Reading Time: 4 minutesAs the world marks the 30th anniversary of Ayrton Senna’s passing on May 1, 1994, TAG Heuer stands proud to honor the enduring legacy of one of the greatest Formula 1 drivers of all time. Fondly remembered as “Magic Senna,” “The Extraterrestrial,” or simply “Rain Master,” Senna’s impact transcends generations,Continue Reading
Reading Time: 5 minutesTAG Heuer and Kith are leaders in their respective spaces and have made outsized contributions to culture at large. TAG Heuer is best known for supplying precision-engineered timing instruments for the most storied motorsports events and racers in history. Whereas Kith has become a fashion stalwart and regarded for itsContinue Reading
Reading Time: 3 minutesSwiss luxury watchmaker TAG Heuer is shaking up its popular TAG Heuer Formula 1 collection with three stylish models in fresh, energetic colours evocative of the racetrack: green, yellow, and red. These statement quartz sports watches authentically capture the spirit of the first TAG Heuer Formula 1 pieces from theContinue Reading
Reading Time: 5 minutesSchaffhausen/Miami, 5th May 2022 – On the occasion of the inaugural Miami Grand Prix™, IWC Schaffhausen and the Mercedes-AMG Petronas Formula One™ Team have unveiled the first official team watch. Crafted from lightweight and durable grade 5 titanium, the Pilot’s Watch Chronograph 41 Edition “Mercedes-AMG Petronas Formula One™ Team” featuresContinue Reading
Reading Time: 3 minutesJust a few months after releasing a quartz version of the new TAG Heuer Formula 1 Senna Special Edition, the Swiss luxury watch manufacture is launching a new version equipped with a powerful automatic movement and an even stronger design. With these two variations – an automatic chronograph and aContinue Reading
Reading Time: 4 minutesLa Chaux-de-Fonds, Switzerland – February 3rd , 2022: The favourite watch of Formula 1 fans is back, and it’s truly a champion’s timepiece. TAG Heuer unveils the TAG Heuer Formula 1 Red Bull Racing Special Edition with a stunning new livery and two new references – a new addition toContinue Reading
Reading Time: 3 minutesOn November 3rd 1991, Ayrton Senna took the chequered flag at the Australian Grand Prix, claiming his sixth victory of the season and winning the Formula 1 World Championship. Senna has been a TAG Heuer ambassador since 1988, the Brazilian driver dominated the supreme discipline of motor racing, becoming WorldContinue Reading
Reading Time: 4 minutesThe TAG Heuer Formula 1 collection – which has held a special place in the history of TAG Heuer since it was launched in 1986 – plays the originality card. In tangerine orange and lime yellow, vibrant colours inspired by the 1980s and 90s, the TAG Heuer Formula 1, coolestContinue Reading
Reading Time: 4 minutesAston Martin is back at the pinnacle of global motorsport after the Aston Martin Cognizant Formula OneTM Team proudly revealed its 2021 FIA Formula One™ World Championship contender on Wednesday. The stunning new AMR21 heralds the beginning of a truly significant chapter in the 108-year history of the brand, and carries theContinue Reading
Reading Time: 4 minutesLa Chaux-de-Fonds, Switzerland – October 22, 2020: With the launch of the TAG Heuer Formula 1 Senna Special Edition 2020 in two variations – an automatic chronograph and a quartz chronograph – the Swiss luxury watchmaker pays homage to its ambassador Ayrton Senna and underscores their partnership, which was oneContinue Reading
Reading Time: 5 minutesTo celebrate 16 years as the Official Timekeeper of the NTT INDYCAR SERIES and the 104th Indianapolis 500 race, TAG Heuer has unveiled a special-edition timepiece that honours its long-standing partnership with the premier league of open-wheel racing in North America – TAG Heuer Formula 1 43 mm Indy 500Continue Reading