Zenith Chronomaster Revival Lupin The Third – Final Edition

Reading Time: 4 minutes A collaboration between a Swiss watch manufacture and a Japanese manga and anime series is as unique a partnership as they come. But that’s exactly what Zenith did with Lupin The Third, which was so inspired by the El Primero shortly after its launch in 1969 that it decided toContinue Reading

Zenith Defy Zero-G and Defy Double Tourbillon

Reading Time: 5 minutes A new expression of haute horlogerie, the Zenith way: Defy Zero G Sapphire and Defy 21 Double Tourbillon Sapphire. The Manufacture has reimagined two of its most extraordinary movements through contemporary architecture and finishing techniques that can be admired through luminous and transparent sapphire cases. Just like Georges-Favre Jacot who named hisContinue Reading

Zenith Chronomaster Revival “Poker Chip”

Reading Time: 2 minutes Zenith and SJX Watches present a sleek reinterpretation of one of the brand’s most desirable vintage watches with the Chronomaster Revival “Poker Chip”, inspired by the El Primero G383. Affectionately nicknamed “Poker Chip” by collectors, the G383 is considered one of the most intriguing models in Zenith’s archives. The G383 was introducedContinue Reading

Zenith DEFY Midnight for Pink Ribbon

Reading Time: 3 minutes On October 30, 2021, at the prestigious Dolder Grand Hotel overlooking Zürich, Pink Ribbon Switzerland – a charitable organization that spreads awareness about the disease and the importance of early detection through various activities and fundraising initiatives – will host its annual music gala with a charity auction where aContinue Reading

Chronomaster Original Boutique Edition

Reading Time: 4 minutes The time has finally come for Zenith to open the doors to its one and only boutique in Switzerland in the most symbolic location of all: its Manufacture in Le Locle. Long regarded as the birthplace of the very first vertically integrated Swiss watchmaking site in 1865, the Zenith ManufactureContinue Reading

Zenith Chronomaster Original

Reading Time: 6 minutes Zenith Chronomaster Original – Original by name, original by substance. Few watches have been as influential and truly iconic as the Zenith A386, which made its debut in 1969 as one of the first steel watches to be equipped with the revolutionary El Primero calibre – the world’s first automaticContinue Reading

Zenith Chronomaster Revival “Safari”

Reading Time: 2 minutes When the designers at Zenith asked themselves what an El Primero from 1969 inspired by the great outdoors would look like, they imagined something entirely different from what the Manufacture had produced in over 50 years since the famed calibre’s introduction; something that evoked the vivid colours and textures foundContinue Reading