Reading Time: 3 minutesIn 2016, the Maurice Lacroix AIKON burst onto the watch scene, uniting urban style and Swiss precision while simultaneously delivering high perceived value. Appealing to both Millennials and members of Gen Z, the urban-inspired watch has proved to be a remarkable success. Nevertheless, the forward-looking watch brand never rests onContinue Reading
Reading Time: 7 minutesMy special relationship with AIKON #tide continues with a new collaboration piece looking towards evolution and a better future. The Maurice Lacroix AIKON #tide Mahindra celebrates the continuous work with Mahindra Racing. Adopting the team’s colours, this good-looking urban piece brings ocean-bound upcycled plastic again to the wrist. The end ofContinue Reading
Reading Time: 4 minutesMaurice Lacroix continues to work closely with Mahindra Racing in 2023. Building on their common values, in particular their shared desire to make the world a little greener, the two firms are pleased to unveil the new AIKON #tide Mahindra. Dressed in the race team’s colours and made from ocean-boundContinue Reading
Reading Time: 3 minutesThe new AIKON Master Grand Date Black is dressed in black and white tones, skilfully playing with contrasts to deliver an eye-catching look. It harnesses the mechanical virtuosity of the Masterpiece collection while embracing the AIKON’s urban design language. The resultant watch upholds Maurice Lacroix’s reputation for delivering notable style,Continue Reading
Reading Time: 3 minutesBased in Saignelégier, in the heart of the Swiss Jura, Maurice Lacroix is pleased to unveil a unique watch, the AIKON Skeleton TimeForArt, that will be auctioned in support of Swiss Institute and TimeForArt, the first-ever benefit auction to support contemporary art and artists. Based on the watch brand’s popularContinue Reading
Reading Time: 3 minutesIn 2021, Maurice Lacroix became the Official Timekeeper of the innovative King of the Court (KOTC) where elite athletes compete in volleyball tournaments held in different cities around the globe. Now, the Jura-based watch brand has created a special edition of its highly popular AIKON model, designed for competitive individualsContinue Reading
Reading Time: 5 minutesWhen I reached out to Maurice Lacroix asking for the #tide, I was not expecting them to send me 8 pieces from the 10 pieces (13 if considering the later released FIBA 3×3). A big surprise was to find included in the received box the complete retail packages for allContinue Reading
Reading Time: 7 minutesMaurice Lacroix just dropped new interesting pieces in their very successful Aikon Collection: a superb skeleton rounding nicely the mechanical side of the collection and an awaited selection of variations in the quartz collection. Let’s discover together the novelties.Continue Reading
Reading Time: 3 minutesPrepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology thatContinue Reading
Reading Time: 3 minutesPrior to launching the inaugural AIKON models in 2016, Maurice Lacroix could never have envisaged how successful the model would become. The strong design codes along with the model’s high perceived value have proved a winning formula. Buoyed by the positive reaction of the press and public alike, the SwissContinue Reading
Reading Time: 3 minutesWith the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime… with two differentContinue Reading