Reading Time: 3 minutesIWC Schaffhausen is proud to announce the opening of HAUS. The Swiss luxury brand’s first-ever concept store has been created in partnership with Mercedes-Benz Hong Kong and will deliver a unique customer experience. In addition to a contemporary showroom and retail lounge, HAUS features a bar and restaurant curated byContinue Reading
Reading Time: 2 minutesIWC Schaffhausen is proud to congratulate global brand ambassador Tom Brady on his historic win. Brady led his team to an amazing victory, finishing one of his most impressive seasons to date and marking the first time a team has ever won the title at their home stadium.Continue Reading
Reading Time: 4 minutesWith Super Bowl LV just arround the corner (the game is scheduled to be played on February 7, 2021, at Raymond James Stadium in Tampa, Florida), IWC Schaffhausen reaches out to its ambassador and friend of the brand Tom Brady for a video interview.Continue Reading
Reading Time: 3 minutesFor IWC Schaffhausen, 2020 was the year of the Portugieser. The prominent collection was updated with in-house calibres and various variations. But besides its traditional look, the IWC Portugieser received some colour variation as well. We have a short look at the IWC Portugieser Automatic Ref. IW500714 burgundy dial andContinue Reading
Reading Time: < 1 minuteAfter IWC Schaffhausen manufacturing centre has won the GEO Award last year, we reached out to Andreas Voll, IWC Schaffhausen COO, to tell us more about the manufacture.Continue Reading
Reading Time: 3 minutesIWC Schaffhausen is to support the Union for International Cancer Control (UICC) in a new initiative enabling cyclists and sports lovers to play an active role in the global fight against cancer. The World Cancer Day Solidarity Challenge on February 4th will see celebrities and members of the public takeContinue Reading
Reading Time: 5 minutesIWC Schaffhausen had quite a busy year. It all started in force with the Portugieser featuring in-house calibre, continued with an updated Portugieser Collection and ended with the GEO Award for the Schaffhausen manufacturing centre. A rather good year despite the inherent problems caused by the 2020’s pandemic. Without theContinue Reading
Reading Time: 3 minutesIWC Schaffhausen manufacturing center has won the GEO Award in its first-ever entry into the industry competition “Factory of the Year”. The prize is one of the most desirable awards for European companies and attests to the Swiss luxury watch manufacturer’s outstanding operational excellence across the entire value-added chain. ButContinue Reading
Reading Time: 8 minutesIn a military career spanning over 25 years, now-retired Captain of the US Navy and IWC friend of the brand, Jim DiMatteo, has amassed over 5,000 hours in five different fighter aircraft. In this interview, DiMatteo talks about the legendary Navy Fighter Weapons School TOPGUN, flying supersonic jets, fear inContinue Reading
Reading Time: 3 minutesIWC Schaffhausen is proud to release “Born of a Dream: A Man of the Future”. In this new instalment of the ambitious short film project, the brand tells the story of its founder, Florentine Ariosto Jones, played here by actor and IWC brand ambassador James Marsden, as he established theContinue Reading
Reading Time: 3 minutesI had the opportunity to sit for a little chat with Adam Brown, founder of the British designer fashion label Orlebar Brown. Two reasons made me reach him: the passion for photography and for IWC. Since we couldn’t meet face to face, I had to resort to a digital ideasContinue Reading