Maurice Lacroix 1975 Master Grand Date Retrograde

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Reading Time: 4 minutesMaurice Lacroix stands as one of the few manufactories that have genuinely mastered the retrograde complication. Over the past quarter century, the Saignelégier-based watchmaker has refined this once-niche mechanism into a signature speciality, and the 1975 Master Grand Date Retrograde represents perhaps the most ambitious distillation of that expertise. ByContinue Reading

Maurice Lacroix Label Noir AIKON Manufacture Skeleton

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Reading Time: 4 minutesThe Maurice Lacroix AIKON Manufacture Skeleton Label Noir edition is a bold, urban skeleton watch that fuses the brand’s in‑house calibre with Label Noir’s dark, colour‑driven aesthetic, limited to just 100 pieces. It sits very much in the contemporary, design‑led sports‑chic segment, but with a surprisingly serious movement and finishingContinue Reading

Maurice Lacroix AIKONIC Master Triple Retrograde

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Reading Time: 5 minutesSome watches announce themselves with restraint. Others arrive with purpose. The AIKONIC Master Triple Retrograde belongs firmly to the latter category, and it could scarcely have arrived at a more significant moment. As Maurice Lacroix commemorates its 50th anniversary, the brand from the Franches-Montagnes has chosen not to simply reflectContinue Reading

Maurice Lacroix AIKON Quartz Wotto Limited Edition

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Reading Time: 2 minutesThe AIKON Quartz Wotto Limited Edition stands as a striking embodiment of the ongoing partnership between Maurice Lacroix and the British artist Wotto, Craig Watkins. Presented in a limited run of 500 pieces, the watch is a vivid manifestation of Swiss horological expertise blended with contemporary pop artistry.Continue Reading

AIKONIC Automatic Chronograph Skeleton

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Reading Time: 5 minutesThe Maurice Lacroix AIKONIC Automatic Chronograph Skeleton lands with the confidence of a modern sports chronograph and the theatricality of an openworked dial that reveals its beating heart. It is a watch built around contrast: steel and ceramic, satin and gloss, translucency and depth, dynamics and legibility. Two references formContinue Reading

Maurice Lacroix AikonIc

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Reading Time: 7 minutesSince its debut in 2016, the Maurice Lacroix AIKON has become a defining contemporary wristwatch for an entire generation of collectors who craved accessible Swiss watchmaking without sacrificing flair, material sophistication and a certain metropolitan attitude. Now, in 2025, the Maison takes a decisive step forward with the AIKONIC –Continue Reading

Maurice Lacroix 1975 Collection

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Reading Time: 3 minutesMaurice Lacroix is in a celebratory mood as it commemorates its 50-year anniversary. In what promises to be a busy year, with several new models destined for release, the brand begins by unveiling the 1975 collection, comprising automatic and quartz references. Endowed with elegant styling and sleek proportions, the 1975Continue Reading

Maurice Lacroix AIKON Automatic Wotto Limited Edition

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Reading Time: 2 minutesIntroducing the Maurice Lacroix AIKON Automatic Wotto Limited Edition, a distinctive timepiece that merges intricate design and exemplary Swiss watchmaking. Launched in March 2025, this limited edition watch, restricted to just 1,000 pieces, represents the intersection of urban art and horological expertise. The AIKON series is recognized for its avant-gardeContinue Reading

Maurice Lacroix Duotone Editions

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Reading Time: < 1 minuteIntroducing the Maurice Lacroix Duotone Editions, a captivating blend of silver and gold tones designed to bring a touch of elegance and urban flair to your wrist. These unique timepieces reflect the beauty of the golden hour, where warm and cool tones merge seamlessly to create a look effortlessly stylish.Continue Reading

Maurice Lacroix AIKON Quartz Chronograph

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Reading Time: 3 minutesMaurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuringContinue Reading