The PONTOS Day Date has been updated and now benefits from several subtle enhancements. Consistent with Maurice Lacroix’s unrelenting pursuit of continuous improvement, the latest PONTOS Day Date is not only better, it now comes in new packaging made of #tide Ocean Material®, helping to make the seas that little bit cleaner. Moreover, whether worn on a strap or bracelet, each watch upholds the brand’s reputation for delivering high perceived value.
The Maurice Lacroix PONTOS has always been a refined expression of luxury watchmaking where seemingly small details collectively promise lasting ownership delight. Now, the model has evolved, proffering even higher standards of refinement while at the same time upholding Maurice Lacroix’s reputation for delivering high perceived value.
By judiciously juxtaposing different hues, textures, lines and curves, Maurice Lacroix has produced a dial that is rich in detail, beautifully appointed and eminently simple to read. Faceted hour and minute hands, lined with white Super-LumiNova, collaborate with applied indexes to impart meaning clearly and with style. The minute track does not hug the edge of the dial, but sits inside the hour track, providing an attractive break with tradition. Slightly recessed, the track employs neat markings and uses tonal contrast to provide an effective means of delineation.
As the model’s name implies, the dial is endowed with two apertures, one positioned below 12 o’clock, showing the prevailing day, and a second at 6 o’clock, indicating the date. Once more, by playing with depths, the brand has enriched the appearance of the dial. The PONTOS Day Date is offered in a choice of three dial colours, including black, silver and anthracite. All dials are enlivened with a sunray motif, complemented with silver or golden-toned hands and indexes.
The stainless case, measuring 41mm in diameter, unites brushed and polished surfaces to bestow a sophisticated look while the automatic ML143 calibre can be admired via the exhibition caseback. The movement is appointed with Côtes de Genève and colimaçon and the rotor is embellished with vertical Côtes de Genève and sun brushing.
Wearers are indulged with a choice of a 3-rows stainless steel bracelet or black leather strap. The latter option sports the M-logo, a detail that reinforces the overall sense of sumptuousness. Consistent with its popular AIKON collection, the new PONTOS Day Date features the brand’s Easy Strap Exchange System, providing a simple, user-friendly means of swapping the strap for an alternative without the need for tools.
The packaging for the new PONTOS Day Date is yet another example of Maurice Lacroix’s proactive approach to watchmaking. Building on the successful launch of the AIKON #tide collection, a range of models made from upcycled ocean-bound waste, the brand is now supplying all its watches in packaging made of #tide Ocean Material®. It takes 34 bottles to make each watch box which means 34 fewer bottles polluting the sea. Each box includes a space to store an additional strap in a dedicated compartment and features a QR code which, when scanned, links to a digital user manual, obviating the need for paper instructions, once again mitigating any ecological impact.
While the previous version of the PONTOS Day Date was unquestionably impressive, the Jura-based watch brand has endowed this new model with an array of refinements, heightening the overall ownership experience.
Maurice Lacroix Pontos Day Date 41mm Technical Specifications
Movement
- Automatic Calibre ML143
- Functions: Hours, minutes and seconds
- Date at 6 o’clock
- Day at 12 o’clock
- Decorations
- Circular-graining and colimaçon.
- Vertical Côtes de Genève and sun brushing on the rotor.
- Rhodium plated.
Case
- Brushed and polished stainless steel case with an open caseback
- Case diameter: 41 mm
- Case height: 11 mm
- Case material: Stainless steel
- Case setting no
- Water resistance: 10 ATM
Dial
- Black/Anthracite/Silver sunray dial with rhodium central ring and white/gold SLN index,
- day at 12 o’clock and date at 6 o’clock
Strap / Bracelet
- 3-row stainless steel or Black leather strap alligator imitation with M-logo and Easy change system
- Buckle: Butterfly in stainless steel
The launch year 2023
YOUR TIME IS NOW WITH MAURICE LACROIX
For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities.
With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.
YOUR TIME IS NOW.
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