Reading Time: 8 minutesSwiss luxury watchmaker TAG Heuer introduces the new Aquaracer, paying tribute to those who answer the call of nature. With adventure in mind, this collection has become a symbol of TAG Heuer’s adventurous spirit and Jack Heuer’s visionary heritage.Continue Reading
Reading Time: 4 minutesSwiss luxury watchmaker TAG Heuer is proud to present the TAG Heuer Monaco Chronograph in a new dark blue rendition, a modern tribute to the collection’s historic past and racing heritage while also serving as a testament to TAG Heuer’s ongoing innovation in watchmaking. This new model carries on theContinue Reading
Reading Time: 2 minutesTAG Heuer is taking over Miami Race Week on and off the racetrack. In a disruptive, first-of-its-kind logo change for this week only, Oracle Red Bull Racing Drivers Max Verstappen and Sergio “Checo” Pérez will update their race suits and racecar livery with the new KITH HEUER logo in honorContinue Reading
Reading Time: 4 minutesAs the world marks the 30th anniversary of Ayrton Senna’s passing on May 1, 1994, TAG Heuer stands proud to honor the enduring legacy of one of the greatest Formula 1 drivers of all time. Fondly remembered as “Magic Senna,” “The Extraterrestrial,” or simply “Rain Master,” Senna’s impact transcends generations,Continue Reading
Reading Time: 5 minutesTAG Heuer and Kith are leaders in their respective spaces and have made outsized contributions to culture at large. TAG Heuer is best known for supplying precision-engineered timing instruments for the most storied motorsports events and racers in history. Whereas Kith has become a fashion stalwart and regarded for itsContinue Reading
Reading Time: 4 minutesTAG Heuer, the renowned Swiss Luxury Watchmaker synonymous with precision and avant-garde design, proudly introduces the TAG Heuer Monaco Split-Seconds Chronograph in both red and blue editions. These remarkable timepieces represent a noteworthy achievement in marrying tradition and innovation in the world of Haute Horlogerie d’Avant-Garde.Continue Reading
Reading Time: 4 minutesIn early February, I had the chance to visit TAG Heuer Customer Service and experience how their timepieces are serviced. I also had the opportunity to speak with Markus Breitsamer, Head of TAG Heuer Customer Service, about the centre’s history and present work.Continue Reading
Reading Time: 6 minutesTAG Heuer unveils a striking new TAG Heuer Carrera Chronograph, inspired by the classic DATO design. This timepiece comes in a stunning teal-green colourway and features the brand’s renowned tourbillon movement. Blending the popular glassbox design with a bold, modern look, the watch celebrates TAG Heuer’s heritage in racing whileContinue Reading
Reading Time: 7 minutesThe Swiss luxury watch brand has announced a partnership with Universal Pictures’ The Fall Guy, the new hard-driving, all-star apex-action thriller from blockbuster director David Leitch, in theaters May 3, 2024. The film, from 87North, stars TAG Heuer brand ambassador and Oscar® nominee Ryan Gosling (Barbie, La La Land, BladeContinue Reading
Reading Time: 5 minutesSwiss luxury watchmaker TAG Heuer and the trailblazing golf lifestyle brand, Malbon Golf, have come together to introduce their latest creation – the TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition. This exclusive collaboration represents a fresh approach to golf timepieces, designed for golf enthusiasts who value sophisticationContinue Reading
Reading Time: 6 minutesSwiss luxury watchmaker TAG Heuer kicks off the new year in style with the release of the TAG Heuer Carrera Chronograph, inspired by the iconic DATO layout, adding a version with the famous tourbillon movement. These masterpieces combine the iconic 2023 Glassbox design with a captivating teal green monochrome look,Continue Reading