CHRONOFIGHTER GRAND VINTAGE

Reading Time: 3 minutesGraham Watches are widely known for its Chronofighter watches. The most notable sub-collection can be considered the Nose Art Collection, including last Xmas Editions. Today, we present you the new additions in the Chronofighter Collection, the Grand Vintage, with a series of lovely images, courtesy of Graham. Below the full text ofContinue Reading

Excalibur Quatuor

Reading Time: 3 minutesStunning paradoxes stemming from progressive complications and disruptive materials. In 2018, the brand that dares to be rare hits new heights of creative transformation with the coming of the fierce dark knight to the hyperwatch segment. Enter the all-black Excalibur Quatuor Carbon, the ultimate paradox between a ‘heavyweight’ movement and aContinue Reading

MB&F Horological Machine N°9 ‘Flow’ HM9

Reading Time: 7 minutesMB&F released yesterday a new machine, the HM9. The new Horological Machine can be described only with superlatives. The HM9 wears the clear signatures of Maximilian Büsser and Friends. Horological Machine N°9 ‘Flow’ debuts in two titanium editions limited to 33 pieces each: – the ‘Air’ edition comes with a dark movementContinue Reading

Edouard Meylan, CEO H. Moser & Cie

Reading Time: 2 minutesWe presented recently the Pioneer Chronicles Campaign. Original and maybe a bit controversial, the Pioneer Chronicles intend to make us think at the real reasons why we want a watch. Moreover, it intends to create a lust – the lust for an H. Moser & Cie Pioneer watch. We askedContinue Reading

Pioneer Chronicles

Reading Time: 2 minutesIn a secluded world, H. Moser & Cie makes a giant leap with a lovely and funny campaign to promote the Pioneer watch. The Pioneer Chronicles Website presents another face of the marketing. A concise, almost brutal, but definitively funny way to present a watch. Is this the best approach? Let’s haveContinue Reading