La Chaux-de-Fonds, Switzerland – January 2020: The TAG Heuer Autavia timepieces reintroduced in 2017 and 2019 make up a stand-alone collection of models that boast the versatility, ruggedness and reliability that characterised the original Autavia watches produced in the 1960s. Drawing inspiration from the original design, which was valued by both drivers and pilots, the new Autavia models offer quality, precision and timeless style. Seven models make up the sporty Autavia collection – five in sleek stainless steel and two in noble bronze. Wearers can choose from a range of strap options and thanks to their innovative easy-change system, they can switch from leather to metal or fabric on the go. Each Autavia is powered by the COSC-certified Calibre 5 automatic movement, delivering outstanding precision and reliability in any conditions.
Bridging the gap between past and future
As one of the original pillars of the brand, it was fitting that the Autavia collection was recently reintroduced into TAG Heuer’s selection of contemporary timepieces created for an active lifestyle. From 1933 to 1957, the Autavia was a dashboard instrument used in racing cars and aircrafts. The name itself comes from the combination of automobile and aviation. After production of the Autavia dashboard timer stopped, the name was still available, and then-CEO Jack Heuer decided to use it for the chronograph wristwatch the Swiss watchmaker launched in 1962. Immediately recognisable, this innovative timepiece captured the energy and excitement of rally racing and was legible in any conditions. Popular among motoring enthusiasts and armed forces around the world, the Autavia enjoyed great success and a sterling reputation until production ceased in 1985. At Baselworld in 2019 and 2017, the Autavia was reintroduced as its own collection with seven references designed with the adventurous and daring spirit the Autavia has always been linked to.
The universe of the Autavia captured in a contemporary style
TAG Heuer’s stylish, cockpit-inspired watch features eye-catching elements that are rooted in the history of the line. What fans loved about the original – its functionality, timeless style and numerous combinations – are also evident in the new models. The stainless-steel Autavia 42mm three-hand models feature the rounded first-generation Autavia case and bevelled lugs from the 1960s. A bidirectional rotating bezel with a 60-minute scale in black ceramic, blue ceramic or stainless steel enhances the sporty look of the watch. The XL crown takes inspiration from pilot’s watches and timers that used oversized crowns to make them easier to use while wearing gloves. The original Autavia was also known for being highly legible in any conditions, and this is also the case with the contemporary versions.
The hour markers and hour, minute and seconds hands are coated in Super-LumiNova®, making it possible to read the time even when adventure leads you into the dark. The smoked dial is available in black, grey or blue, and has a date window at 6 o’clock.
Powering the Autavia three-hand timepieces is the COSC-certified Calibre 5. The images of a propeller and tyre are etched into the stainless steel caseback that covers the automatic-winding mechanical movement.
Customisable looks with straps and bracelets
Suitable for any adventure or any style, the strap or bracelet of every model in the Autavia collection is interchangeable. The leather calfskin straps come in dark brown or light brown. A NATO strap is included in the watch box of the timepieces that are presented on a stainless-steel bracelet. The bracelet and strap are easy to switch at home using simple push buttons on the underside of the case – no tools are necessary. The NATO straps, leather straps and stainless-steel bracelets are sold separately, so wearers can create their own combinations to complement their unique look.
The DNA of TAG Heuer is clearly expressed in this avant-garde watch family. Inspired by earlier successes, the Autavia collection has its own authentic identity but remains true to the original models that made their mark on the brand’s timekeeping history.
Facts and figures: TAG Heuer Autavia
Reference WBE5116.FC8266: blue dial and bezel, brown calfskin strap 2.850, – Euro
Reference WBE5114.FC8266: black dial and bezel, brown calfskin strap 2.850, – Euro
Reference WBE5115.FC8267: grey dial, steel bezel, brown calfskin strap 2.750, – Euro
Reference WBE5116.EB0173: blue dial and bezel, stainless steel bracelet and NATO strap 3.050, – Euro
Reference WBE5114.EB0173: black dial and bezel, stainless steel bracelet and NATO strap 3.050, – Euro
Automatic Calibre 5, chronometer-certified, diameter 26mm, 25 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 38-hour power reserve
Date, hour, minute and seconds
Diameter 42mm, case in stainless steel, bidirectional rotating bezel in blue or black ceramic or stainless steel, sapphire crystal with anti-reflective treatment, water-resistant to 100m (10 bar)
Blue, black or grey smoked dial, rhodium-plated indexes and hands filled with Super-LumiNova®
Light or dark brown calfskin strap or stainless-steel bracelet, pin buckle in stainless steel
About TAG Heuer
In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the Mikrograph in 1916, sponsoring Formula 1 teams in the 1970s or launching the first luxury connected watch in 2015 are just a few examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in four production sites – mastering the whole watchmaking process – and is represented on all continents through 4,500 points of sale, including 170 TAG Heuer boutiques that are now directly available on www.tagheuer.com in selected countries. TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula 1 team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, trendsetter Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.
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