Reading Time: 2 minutesZenith and SJX Watches present a sleek reinterpretation of one of the brand’s most desirable vintage watches with the Chronomaster Revival “Poker Chip”, inspired by the El Primero G383. Affectionately nicknamed “Poker Chip” by collectors, the G383 is considered one of the most intriguing models in Zenith’s archives. The G383 was introducedContinue Reading
Reading Time: 4 minutesDuring an unlikely meeting of Zenith CEO Julien Tornare and Time+Tide Founder, Andrew McUtchen at Zenith’s Le Locle manufacture, the home of the brand since 1865, Zenith and Time+Tide unveiled an exclusive Defy Classic Skeleton model affectionately nicknamed the “Night Surfer”. Continue Reading
Reading Time: 4 minutesDuring the first “MEET THE DREAMHERS” event, where guests were invited to discover a group of accomplished and outspoken women known as the ZENITH DREAMHERS, Zenith unveiled a pair of Chronomaster Original models in diamonds with either a multicoloured mother-of-pearl dial or taupe tri-colour dial. Whether for women seeking aContinue Reading
Reading Time: 3 minutesOn October 30, 2021, at the prestigious Dolder Grand Hotel overlooking Zürich, Pink Ribbon Switzerland – a charitable organization that spreads awareness about the disease and the importance of early detection through various activities and fundraising initiatives – will host its annual music gala with a charity auction where aContinue Reading
Reading Time: 4 minutesThe time has finally come for Zenith to open the doors to its one and only boutique in Switzerland in the most symbolic location of all: its Manufacture in Le Locle. Long regarded as the birthplace of the very first vertically integrated Swiss watchmaking site in 1865, the Zenith ManufactureContinue Reading
Reading Time: 6 minutesZenith Chronomaster Original – Original by name, original by substance. Few watches have been as influential and truly iconic as the Zenith A386, which made its debut in 1969 as one of the first steel watches to be equipped with the revolutionary El Primero calibre – the world’s first automaticContinue Reading
Reading Time: 2 minutesWhen the designers at Zenith asked themselves what an El Primero from 1969 inspired by the great outdoors would look like, they imagined something entirely different from what the Manufacture had produced in over 50 years since the famed calibre’s introduction; something that evoked the vivid colours and textures foundContinue Reading
Reading Time: 3 minutesWhen the El Primero calibre made its groundbreaking debut in 1969, Zenith chose to house it in two broad but distinct watch categories. On one hand, there were sportier models in tonneau-shaped steel cases, such as the A384, and on the other, more classical round cases in steel or gold,Continue Reading
Reading Time: 2 minutesAt the start of 2021, Zenith reaffirmed its position as the undisputed master of high-frequency automatic chronographs with the all-new Chronomaster Sport, merging quintessential Zenith design codes with a new level of performance and precision. Now, a new reference of the exceptional 1/10th of a second chronograph is being addedContinue Reading
Reading Time: 5 minutesZenith continues to push the limits of performance and design to the extreme for the trailblazers who forge their own path and leave a mark on time with the DEFY EXTREME, an all-terrain 1/100th of a second chronograph.Continue Reading
Reading Time: 2 minutesNever afraid to express its singular vision of watchmaking of the future, Zenith continues to highlight the concept of high-frequency precision through striking creations in its 1/100th of a second chronograph, the DEFY 21. This translation of high oscillation frequencies into single regions of the visible light spectrum began withContinue Reading