Benedict Cumberbatch

Reading Time: 2 minutesBritish actor and Jaeger-LeCoultre brand ambassador Benedict Cumberbatch recently enjoyed a private watchmaking masterclass at London’s Jaeger-LeCoultre flagship store. Benedict Cumberbatch began by observing one of Jaeger-LeCoultre’s longest-serving watchmakers Richard Phipps-Carter as he dismantled a Jaeger-LeCoultre 925 movement. Phipps-Carter, who originally joined the company 31 years ago, then guided BenedictContinue Reading

WatchBox - Les Ambassadeuers

Reading Time: 3 minutesWatchBox, the leading global platform for pre-owned luxury timepieces, today announced a partnership with Swiss watch retailer Les Ambassadeurs. The partnership brings expertise in the secondary watch market to one of the industry’s most esteemed luxury watch sellers. Les Ambassadeurs represents the first retail institution in Switzerland to formalize aContinue Reading

TAG Heuer - Indy 500 Track

Reading Time: 4 minutesSince 2004, the Swiss watchmaker has served as the Official Timekeeper of the Indianapolis 500 automobile race. To honour this year’s event, TAG Heuer has created dedicated Carrera and Formula 1 timepieces that are available around the world. La Chaux-de-Fonds, Switzerland: To mark the legendary Indy 500 automobile race onContinue Reading

Iwc racing team wins the Tony Gaze Trophy at Goodwood

Reading Time: 2 minutesSchaffhausen, 7th April 2019 – IWC Schaffhausen’s motorsport team competed at the Goodwood Members’ Meeting for the second time this weekend. At the wheel of the Mercedes-Benz 300 SL “Gullwing”, former Formula One™ star and brand ambassador David Coulthard competed in the Tony Gaze Trophy and finished in 1st place. FollowingContinue Reading

Reading Time: 2 minutesSchaffhausen, 4 March 2019 – IWC Schaffhausen auctioned a Big Pilot’s Watch Single Piece with a one-of-a-kind engraving. The online auction was organized by Sotheby’s and the special timepiece garnered an outstanding winning bid of USD 60,000. The Swiss luxury watch manufacturer will donate its full proceeds from the auction toContinue Reading

Moser Perpetual Calendar

Reading Time: < 1 minuteThe Pioneer Chronicle is my favourite marketing game in the world of watches. I presented it last year here: The Pioneer Chronicles – watchmaking made humorous. Since the discovery, this is an excellent source of horological fun. Plus a source of interesting facts. For example, the smooth presentation of the Moser’sContinue Reading

ZENITH Mr Julien Tornare, Mr Yang Shuo Mr. Jose Maria López Inchaurbe

Reading Time: 5 minutesMarking the jubilee of the one of the most luxurious and trendy cigar in the Habanos collection, Zenith introduces a precious new Pilot Type 20 Chronograph Trinidad Edition trilogy at Cuba’s 21st Habanos Festival. The latter is the most prestigious event dedicated to Premium Cigars and will be held fromContinue Reading