Moser Perpetual Calendar

Reading Time: < 1 minute The Pioneer Chronicle is my favourite marketing game in the world of watches. I presented it last year here: The Pioneer Chronicles – watchmaking made humorous. Since the discovery, this is an excellent source of horological fun. Plus a source of interesting facts. For example, the smooth presentation of the Moser’sContinue Reading

Moser teasing sihh 2019

Reading Time: < 1 minute H. Moser & Cie has a “history” in launching very interesting pieces. Some controversial,  others long expected. For the SIHH 2019, we expect again to be wondered / mind-blowned by their latest creation! “Expect the unexpected” should by the brand’s motto. Here is the latest teaser: “Once upon a time,Continue Reading

Pioneer Chronicles

Reading Time: 2 minutes In a secluded world, H. Moser & Cie makes a giant leap with a lovely and funny campaign to promote the Pioneer watch. The Pioneer Chronicles Website presents another face of the marketing. A concise, almost brutal, but definitively funny way to present a watch. Is this the best approach? Let’s haveContinue Reading