Reading Time: 3 minutesOnce again, Maurice Lacroix returns to the urban landscape in its role as Official Timekeeper of the King of the Court. On the eve of the Royal Championships in Rotterdam, the brand from the Franches Montagnes, will unveil the AIKON #tide KOTC, a special edition watch incorporating innovative #tide technology.Continue Reading
Reading Time: 3 minutesOnce again, Maurice Lacroix embraces the urban landscape and takes inspiration from those tall architectural buildings that endow a city with its unique skyline. Made from a variety of materials, beam-type structures confer strength while at the same time inviting light to bathe interior spaces. A couple of years ago,Continue Reading
Reading Time: 3 minutesThe AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story.Continue Reading
Reading Time: 4 minutesMaurice Lacroix is pleased to unveil the new PONTOS S Diver, a watch that’s not afraid of getting its hair wet. Revisiting the first generation model of 2013, the Jura-based brand has created a divers’ watch incorporating numerous enhancements while still retaining the spirit of the inaugural model, especially itsContinue Reading
Reading Time: 3 minutesThe AIKON Master Grand Date Technicolour unites the Jura-based brand’s proven blend of watchmaking know-how and urban-style with eye-popping, sun-kissed shades. Inspired by the brand’s iconic model of the 90s, the Calypso, the AIKON has proved hugely popular. The advent of this latest AIKON promises to perpetuate the success story.Continue Reading
Reading Time: 3 minutesIn 2016, the Maurice Lacroix AIKON burst onto the watch scene, uniting urban style and Swiss precision while simultaneously delivering high perceived value. Appealing to both Millennials and members of Gen Z, the urban-inspired watch has proved to be a remarkable success. Nevertheless, the forward-looking watch brand never rests onContinue Reading
Reading Time: 7 minutesMy special relationship with AIKON #tide continues with a new collaboration piece looking towards evolution and a better future. The Maurice Lacroix AIKON #tide Mahindra celebrates the continuous work with Mahindra Racing. Adopting the team’s colours, this good-looking urban piece brings ocean-bound upcycled plastic again to the wrist. The end ofContinue Reading
Reading Time: 3 minutesThe PONTOS Day Date has been updated and now benefits from several subtle enhancements. Consistent with Maurice Lacroix’s unrelenting pursuit of continuous improvement, the latest PONTOS Day Date is not only better, it now comes in new packaging made of #tide Ocean Material®, helping to make the seas that little bitContinue Reading
Reading Time: 3 minutesThroughout its history, Maurice Lacroix has never rested on its laurels, continuously striving to improve its products while at the same time creating watches imbued with high perceived value. In this instance, the Jura-based brand has revisited its highly popular model, the PONTOS Chronograph 43mm, releasing four new references. SunbrushedContinue Reading
Reading Time: 4 minutesMaurice Lacroix continues to work closely with Mahindra Racing in 2023. Building on their common values, in particular their shared desire to make the world a little greener, the two firms are pleased to unveil the new AIKON #tide Mahindra. Dressed in the race team’s colours and made from ocean-boundContinue Reading
Reading Time: 2 minutesMaurice Lacroix, the ‘Official Timekeeper of King of the Court (KOTC)’, recently travelled to Doha to provide Swiss precision timing for the KOTC Finals. In front of an enthusiastic crowd, David Ahman & Jonatan Hellvig from Sweden and Brecht Piersma & Wies Bekhuis from The Netherlands secured victory. Each victoriousContinue Reading