Reading Time: 3 minutesOn November 3rd 1991, Ayrton Senna took the chequered flag at the Australian Grand Prix, claiming his sixth victory of the season and winning the Formula 1 World Championship. Senna has been a TAG Heuer ambassador since 1988, the Brazilian driver dominated the supreme discipline of motor racing, becoming WorldContinue Reading
Reading Time: 6 minutesTAG Heuer selects the finest materials and combines the timeless elegance of black with golden chic to create an incredibly stylish special edition of its smartwatch: the TAG Heuer Connected Bright Black Edition. A watch with an exclusive design, whose digital interface comes with exciting updates.Continue Reading
Reading Time: 6 minutesFollowing the launch of the new TAG Heuer Aquaracer Professional 300 series during Watches and Wonders Geneva in April, TAG Heuer today announces three additions to the go-anywhere family of watches, including a new iteration of a TAG Heuer icon, the all-black, lume-dialled TAG Heuer Aquaracer Professional 300 Night Diver.Continue Reading
Reading Time: 6 minutesWhen TAG Heuer and Super Mario join forces, you can bet the result is a timepiece that adds new excitement to both the watchmaking and gaming worlds and which fans of the two brands will be desperate to get their hands on! Super Mario meets the TAG Heuer Connected. TheContinue Reading
Reading Time: 5 minutesTAG Heuer is delighted to announce its return to Only Watch with the TAG Heuer Only Watch Carbon Monaco, a one-off, high-end, hand-finished version of the Swiss watch company’s iconic square-cased automatic chronograph that will never be recreated.Continue Reading
Reading Time: 2 minutesTo celebrate the launch of the new TAG Heuer Aquaracer Professional 300, the ultimate luxury tool watch, the Swiss luxury watchmaker is taking over these iconic and bustling locations starting June 28th.Continue Reading
Reading Time: 3 minutesLa Chaux-de-Fonds, Switzerland – June 24, 2021 : We dive deeper than ever before into the brand’s universe in this groundbreaking examination of the process of pushing beyond the edge. Beyond fear, beyond reason, beyond the edge with the TAG Heuer Aquaracer Professional 300.Continue Reading
Reading Time: 5 minutesBuilding on the success of its recently introduced Wellness app and new golf features, the TAG Heuer Connected is once again expanding its in-house-developed range of apps dedicated to sports, with the introduction of a top-of-the-line swimming tracker as well as new options tailored to runners.Continue Reading
Reading Time: 2 minutesMonte Carlo, Monaco – May 23rd, 2021: Max Verstappen’s second season win and his first at the Monaco circuit marks an exciting closing to a successful weekend for the Red Bull Racing Honda Team as well as for the longstanding partner of racing in the Principality, TAG Heuer.Continue Reading
Reading Time: 3 minutesTAG Heuer delights its racing fans and lovers of fine watchmaking with a new and limited-edition collectable, the TAG Heuer Monaco Titan Special Edition – an instant classic inspired by the collection’s origins in motorsports, this time in an unexpected and striking material, titanium. Expressing the timeless elegance of theContinue Reading
Reading Time: 3 minutesJust in time for summer, the Swiss luxury watchmaker unveils the TAG Heuer Carrera Green Special Edition, an exceptional timepiece in a brand new colour: a deep blue-green with an intense shimmer. Limited to 500 pieces, this watch artfully combines the tradition inherited from the first Heuer Carrera models withContinue Reading