Reading Time: 7 minutesThe Aquaracer is back! Today, TAG Heuer’s go-anywhere luxury tool watch, loved by active, style-conscious watch lovers who push their limits, explore the seas and go beyond the edge, emerges with a bright new look, new materials and a new lease of life – TAG Heuer Aquaracer.Continue Reading
Reading Time: 4 minutesThe Swiss luxury watchmaker TAG Heuer and the German sports car manufacturer Porsche announced their partnership at the beginning of February 2021. With a curated exhibition at Porsche auf Sylt, both companies have set a milestone for this partnership. The focus is on the history of both brands and characteristicsContinue Reading
Reading Time: 4 minutesThe TAG Heuer Formula 1 collection – which has held a special place in the history of TAG Heuer since it was launched in 1986 – plays the originality card. In tangerine orange and lime yellow, vibrant colours inspired by the 1980s and 90s, the TAG Heuer Formula 1, coolestContinue Reading
Reading Time: 5 minutesWe have a look today at the first piece from the new collaboration between Porsche and TAG Heuer – the TAG Heuer Carrera Porsche Chronograph Special Edition. The watch brings elements from the worlds of both manufacturers. The article has a large gallery with detailed products pictures and lifestyle shots.Continue Reading
Reading Time: 3 minutesWhat gives us our Edge? And how do we go beyond it? How thin is the line between taking part, and tipping into victory? What inspires those moments of rare advantage – down to the millimetre, down to the microsecond – that change the shape of the race? Are winnersContinue Reading
Reading Time: 9 minutesLa Chaux-de-Fonds, Switzerland and Stuttgart, Germany – February 4th 2021: The Swiss luxury watchmaker TAG Heuer and the German sports car manufacturer Porsche have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration ranging from competitionContinue Reading
Reading Time: 4 minutesThe Swiss luxury watch brand has announced the signing of Naomi Osaka as a brand ambassador. Osaka is not only one of the world’s top tennis players, an exceptional athlete with a winning mindset, but she is also recognized as a committed social activist who uses her platform to makeContinue Reading
Reading Time: 3 minutesThe 29-year old Englishman has achieved international success as a five-time European Tour Winner and a member of 2018’s victorious European Ryder Cup Team. As the face of the TAG Heuer Connected watch Golf edition, Tommy will represent the luxury smartwatch and will be working closely with the TAG HeuerContinue Reading
Reading Time: 3 minutesNew York, New York – December 12, 2020: Today, the last-known Heuer Monaco worn by Steve McQueen while filming his iconic racing film, Le Mans (1971) hammered for a record-breaking $2,208,000 at the Phillips RACING PULSE auction in New York City. This timepiece is the most important Heuer wristwatch ofContinue Reading
Reading Time: 2 minutesLa Chaux-de-Fonds, Switzerland – 26 November 2020: Swiss luxury watch brand TAG Heuer and famous UK personalisation house Bamford Watch Department have come together for the second time to design a special, limited-edition timepiece. The Aquaracer Bamford Limited Edition is a reliable, professional tool watch made with eye-catching titanium andContinue Reading
Reading Time: 5 minutesLa Chaux-de-Fonds, Switzerland – 19 November 2020: Jack Heuer, great-grandson of the brand’s founder, former TAG Heuer CEO and current Honorary Chairman, celebrated his birthday. In honour of his symbolic eighty eighth year, which embodies luck with its double infinity loop, the Swiss luxury watchmaker is releasing an 18K roseContinue Reading