Reading Time: 7 minutesSince its debut in 2016, the Maurice Lacroix AIKON has become a defining contemporary wristwatch for an entire generation of collectors who craved accessible Swiss watchmaking without sacrificing flair, material sophistication and a certain metropolitan attitude. Now, in 2025, the Maison takes a decisive step forward with the AIKONIC –Continue Reading
Reading Time: 3 minutesMaurice Lacroix is in a celebratory mood as it commemorates its 50-year anniversary. In what promises to be a busy year, with several new models destined for release, the brand begins by unveiling the 1975 collection, comprising automatic and quartz references. Endowed with elegant styling and sleek proportions, the 1975Continue Reading
Reading Time: 2 minutesIntroducing the Maurice Lacroix AIKON Automatic Wotto Limited Edition, a distinctive timepiece that merges intricate design and exemplary Swiss watchmaking. Launched in March 2025, this limited edition watch, restricted to just 1,000 pieces, represents the intersection of urban art and horological expertise. The AIKON series is recognized for its avant-gardeContinue Reading
Reading Time: 11 minutesTimeForArt is a charitable watch auction hosted by the Swiss Institute, dedicated entirely to supporting contemporary art. First held in 2022, it returns for its second edition on December 7, 2024, at Phillips in New York, as part of the New York Watch Auction: XI. The 2022 debut raised $1.2Continue Reading
Reading Time: < 1 minuteIntroducing the Maurice Lacroix Duotone Editions, a captivating blend of silver and gold tones designed to bring a touch of elegance and urban flair to your wrist. These unique timepieces reflect the beauty of the golden hour, where warm and cool tones merge seamlessly to create a look effortlessly stylish.Continue Reading
Reading Time: 3 minutesMaurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuringContinue Reading
Reading Time: 3 minutesMaurice Lacroix, the Swiss marque known for crafting urban watches that deliver high perceived value has created three new expressions of the FIABA. The company’s creative team have worked with three friends of the brand, namely Hannah, Marina and Nadia, to conceive a trio of elegant watches. Offered in aContinue Reading
Reading Time: 2 minutesThe design team at Maurice Lacroix recently looked beyond the snow-clad landscape outside its Swiss Manufacture, imagining pale pink beaches, endless seas and sipping cocktails beneath perpetual blue skies. Inspired by chilled-out days and fun-filled nights partying beneath the stars, the brand has conceived three vibrantly hued AIKON Quartz models,Continue Reading
Reading Time: 3 minutesJust 888 pieces – the new Maurice Lacroix AIKON Automatic Bronze Ref. AI6008-BRZ01-730 is a limited summer piece for those wanting a unique urban style. Why unique? The bronze case will age according to the wearer’s lifestyle, developing a personal patina that will make it recognisable and loved by theContinue Reading
Reading Time: 4 minutesCreated in partnership with Label Noir, Maurice Lacroix unveils a new version of its MASTERPIECE Skeleton. Equipped with a highly refined in-house movement, this model reveals many components usually hidden from view. Label Noir has played with light and shade, disclosure and stealth, as well as black and white hues,Continue Reading
Reading Time: 3 minutesBuilding on the success of the AIKON, Maurice Lacroix’s urban watch, the brand from the Franches Montagnes is pleased to unveil the AIKON PVD which is offered in two variants, both limited to 888 pieces each. As the name suggests, the case of each model is executed in PVD, exhibitingContinue Reading