Frédéric Arnault, CEO of TAG Heuer, “The 2023 TAG Heuer Monza is a very special reinterpretation of its famed ancestor, in which its unmistakable racing spirit comes alive in a bold and resolutely modern way, showcasing TAG Heuer’s most advanced expertise in dial design and performance timekeeping.”
A modern reinterpretation of a timeless classic
The new TAG Heuer Monza Flyback Chronometer is a special edition with a 42-mm case, made of ultra-lightweight and resistant carbon.
Its striking black dial features a two-register layout with a translucent fumé blue sapphire crystal chronograph counter at 3 and the permanent second at 6 o’clock. The unique skeletonized dial reveals the movement underneath and echoes the piece’s mechanical roots. At 9 o’clock, the date window is in blue luminescent, a first for TAG Heuer, and the blue lacquered indexes and black and white lacquered hours and minutes hands are applied with Super-LumiNova® for optimal legibility in low light.
Delivering high precision and high-performance timekeeping the TAG Heuer Monza Flyback Chronometer is powered by the in-house Calibre Heuer 02 Flyback, a chronograph movement with COSC certification. The notable advantage of a flyback function is the ability to reset the chronograph without stopping it, using the black DLC steel pushbuttons. Such a feature was only available on the TAG Heuer Autavia in the contemporary collection until now and allows for even faster and more accurate timekeeping.
A racing chronograph in action
The watch offers three functions that are essential to a racing driver in action: a chronograph, a tachymeter scale which indicates average speed for a 1-kilometer or 1-mile distance, measured using the indicator on the black flange, as well as a pulsometer, which helps determine one’s heartrate per minute. This function is used based on the blue line in the top right quadrant of the dial which is calibrated to 15 heartbeats per minute. The user launches the chronograph and counts 15 heartbeats, obtaining his personal read when stopping the chronograph. The pulsometer offers a range of 60 to 200 beats per minute.
Red details, on the dial such as the sub-counter hands and the framing of the date window evoke exhilarating speed and racing hearts. They contrast elegantly against the black dial and case and the bright blue indexes, seconds hand and stitching on the custom textile strap.
An iconic name and lineage
In 1976 the original Heuer Monza was introduced to celebrate Niki Lauda’s historic 1975 victory in the F1 World Championship. Often referred to by the championas the “unbelievable year”, the particularly nail-biting season saw him take home his first world title, with five wins for the Scuderia Ferrari of which Heuer was the technical timing partner since 1971. His Swiss teammate Clay Regazonni won the Italian Grand Prix that year, the penultimate race of the season and the team’s home track, with Lauda finishing third and securing his championship title.
After difficult years for the team, which had not been victorious since 1964, the 1975 win was incredibly meaningful and Jack Heuer marked the achievement with a watch no less remarkable, the Heuer Monza.
Interestingly the model was originally meant to be called the Modena after the home town of Ferrari but the strength of the name of Italy’s premier racing circuit was soon realised. The choice of the name was indicative of the brand’s deep love for motorsport, paying homage to the fastest F1 track in the world, an iconic location whose high speed turns such as the legendary Parabolica in the shadows of the original banked track, have stood the test of time, remaining a career- defining race for even the most experienced drivers for more than 100 years now.
The Heuer Monza authentically expressed this fierceness, it was one of the first black-coated watches of the era; the first reference 150.501 was powered by the Calibre 15 with its signature running second at 10 o’clock, and it was later complimented with a version powered by the Calibre 12 thanks to its resounding success.
The history of the TAG Heuer Monza is one of select designs, which was modernly revived in the early 2000’s and reintroduced occasionally since then. The 2023 edition is therefore an exciting launch that will delight collectors and fans of the rarely seen yet highly sought-after design.
Today TAG Heuer continues its longstanding support of Formula 1 with the Oracle Red Bull Racing team, its partner since 2016. And fittingly, Team Principle Christian Horner has a deep personal connection to the TAG Heuer Monza, it was the watch he bought for himself to celebrate his first racing successes. Bursting with motorsport heritage and symbolism, the TAG Heuer Monza continues to be a racing machine on the wrist for generations to come.
“The TAG Heuer Monza is a very personal and treasured timepiece in my collection. It is a watch that is very close to my heart. The original was the first TAG Heuer I owned. When Ardern won the Monaco support race, the prize money was awarded in cash and so I purchased the TAG Heuer Monza from the Nice airport boutique to commemorate the occasion. I am excited that TAG Heuer decided to bring back this spectacular piece. This watch will undoubtedly inspire the next generation of motor racing enthusiasts who will keep pushing back the limits of our thrilling sport” says Christian Horner, Oracle Red Bull Racing team Principal.
A timepiece that expresses true boldness, confidence, and the love of speed, for the pro or amateur driver who is not afraid of taking risks, the TAG Heuer Monza Flyback Chronometer is a collector’s piece that expertly ties in decades of noble racing heritage with daring contemporary design and cutting-edge engineering. Available from January 2023, the chronograph is presented in a special packaging and will be sold exclusively in TAG Heuer boutiques, on the brand’s e-commerce websites and in selected retail stores.