Reading Time: 2 minutesThe Maurice Lacroix Eliros has always been linked with the notion of style. Over the years, it hasbeen dressed in an array of colours, sometimes encompassing rich textures to augment appeal. Now, the Swiss watch brand is pleased to unveil a new, special edition Eliros that unites a pyramidal motifContinue Reading
Reading Time: 3 minutesMaurice Lacroix is named the ‘Official Timekeeper of the FIBA 3×3 World Tour’. Teams of 3 players compete in the fastest team sport in the world. There are no breaks and absolute concentration is essential. Watch the clock and decide whether to pass, shoot or dunk. Precision and timing areContinue Reading
Reading Time: 3 minutesMaurice Lacroix is pleased to announce it is the official sponsor of Red Bull Dance Your Style. This innovative competition attracts dancers from around the globe, keen to show their best moves to an assembled audience. Like modern-day gladiators, their fate is decided with a flick of a card: redContinue Reading
Reading Time: 2 minutesShe is a legend in the world of longboarding, a star in her own right. Smooth, fast, free, elegant and wild all at once, she dances on her longboard. The incredible Cape Verdean longboarder, Marina Correia, crowned world champion in longboard dancing and freestyle in 2020, has chosen Maurice LacroixContinue Reading
Reading Time: 4 minutesChristmas is approaching fast and most of us think about the last gifts we need to acquire for our loved ones. But not all of us spend Christmas and the end of the year in the nordic hemisphere… So for those going on the sunny side of the blue planetContinue Reading
Reading Time: 3 minutesMaurice Lacroix has created an eye-catching composition in collaboration with Mahindra Racing. The watch brand, synonymous with delivering high-perceived value, is the Official Timekeeper of Mahindra Racing. Maurice Lacroix’s involvement in the ABB FIA Formula E World Championship surpasses merely applying a logo to a car or a set ofContinue Reading
Reading Time: 3 minutesPrior to launching the inaugural AIKON models in 2016, Maurice Lacroix could never have envisaged how successful the model would become. The strong design codes along with the model’s high perceived value have proved a winning formula. Buoyed by the positive reaction of the press and public alike, the SwissContinue Reading
Reading Time: 3 minutesThe Maurice Lacroix AIKON brims with urban style, making the latest ML Crew member, Simon Nogueira, a perfect match for the brand. Simon, a freerunning specialist, wholehear tedly embraces the urban landscape and can be frequently seen hanging from a tall building, secured merely by the tips of his fingers.Continue Reading
Reading Time: 3 minutesMasterpiece is the ultimate expression of Maurice Lacroix ownership. Each curving line and crisp facet is designed to enchant the onlooker – Maurice Lacroix Masterpiece Gravity.Continue Reading
Reading Time: 3 minutesWith the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime… with two differentContinue Reading
Reading Time: 3 minutesMaurice Lacroix is proud to welcome Alexandra Trusova to the ML Crew, a group of talented individuals from around the world. The Russian figure skater may be young, but she has already achieved so much. Joining the ML Crew is yet another landmark in her impressive career.Continue Reading