Lamborghini Urus Archives

Lamborghini Esperienza Avventura: exploring the untamed beauty of Lanzarote behind the wheel of the Lamborghini Urus SE

On: 9 November 2025

Reading Time: 5 minutesSurreal landscapes, fiery lava fields, and the pure beauty of nature formed the backdrop to Lamborghini’s latest Esperienza Avventura. Automobili Lamborghini’s exclusive four-day journey brought the spirit of exploration to the Canary Island of Lanzarote, highlighting the performance and versatility of the Lamborghini Urus SE[1] in spectacular destinations where luxury meetsContinue Reading

1963 – 2023: 60 years of colours – Lamborghini celebrates its history, always in search of the next important colour to create original cars

On: 6 August 2023

Reading Time: 4 minutesSant’Agata Bolognese, August 1st, 2023: Automobili Lamborghini is renowned for its connection to strong and often unique automotive colours and, sixty years on from its foundation, it celebrates this symbiosis by recounting their evolution and importance in customizing its super sports cars.Continue Reading

Drummer Jason Bonham driving the Urus Performante: “My father and I, in love with this deep rumble of thunder.”

On: 26 February 2023

Reading Time: 2 minutesFirst a roll, then a curve cut with precision in the blue American sky. Then two taps on the kettledrum and tom, and then the foot that, instead of the bass drum, nudges the accelerator of a Lamborghini Urus Performante[1], which in its majestic yellow version seems to compete withContinue Reading

All roads lead to Rome: the Lamborghini Urus Performante makes its dynamic debut

On: 30 October 2022

Reading Time: 2 minutesThe Lamborghini Urus Performante makes its dynamic debut with international media and dealers at Autodromo Vallelunga, Rome. In its home country, the new Performante version of the Urus Super SUV again proved its prowess on the tarmac as well as dirt track, having set a new official benchmark even priorContinue Reading

Lamborghini Urus sets high-speed record on the ice of Lake Baikal at the Days of Speed

On: 28 March 2021

Reading Time: 2 minutesAutomobili Lamborghini took part for the first time in the Days of Speed on the ice of Lake Baikal, with the Lamborghini Urus Super SUV powering through an extreme challenge to set the 1,000-meter record, at 114 km/h average speed from a standing start.Continue Reading

Bold elegance: Automobili Lamborghini presents the Urus Graphite Capsule

On: 27 September 2020

Reading Time: 2 minutesAutomobili Lamborghini presents the Urus Graphite Capsule, creating distinctive new opportunities for expression in colour and trim on the Lamborghini Super SUV.Continue Reading

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