EDOX BMW

Reading Time: 3 minutes Swiss watchmaker Edox and BMW M Motorsport announce an extensive partnership. Edox will be the exclusive ‘’Official Timing Partner’’ of BMW M Motorsport. The partnership includes engagements in the BMW Junior Team, the BMW M2 Cup, as well as the GT3 highlight, the 24h race at the Nürburgring. The EdoxContinue Reading

UNION GLASHÜTTE – Noramis Date Sport

Reading Time: 2 minutes Sporty style in a timelessly casual design: Union Glashütte is presenting the first diver’s watch in its stylish Noramis line. The watch features the familiar retro look with a domed sapphire crystal and a unidirectionally rotating black ceramic bezel. What makes the timepiece special is the extraordinary dégradé dial: InsteadContinue Reading

Bugatti Chiron Sport “Les Légendes du Ciel”

Reading Time: 4 minutes Hand-sketched racing scenes on and in the vehicle, diamond-cut aluminium and a reminiscence that have come true of Bugatti’s glorious Grand Prix days. Bugatti is honouring its “Daredevils”, famous racing drivers from the last century, with the Chiron Sport “Les Légendes du Ciel”. Many of them were former flying aces, daredevils,Continue Reading

Breitling century

Reading Time: 2 minutes Normally, at this time of year, Breitling’s CEO Georges Kern and the brand’s Triathlon Squad members would be meeting on the starting line of the Pedal Power Association Double Century bicycle race in Swellendam, South Africa. Attending this year’s 204-kilometer endurance competition was not possible, so Breitling decided to take the event global with the Breitling Century. Cyclists from allContinue Reading

TAG Heuer Carrera Chronograph

Reading Time: 6 minutes Throughout its 160th anniversary year, the Swiss luxury watchmaking brand is introducing redesigned TAG Heuer Carrera models that are powered by the sophisticated in-house Calibre Heuer 02 movement. Following two limited-edition anniversary pieces, the TAG Heuer Carrera Heuer 160 Years Silver and Montreal Editions, it is time to reveal fourContinue Reading

IWC Schaffhausen “Born of a Dream”

Reading Time: 3 minutes Schaffhausen, July 9, 2020 – IWC Schaffhausen premieres a short film project, titled “Born of a Dream:  A boy from San Mateo.” The short film depicts IWC brand ambassador Tom Brady, one of the most accomplished professional athletes of all time, as he pursues his childhood dream and becomes a championContinue Reading