Reading Time: 2 minutesIWC Schaffhausen is proud to congratulate global brand ambassador Tom Brady on his historic win. Brady led his team to an amazing victory, finishing one of his most impressive seasons to date and marking the first time a team has ever won the title at their home stadium.Continue Reading
Reading Time: 4 minutesWith Super Bowl LV just arround the corner (the game is scheduled to be played on February 7, 2021, at Raymond James Stadium in Tampa, Florida), IWC Schaffhausen reaches out to its ambassador and friend of the brand Tom Brady for a video interview.Continue Reading
Reading Time: < 1 minuteAfter IWC Schaffhausen manufacturing centre has won the GEO Award last year, we reached out to Andreas Voll, IWC Schaffhausen COO, to tell us more about the manufacture.Continue Reading
Reading Time: 2 minutesFor the first time, IWC presents the patented Timezoner function in the design code of its “Le Petit Prince” special editions. The Pilot’s Watch Timezoner Edition “Le Petit Prince” is limited to 1500 pieces and features a blue dial and city ring made of blue ceramic.Continue Reading
Reading Time: 5 minutesIWC Schaffhausen had quite a busy year. It all started in force with the Portugieser featuring in-house calibre, continued with an updated Portugieser Collection and ended with the GEO Award for the Schaffhausen manufacturing centre. A rather good year despite the inherent problems caused by the 2020’s pandemic. Without theContinue Reading
Reading Time: 8 minutesIn a military career spanning over 25 years, now-retired Captain of the US Navy and IWC friend of the brand, Jim DiMatteo, has amassed over 5,000 hours in five different fighter aircraft. In this interview, DiMatteo talks about the legendary Navy Fighter Weapons School TOPGUN, flying supersonic jets, fear inContinue Reading
Reading Time: 5 minutesIWC Schaffhausen reinvigorates their Pilot’s Collection with a new exceptional piece inspired by the Strike Fighter Tactics Instructor pieces. The new wristwatch, the IWC Pilot’s Watch Chronograph Top Gun Edition “SFTI” is manufactured using black ceramic and Ceratanium. The watches are created to withstand the harsh conditions and requirements ofContinue Reading
Reading Time: 3 minutesIWC Schaffhausen is proud to release “Born of a Dream: A Man of the Future”. In this new instalment of the ambitious short film project, the brand tells the story of its founder, Florentine Ariosto Jones, played here by actor and IWC brand ambassador James Marsden, as he established theContinue Reading
Reading Time: 3 minutesI had the opportunity to sit for a little chat with Adam Brown, founder of the British designer fashion label Orlebar Brown. Two reasons made me reach him: the passion for photography and for IWC. Since we couldn’t meet face to face, I had to resort to a digital ideasContinue Reading
Reading Time: 4 minutesIWC Schaffhausen and Orlebar Brown have announced back in July their collaboration piece, the IWC Portugieser Yacht Club Chronograph Edition “Orlebar Brown”. Due to the travelling and general restriction imposed by the infamous COVID19, I have seen the watch in the metal just at the end of August. Even if the summerContinue Reading
Reading Time: 2 minutesAt the Watches & Wonders exhibition in Shanghai, IWC Schaffhausen presented the iconic Portugieser Chronograph on a stainless steel bracelet for the first time. Thanks to this new bracelet option, the elegant and sporty chronograph becomes even more versatile and apt for a whole new range of adventures. The high-qualityContinue Reading