Alexander Bublik

Reading Time: 3 minutesBianchet, the Swiss luxury watchmaking brand renowned for its ultramodern tourbillon watches, proudly announces the appointment of Alexander Bublik, the rising tennis star, as its newest brand ambassador. This announcement comes on the heels of Bublik’s impressive victory at the Open Sud de France, where he clinched his fourth careerContinue Reading

TAG Heuer Ambassadors

Reading Time: 5 minutesSwiss luxury watchmaker TAG Heuer is expanding its portfolio of outstanding athlete ambassadors by signing American sprinter Fred Kerley, world 100m champion and olympic games silver medalist, and the youngest Botswana sprinter, Letsile Tebogo. To complete this announcement, TAG Heuer is proud to further expand its family by introducing promisingContinue Reading

The Gray Man

Reading Time: 4 minutesThe Gray Man sees TAG Heuer brand ambassador Ryan Gosling take on his biggest role yet, directed by the duo behind Avengers: Infinity War and Avengers: Endgame. When the CIA’s most skilled operative (Gosling)— whose true identity is known to none—accidentally uncovers dark agency secrets, a psychopathic former colleague (ChrisContinue Reading

The musician and producer The Avener  becomes the ambassador of the Frederique Constant Highlife collection

Reading Time: 5 minutesFrederique Constant is proud to announce its collaboration with the French musician and producer The Avener, as ambassador of its Highlife collection. Timepieces embodying innovation, creativity and modernity, all features that the artist injects into his music. Producing his own compositions, he also reprises classics in an original electropop style,Continue Reading

Mark Ronson © Courtesy of Audemars Piguet

Reading Time: 2 minutesSwiss Haute Horlogerie manufacturer Audemars Piguet is delighted to welcome British-American DJ, songwriter and record producer Mark Ronson as new Brand Ambassador. Mark Ronson’s uncompromising and free-spirited approach to music strongly resonates with the brand’s identity at the crossroads of tradition and avant-garde. Furthering Audemars Piguet’s long-standing engagement in theContinue Reading

Sarah Hirini

Reading Time: 4 minutesSince becoming one of New Zealand’s first contracted female rugby player in 2013, Sarah Hirini has enjoyed a glittering career that has seen her reach extraordinary heights in both codes of the sport.  A fearless competitor, she has always pushed the boundaries of her sport and will continue to doContinue Reading

Eileen Gu joins the IWC family

Reading Time: 3 minutesIWC Schaffhausen is proud to welcome Eileen Gu to the brand’s universe. Shortly before her 18th birthday, the prodigy is a medal-winning freestyle skier, sought-after fashion model and future university student. She is the perfect embodiment of a multifaceted modern woman, using her voice to drive representation and inclusion inContinue Reading

Alexandra Trusova

Reading Time: 3 minutesMaurice Lacroix is proud to welcome Alexandra Trusova to the ML Crew, a group of talented individuals from around the world. The Russian figure skater may be young, but she has already achieved so much. Joining the ML Crew is yet another landmark in her impressive career.Continue Reading