Reading Time: 4 minutes Mastering the art of thermal oxidation of metals, De Bethune continues to explore all the colour nuances resulting from the heat released by the chemical reactions of heated titanium – DBxs Purple Rain.Continue Reading
Reading Time: 5 minutes Hong Kong, December 1st, 2023 – Currently on a tour across Asia to engage with passionate collectors of the brand and explore its rich history and culture, Denis Flageollet, the founder and master watchmaker of De Bethune, has chosen to unveil the new DB28XP Kind of Blue Tourbillon Sapphire in HongContinue Reading
Reading Time: 3 minutes De Bethune commemorates the launch of its latest timepiece at the Dubai Watch Week 2023. True to its essence, the Auberson-based manufacture introduces the DBD Evergreen. It signifies the culmination of an ongoing pursuit where beauty converges with virtuosity. The piece’s simplicity hints at the intricacy of its craftsmanship.Continue Reading
Reading Time: 3 minutes For Mexico, De Bethune is once again having fun in celebrating the Day of the Dead (Dia de Muertos) – De Bethune Cempasuchil II. Denis Flageollet makes no secret of the fact that since the release of the Kind-of-Two in 2020, he has revelled in surprising people with the multipleContinue Reading
Reading Time: 4 minutes Blending the timeless elegance of the DB28XP with the captivating charm of the DB28 Kind of Blue to create the new De Bethune DB28XP Kind of Blue, an exceptional timepiece that embodies the perfect fusion of tradition and innovation. A limited edition of 25 pieces.Continue Reading
Reading Time: 3 minutes On the first day of the Lawn Tennis Championships, De Bethune announces its unwavering support for American tennis player Tommy Paul, an up-and-coming figure in the competitive and prestigious world of tennis.Renowned for its exceptional craftsmanship and commitment to excellence, the Swiss watch Manufacture is proud to be supporting thisContinue Reading
Reading Time: 6 minutes Placing innovation at the heart of the process. Integrating creativity. Pushing innovation. Thinking outside the box. Not repeating but inventing; thinking ingeniously while improving precision, reliability, readability and comfort: the DB28xs Starry Seas is not just an aesthetically smaller watch. It is one that starts a new chapter for DeContinue Reading
Reading Time: 3 minutes Geneva, 20 March 2023 – De Bethune and Swizz Beatz marked the release of DBD Digitale “Season 2” with a launch party in the form of a private brunch held on 19 March at the new WatchBox lounge in West Hollywood. The event was honoured by the presence of celebrities,Continue Reading
Reading Time: 2 minutes SAINTE-CROIX AND GENEVA, SWITZERLAND (February 2, 2023) – De Bethune takes great pride in announcing a majority investment in REUGE, the renowned producer of music automaton. De Bethune and Amr AlOtaishan, representative of the proprietor family and current CEO, confirm the signature of this alliance, under which De Bethune willContinue Reading
Reading Time: 5 minutes The dramatic contrast between black and gold gives the new De Bethune DB27 Titan Hawk JPS a clean but subtly elegant technical feel, echoing the influence and heritage of competitive motorsports, as well as the advanced features of the calibre AUTOV2.Continue Reading
Reading Time: 3 minutes For twenty years, De Bethune has blurred the lines between traditional craftsmanship and contemporary design, mining history to create a brand both impossibly modern and technically advanced. Today we celebrate this milestone with an extraordinary book written by Arthur Touchot and published by Assouline, capturing both the spirit of our companyContinue Reading