Reading Time: 3 minutes Once again, Maurice Lacroix returns to the urban landscape in its role as Official Timekeeper of the King of the Court. On the eve of the Royal Championships in Rotterdam, the brand from the Franches Montagnes, will unveil the AIKON #tide KOTC, a special edition watch incorporating innovative #tide technology.Continue Reading
Reading Time: 7 minutes My special relationship with AIKON #tide continues with a new collaboration piece looking towards evolution and a better future. The Maurice Lacroix AIKON #tide Mahindra celebrates the continuous work with Mahindra Racing. Adopting the team’s colours, this good-looking urban piece brings ocean-bound upcycled plastic again to the wrist. The end ofContinue Reading
Reading Time: 4 minutes Maurice Lacroix continues to work closely with Mahindra Racing in 2023. Building on their common values, in particular their shared desire to make the world a little greener, the two firms are pleased to unveil the new AIKON #tide Mahindra. Dressed in the race team’s colours and made from ocean-boundContinue Reading
Reading Time: < 1 minute Maurice Lacroix, the ‘Official Timekeeper of the FIBA 3 x 3 World Tour’ was on hand at the finals, recently held in Abu Dhabi. In front of an enthusiastic crowd, the Ub Huishan NE (Serbia) secured victory. Each member of the winning team was given an AIKON #tide FIBA 3×3, an urban watchContinue Reading
Reading Time: 5 minutes When I reached out to Maurice Lacroix asking for the #tide, I was not expecting them to send me 8 pieces from the 10 pieces (13 if considering the later released FIBA 3×3). A big surprise was to find included in the received box the complete retail packages for allContinue Reading