Reading Time: 3 minutesJust 888 pieces – the new Maurice Lacroix AIKON Automatic Bronze Ref. AI6008-BRZ01-730 is a limited summer piece for those wanting a unique urban style. Why unique? The bronze case will age according to the wearer’s lifestyle, developing a personal patina that will make it recognisable and loved by theContinue Reading
Reading Time: 4 minutesCreated in partnership with Label Noir, Maurice Lacroix unveils a new version of its MASTERPIECE Skeleton. Equipped with a highly refined in-house movement, this model reveals many components usually hidden from view. Label Noir has played with light and shade, disclosure and stealth, as well as black and white hues,Continue Reading
Reading Time: 3 minutesBuilding on the success of the AIKON, Maurice Lacroix’s urban watch, the brand from the Franches Montagnes is pleased to unveil the AIKON PVD which is offered in two variants, both limited to 888 pieces each. As the name suggests, the case of each model is executed in PVD, exhibitingContinue Reading
Reading Time: 2 minutesInspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. Urban-inspired, contemporary aesthetics, ergonomic design and a mechanical heart, make AIKON Automatic the ideal accompaniment to city life. Maurice Lacroix is unveiling the AIKON Middle East Limited Edition – a bold urban pieceContinue Reading
Reading Time: 3 minutesOnce again, Maurice Lacroix returns to the urban landscape in its role as Official Timekeeper of the King of the Court. On the eve of the Royal Championships in Rotterdam, the brand from the Franches Montagnes, will unveil the AIKON #tide KOTC, a special edition watch incorporating innovative #tide technology.Continue Reading
Reading Time: 3 minutesOnce again, Maurice Lacroix embraces the urban landscape and takes inspiration from those tall architectural buildings that endow a city with its unique skyline. Made from a variety of materials, beam-type structures confer strength while at the same time inviting light to bathe interior spaces. A couple of years ago,Continue Reading
Reading Time: 3 minutesThe AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story.Continue Reading
Reading Time: 4 minutesMaurice Lacroix is pleased to unveil the new PONTOS S Diver, a watch that’s not afraid of getting its hair wet. Revisiting the first generation model of 2013, the Jura-based brand has created a divers’ watch incorporating numerous enhancements while still retaining the spirit of the inaugural model, especially itsContinue Reading
Reading Time: 3 minutesThe AIKON Master Grand Date Technicolour unites the Jura-based brand’s proven blend of watchmaking know-how and urban-style with eye-popping, sun-kissed shades. Inspired by the brand’s iconic model of the 90s, the Calypso, the AIKON has proved hugely popular. The advent of this latest AIKON promises to perpetuate the success story.Continue Reading
Reading Time: 3 minutesIn 2016, the Maurice Lacroix AIKON burst onto the watch scene, uniting urban style and Swiss precision while simultaneously delivering high perceived value. Appealing to both Millennials and members of Gen Z, the urban-inspired watch has proved to be a remarkable success. Nevertheless, the forward-looking watch brand never rests onContinue Reading
Reading Time: 7 minutesMy special relationship with AIKON #tide continues with a new collaboration piece looking towards evolution and a better future. The Maurice Lacroix AIKON #tide Mahindra celebrates the continuous work with Mahindra Racing. Adopting the team’s colours, this good-looking urban piece brings ocean-bound upcycled plastic again to the wrist. The end ofContinue Reading