Reading Time: < 1 minuteMaurice Lacroix, the ‘Official Timekeeper of the FIBA 3 x 3 World Tour’ was on hand at the finals, recently held in Abu Dhabi. In front of an enthusiastic crowd, the Ub Huishan NE (Serbia) secured victory. Each member of the winning team was given an AIKON #tide FIBA 3×3, an urban watchContinue Reading
Reading Time: 3 minutesThe new AIKON Master Grand Date Black is dressed in black and white tones, skilfully playing with contrasts to deliver an eye-catching look. It harnesses the mechanical virtuosity of the Masterpiece collection while embracing the AIKON’s urban design language. The resultant watch upholds Maurice Lacroix’s reputation for delivering notable style,Continue Reading
Reading Time: 3 minutesBased in Saignelégier, in the heart of the Swiss Jura, Maurice Lacroix is pleased to unveil a unique watch, the AIKON Skeleton TimeForArt, that will be auctioned in support of Swiss Institute and TimeForArt, the first-ever benefit auction to support contemporary art and artists. Based on the watch brand’s popularContinue Reading
Reading Time: 5 minutesPontos is a name that most of us over a certain age remember. At least vaguely… It is not Portos of the Three Musketeers, it is not Ponte, from the Florentine Ponte Vecchio – it is simple Pontos, a collection that Maurice Lacroix has since some ages. We have aContinue Reading
Reading Time: 5 minutesGeneva Watch Days 2022 was, according to the official numbers, a real success: 33 participating brands, 1200 watch professionals and 2500 unique visitors. For the third consecutive year, I participated in with the Watch I Love Magazine – I could not miss again meeting old friends and seeing live watches, especiallyContinue Reading
Reading Time: 3 minutesMaurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. The AIKON #tideContinue Reading
Reading Time: 3 minutesIn 2021, Maurice Lacroix became the Official Timekeeper of the innovative King of the Court (KOTC) where elite athletes compete in volleyball tournaments held in different cities around the globe. Now, the Jura-based watch brand has created a special edition of its highly popular AIKON model, designed for competitive individualsContinue Reading
Reading Time: 5 minutesWhen I reached out to Maurice Lacroix asking for the #tide, I was not expecting them to send me 8 pieces from the 10 pieces (13 if considering the later released FIBA 3×3). A big surprise was to find included in the received box the complete retail packages for allContinue Reading
Reading Time: 2 minutesHaving recently announced its AIKON #tide initiative, Maurice Lacroix goes to Phuket and reveals to its Asian partners an array of activities such as beach cleaning, designed to make the Andaman Sea, off the coast of Thailand, a little cleaner. Moreover, the aim is to heighten awareness of how everyone can collectivelyContinue Reading
Reading Time: 3 minutesMaurice Lacroix is pleased to unveil three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3×3, the global basketball format beloved by millions. Sharing the same qualities as other members of the AIKON family, these latest watches proveContinue Reading
Reading Time: 3 minutesPrepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology thatContinue Reading