LM101 Longhorn 20th Anniversary

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Reading Time: 5 minutesIn a world where luxury brands too often mistake exclusivity for inaccessibility, Maximilian Büsser has orchestrated something truly extraordinary. As MB&F marks its twentieth anniversary, the Geneva-based atelier has announced what can only be described as the most generous gesture in recent horological memory: twenty exceptional timepieces, ten LM101 LonghornContinue Reading

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Reading Time: 6 minutesIt is easy to mistake technical triumphs for mere cold calculation, yet MB&F has always cherished the beating heart within the machine. With the arrival of the Legacy Machine 101 EVO, the Swiss maison celebrates its twentieth anniversary in a fashion as evocative as it is technically profound. The LM101,Continue Reading

MB&F HM8 Mark 2 Purple

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Reading Time: 4 minutesIn 2023, a decade after MB&F’s inaugural foray into automotive-inspired horology, the independent concept laboratory unveiled the HM8 Mark 2, a timepiece that encapsulates the brand’s enduring fascination with the world of high-performance automobiles. The initial launch presented two editions—one in white and another in green CarbonMacrolon®, the latter limitedContinue Reading

MB&F SP One

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Reading Time: 5 minutesThe MB&F SP One represents a deliberate departure from the brand’s established design codes while maintaining its core horological philosophy. Encased in a 38mm platinum or rose gold shell, this timepiece introduces a trinity of floating components – barrel, balance wheel, and inclined dial – suspended within an architectural movementContinue Reading

MB&F LM Perpetual Longhorn and the LM Sequential Flyback Longhorn

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Reading Time: 2 minutesIn celebration of its 20th anniversary, MB&F has unveiled two remarkable limited-edition timepieces: the LM Perpetual Longhorn and the LM Sequential Flyback Longhorn. These watches are not only tributes to the brand’s journey but also masterpieces that incorporate innovative design and high-level craftsmanship. Let’s explore both pieces in detail:Continue Reading

MB&F Legacy Machine Perpetual EVO Silicon Valley Edition

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Reading Time: 2 minutesThe MB&F Legacy Machine Perpetual EVO Silicon Valley Edition is a sophisticated and elegant timepiece that combines both traditional and contemporary watchmaking elements. In collaboration with Stephen Silver Fine Jewelry, this limited edition is composed of 18 pieces, each distinguished by exceptional craftsmanship and technical innovation.Continue Reading

MB&F Chanel

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Reading Time: 3 minutesMB&F is thrilled to announce a partnership with Chanel, who has taken a 25% stake in the independent high-end watchmaking brand. Founder Maximilian Büsser retains the majority of MB&F with 60%, while his partner in the company, Serge Kriknoff (Head of R&D & Production), owns 15%. Max and Serge willContinue Reading