To celebrate the launch of the new TAG Heuer Aquaracer Professional 300, the ultimate luxury tool watch, the Swiss luxury watchmaker is taking over these iconic and bustling locations starting June 28th.
With these larger-than-life displays in the heart of the most dynamic cities in the world, the brand unveils its new creative campaign, “Beyond the Edge”, sublimating the art and power of extreme water sports, in an explosion of saturated colors and vibrant energy.
The public will be mesmerized by the journey into transcendent ocean depths, following free divers, surfers and cliff divers as they conquer their own fears and limits to find themselves.
Video created by DDB Paris and directed by young Swiss filmmaker Jonas Egi, three outstanding athletes explore their own limits: TAG Heuer Ambassador and big wave surfer Kai Lenny, the freediving champion, videographer and Friend of the Brand Julie Gautier, as well as the talented cliff diver Robin George.
On the crest of a giant wave, in the blue depths of the ocean, and flying through the air …
“We’re proud and excited to see the new TAG Heuer Aquaracer come to life in such a breathtaking campaign where the forces of the extremes reveal what we are really made of and performance is forever redefined”, explains George Ciz, Chief Marketing Officer for TAG Heuer, “We look forward to introducing this tough yet elegant collection to our local clientele and matching them with a companion for their next adventure, big or small.”
The campaign pays tribute to the launch of the new TAG Heuer Aquaracer Professional 300 collection, the ultimate luxury tool watch, which was unveiled at Watches and Wonders Geneva 2021, and which is now available in retail stores. Appreciated by active, style-conscious watch lovers who push their limits, explore the seas and go beyond the edge, it emerges with a bright new look, new materials and a new lease of life as it sets a new high-water mark for ergonomic, extreme-performance mechanical watches. Designed for work and play, and to soak up nature’s harshest challenges, it’s a pure symbol of TAG Heuer’s fearless, avant-garde spirit.