Reading Time: 2 minutesThe AIKON Quartz Wotto Limited Edition stands as a striking embodiment of the ongoing partnership between Maurice Lacroix and the British artist Wotto, Craig Watkins. Presented in a limited run of 500 pieces, the watch is a vivid manifestation of Swiss horological expertise blended with contemporary pop artistry.Continue Reading
Reading Time: 2 minutesIntroducing the Maurice Lacroix AIKON Automatic Wotto Limited Edition, a distinctive timepiece that merges intricate design and exemplary Swiss watchmaking. Launched in March 2025, this limited edition watch, restricted to just 1,000 pieces, represents the intersection of urban art and horological expertise. The AIKON series is recognized for its avant-gardeContinue Reading
Reading Time: < 1 minuteIntroducing the Maurice Lacroix Duotone Editions, a captivating blend of silver and gold tones designed to bring a touch of elegance and urban flair to your wrist. These unique timepieces reflect the beauty of the golden hour, where warm and cool tones merge seamlessly to create a look effortlessly stylish.Continue Reading
Reading Time: 3 minutesMaurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuringContinue Reading
Reading Time: 2 minutesThe design team at Maurice Lacroix recently looked beyond the snow-clad landscape outside its Swiss Manufacture, imagining pale pink beaches, endless seas and sipping cocktails beneath perpetual blue skies. Inspired by chilled-out days and fun-filled nights partying beneath the stars, the brand has conceived three vibrantly hued AIKON Quartz models,Continue Reading
Reading Time: 3 minutesJust 888 pieces – the new Maurice Lacroix AIKON Automatic Bronze Ref. AI6008-BRZ01-730 is a limited summer piece for those wanting a unique urban style. Why unique? The bronze case will age according to the wearer’s lifestyle, developing a personal patina that will make it recognisable and loved by theContinue Reading
Reading Time: 3 minutesBuilding on the success of the AIKON, Maurice Lacroix’s urban watch, the brand from the Franches Montagnes is pleased to unveil the AIKON PVD which is offered in two variants, both limited to 888 pieces each. As the name suggests, the case of each model is executed in PVD, exhibitingContinue Reading
Reading Time: 2 minutesInspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. Urban-inspired, contemporary aesthetics, ergonomic design and a mechanical heart, make AIKON Automatic the ideal accompaniment to city life. Maurice Lacroix is unveiling the AIKON Middle East Limited Edition – a bold urban pieceContinue Reading
Reading Time: 3 minutesOnce again, Maurice Lacroix returns to the urban landscape in its role as Official Timekeeper of the King of the Court. On the eve of the Royal Championships in Rotterdam, the brand from the Franches Montagnes, will unveil the AIKON #tide KOTC, a special edition watch incorporating innovative #tide technology.Continue Reading
Reading Time: 3 minutesOnce again, Maurice Lacroix embraces the urban landscape and takes inspiration from those tall architectural buildings that endow a city with its unique skyline. Made from a variety of materials, beam-type structures confer strength while at the same time inviting light to bathe interior spaces. A couple of years ago,Continue Reading
Reading Time: 3 minutesThe AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story.Continue Reading