H. Moser & Cie.

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Reading Time: 3 minutesH. Moser & Cie. proudly announces its partnership with Alpine Motorsports, taking central stage as the First Global Partner of Alpine Motorsports. H. Moser & Cie. will be present across all of Alpine’s Motorsport programme, which includes the BWT Alpine F1 Team, Alpine Endurance Team, Alpine Academy, Rac(H)er and otherContinue Reading

Moser Perpetual Calendar

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Reading Time: < 1 minuteThe Pioneer Chronicle is my favourite marketing game in the world of watches. I presented it last year here: The Pioneer Chronicles – watchmaking made humorous. Since the discovery, this is an excellent source of horological fun. Plus a source of interesting facts. For example, the smooth presentation of the Moser’sContinue Reading

Moser Pioneer Tourbillon

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Reading Time: 2 minutesComfortable and designed for everyday wear, the Moser Pioneer Tourbillon and the Moser Pioneer Centre Seconds feature a design which is at the same time elegant, audacious and contemporary, with references to the industrial world. Water-resistant to 120 meters, these two models are part of the Pioneer family, which sportsContinue Reading

PIONEER Tourbillon Blue

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Reading Time: 2 minutesA flying tourbillon equipped with a double hairspring, designed for everyday wear, offering a 3-day power reserve, in a steel case water-resistant to 120 metres: the Pioneer Tourbillon model from H. Moser & Cie. is one of the few tourbillons which can be worn, with great elegance, in any circumstance. H.Continue Reading

Pioneer Chronicles

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Reading Time: 2 minutesIn a secluded world, H. Moser & Cie makes a giant leap with a lovely and funny campaign to promote the Pioneer watch. The Pioneer Chronicles Website presents another face of the marketing. A concise, almost brutal, but definitively funny way to present a watch. Is this the best approach? Let’s haveContinue Reading