Max Verstappen

Reading Time: 3 minutes In a stunning display of prowess, Max Verstappen has secured the coveted 2023 Formula 1 World Drivers’ Championship title with an impressive lead, amassing 433 points so far throughout the season. This remarkable achievement marks the Dutch driver’s third consecutive Championship victory, a testament to his remarkable skill and determination.Continue Reading

Eileen Gu and IWC Schaffhausen

Reading Time: 4 minutes Together with IWC brand ambassador Eileen Gu, IWC Schaffhausen hosted an inspiring talk in its flagship boutique in Taikoo Hui Mall, Shanghai. The Olympic champion freestyle skier and Laureus Sports Awards winner was joined by Ned Wills, Managing Director of the Laureus Sport for Good Foundation. During the talk, theyContinue Reading

Seamaster Diver 300M “Paris 2024” Special Edition

Reading Time: 4 minutes As the Official Timekeeper of the Olympic Games, the Swiss watchmaker OMEGA has officially begun the one-year countdown to Paris 2024. The brand has unveiled its new Countdown Clock at Port de la Bourdonnais in Paris, just beneath the iconic beams of the Eiffel Tower, which will now track theContinue Reading

Hublot sails lake Geneva with Alan Roura & The Sailing Squad

Reading Time: 4 minutes Hublot will be living the race at the heart of the action for the 84th edition of the world’s largest inland regatta, for what will prove to be a long night, depending on how the wind blows. Having performed timekeeping duties at eight editions of the race, this year theContinue Reading


Reading Time: 4 minutes Swiss luxury watchmaker TAG Heuer is proud to announce its groundbreaking partnership with FlyingNikka, the world’s first full-foiling offshore maxi yacht. Designed for long-distance racing on the Mediterranean Sea, the futuristic, 19-meter-long craft is shaking up the boating world as one of the currently fastest vessels. This collaboration will combineContinue Reading

Purnell has become Paris Saint-Germain’s official timekeeper

Reading Time: 2 minutes Paris Saint-Germain and Swiss master-watchmakers Purnell have signed a brand-new three-year partnership. Purnell has become the club’s official timekeeper and, from March 2023, Purnell and Paris Saint-Germain will offer the club’s supporters and watch lovers around the world with regular releases of exclusive, limited-edition watches.Continue Reading

Maurice Lacroix x King of the Court Finals 2022, DOHA

Reading Time: 2 minutes Maurice Lacroix, the ‘Official Timekeeper of King of the Court (KOTC)’, recently travelled to Doha to provide Swiss precision timing for the KOTC Finals. In front of an enthusiastic crowd, David Ahman & Jonatan Hellvig from Sweden and Brecht Piersma & Wies Bekhuis from The Netherlands secured victory. Each victoriousContinue Reading