Reading Time: 3 minutesMaurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. The AIKON #tideContinue Reading
Reading Time: 3 minutesIn 2021, Maurice Lacroix became the Official Timekeeper of the innovative King of the Court (KOTC) where elite athletes compete in volleyball tournaments held in different cities around the globe. Now, the Jura-based watch brand has created a special edition of its highly popular AIKON model, designed for competitive individualsContinue Reading
Reading Time: 5 minutesWhen I reached out to Maurice Lacroix asking for the #tide, I was not expecting them to send me 8 pieces from the 10 pieces (13 if considering the later released FIBA 3×3). A big surprise was to find included in the received box the complete retail packages for allContinue Reading
Reading Time: 2 minutesHaving recently announced its AIKON #tide initiative, Maurice Lacroix goes to Phuket and reveals to its Asian partners an array of activities such as beach cleaning, designed to make the Andaman Sea, off the coast of Thailand, a little cleaner. Moreover, the aim is to heighten awareness of how everyone can collectivelyContinue Reading
Reading Time: 3 minutesMaurice Lacroix is pleased to unveil three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3×3, the global basketball format beloved by millions. Sharing the same qualities as other members of the AIKON family, these latest watches proveContinue Reading
Reading Time: 3 minutesPrepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology thatContinue Reading
Reading Time: 2 minutesThe Maurice Lacroix Eliros has always been linked with the notion of style. Over the years, it hasbeen dressed in an array of colours, sometimes encompassing rich textures to augment appeal. Now, the Swiss watch brand is pleased to unveil a new, special edition Eliros that unites a pyramidal motifContinue Reading
Reading Time: 3 minutesMaurice Lacroix is named the ‘Official Timekeeper of the FIBA 3×3 World Tour’. Teams of 3 players compete in the fastest team sport in the world. There are no breaks and absolute concentration is essential. Watch the clock and decide whether to pass, shoot or dunk. Precision and timing areContinue Reading
Reading Time: 3 minutesMaurice Lacroix is pleased to announce it is the official sponsor of Red Bull Dance Your Style. This innovative competition attracts dancers from around the globe, keen to show their best moves to an assembled audience. Like modern-day gladiators, their fate is decided with a flick of a card: redContinue Reading
Reading Time: 2 minutesShe is a legend in the world of longboarding, a star in her own right. Smooth, fast, free, elegant and wild all at once, she dances on her longboard. The incredible Cape Verdean longboarder, Marina Correia, crowned world champion in longboard dancing and freestyle in 2020, has chosen Maurice LacroixContinue Reading
Reading Time: 4 minutesChristmas is approaching fast and most of us think about the last gifts we need to acquire for our loved ones. But not all of us spend Christmas and the end of the year in the nordic hemisphere… So for those going on the sunny side of the blue planetContinue Reading