Reading Time: 4 minutesIn 1860, TAG Heuer – known as Heuer at the time – was founded by Edouard Heuer in Saint-Imier, Switzerland. Over the past 160 years, much has changed but the brand’s commitment to innovating and developing cutting-edge watchmaking creations has remained constant. One collection that is set to receive specialContinue Reading
Reading Time: 3 minutesEarlier this year, TAG Heuer introduced its legendary Autavia timepiece as a new stand-alone collection that boasts the versatility, ruggedness and reliability that characterised the original Autavia from 1960. Two durable and timeless models in noble bronze with a green or brown colour scheme, powered by the COSC-certified automatic-winding CalibreContinue Reading
Reading Time: 4 minutesLa Chaux-de-Fonds, Switzerland – January 2020: The TAG Heuer Autavia timepieces reintroduced in 2017 and 2019 make up a stand-alone collection of models that boast the versatility, ruggedness and reliability that characterised the original Autavia watches produced in the 1960s. Drawing inspiration from the original design, which was valued byContinue Reading
Reading Time: 4 minutesThroughout 2019, TAG Heuer has celebrated the 50th anniversary of the legendary Monaco timepiece with special-edition releases and events around the world. The latest launch sees the Monaco with not only an updated appearance but a technological first as well: for the first time in its half-century history, the Monaco isContinue Reading
Reading Time: 4 minutesAs a culmination of the 50th-anniversary celebrations of the Monaco, TAG Heuer has created the one-of-a-kind Monaco Piece d’Art. This restored and decorated version of an original 1969 model of the iconic timepiece (reference number 1133B) will be submitted to Phillips in New York for the Game Changers watch auction,Continue Reading
Reading Time: 5 minutesTAG Heuer presented the final timepiece in a series of five limited-edition models marking the Monaco’s 50th anniversary – TAG Heuer Monaco 2009–2019 Limited Edition Reference CAW211Z.FC6470. The fifth collector’s piece borrows from the design codes and trends from the past decade (2009 to 2019). The previous pieces included theContinue Reading
Reading Time: 5 minutesTAG Heuer presented the fourth of five limited-edition Monaco timepieces, the TAG Heuer Monaco 1999-2009 Limited Edition, to mark the icon’s 50th anniversary. The fourth collector’s piece is inspired by the early 2000s, following the 1970s edition presented during the Monaco Formula 1 Grand Prix in May, the 1980s editionContinue Reading
Reading Time: 5 minutesTAG Heuer presented this year at Baselworld a three hands models related to the historical Autavia Collection. While purists have argued that Autavia should be a chronograph, TAG Heuer announced the intentions for a chronograph to be launched later this year. The new TAG Heuer Autavia Isograph collection is inspiredContinue Reading
Reading Time: 3 minutesLa Chaux-de-Fonds, Switzerland – September 2019: Inspired by the mesmerising blue and green shades of the ocean, the Swiss watchmaker has created two green-dialled Aquaracer models that offer sporty functionality on any terrain. The stylish timepieces for men and women are distinguished by their everyday versatility and dive-ready technology. IdealContinue Reading
Reading Time: 3 minutesTAG Heuer and Porsche enter a long-term agreement for their Formula E engagement, as the Swiss luxury watchmaker becomes Title and Timing Partner. The Porsche works entry into the ABB FIA Formula E Championship 2019/2020 will be under the name of TAG Heuer Porsche Formula E Team.Continue Reading
Reading Time: 3 minutesLa Chaux-de-Fonds, Switzerland – August 2019: Equipped with features and functions that suit an active lifestyle on land and at sea, the TAG Heuer Aquaracer Ladies is a stylish professional tool that reflects TAG Heuer’s daring spirit. With three new 35 mm models, the innovative Swiss watchmaker has created theContinue Reading