Reading Time: 3 minutesIn honour of both the relentless pursuit of precision in motorsport and the enduring legacy of Ayrton Senna, TAG Heuer presents two remarkable chronographs under the Formula 1 Chronograph x Senna banner. Released amidst the electric atmosphere of the São Paulo Grand Prix, these timepieces reflect a fusion of technicalContinue Reading
Reading Time: 3 minutesOn November 3rd 1991, Ayrton Senna took the chequered flag at the Australian Grand Prix, claiming his sixth victory of the season and winning the Formula 1 World Championship. Senna has been a TAG Heuer ambassador since 1988, the Brazilian driver dominated the supreme discipline of motor racing, becoming WorldContinue Reading
Reading Time: 4 minutesLa Chaux-de-Fonds, Switzerland – October 22, 2020: With the launch of the TAG Heuer Formula 1 Senna Special Edition 2020 in two variations – an automatic chronograph and a quartz chronograph – the Swiss luxury watchmaker pays homage to its ambassador Ayrton Senna and underscores their partnership, which was oneContinue Reading