The very first prototype case of the Pillow Watch, which lay on the table in Maurice de Mauriac‘s studio, caused a sensation. Everyone picked it up, weighed it, turned it around and asked: when will it come to life? For a long time, the answer was — soon! Soon it is now!
The cushion case, voluminous and curved in every direction, is reminiscent of a pillow. That was the least harmless association while appreciating the powerful new creation from Maurice de Mauriac. The Pillow Watch is immediately visible on the wrist of a man who makes a statement and stands out. Every movement becomes a smart pose with such a distinctive timepiece. The arm in the line of sight of the eyes. The watch sliding out of the sleeve. The arm on the desk. The wrist on a clasping hand. The Pillow Watch takes the space it needs and fills it with charisma. Masha Dreifuss smiles: “A watch that people fall in love with. Who? Who fits the wearer of the watch. Who else?”
The impressive case is based on an aesthetic that is now known as brutalism. Monumental, impressive, essential, solid, designed to last for eternity. Not the delicate cushion case used in wristwatches from the 1920s and 1930s. The
Pillow Watch is not just a timepiece. It is a titan of time. Also because the Pillow Watch is adequately available in titanium and DLC-coated titanium — diamond-hard, yet light. Those who love to weigh time can opt for the bronze version instead and wear it as a sculpture that will gain a personal patina with time.
The dial, designed by renowned Basel designer Fabian Schwaerzler, is deep and thick with luminous Superluminova blocks. They take the watch out of brutalism and light its way into modernity.
Photographer Philip Müller found the location for the campaign photos in the Hochhaus zur Palme, an architectural statement in Zurich just two minutes away from the brand’s Atelier on Tödistrasse, the pulsating heart of the Maurice de Mauriac. Architecture from another era that seems to be back in the here and now with the Pillow Watch. Leonard Dreifuss enthuses: “Acclaimed actor and friend of the brand Peter Mygind immediately felt the Pillow Watch, was able to perfectly portray it and stood for the timepiece as if he were part of its sculptural grace. You can still feel and hear the breeze in the skyscraper that his movements left behind. They are proof of the effect of the Pillow Watch on and with a man.”
With the Pillow watch, Maurice de Mauriac enters a new dimension and adds a new shape to its ever-evolving portfolio. But not just a new shape: a shape that is not only suave by its rounded contours but also impresses by its brutalism.
Maurice de Mauriac Pillow Watch Technical Specifications
- MDM.O1.PW.TI – 3.900 CHF
- MDM.O1.PW.BR – 4.900 CHF
- MDM.O1.PW.DLC – 4.900 CHF
- Availability: online and at the Zurich atelier on Tödistrasse.
- Hours and minutes.
- La Joux-Perret G100, a high-quality automatic movement of the latest generation;
- Designed and manufactured by the prestigious La Joux-Perret Manufacture in La Chaux-de-Fonds, Switzerland;
- 68-hour power reserve.
- Cushion shaped; titanium, black DLC-coated titanium, or bronze; see-through case back for an unobstructed view of the automatic movement caliber. Water resistant to 10 ATM.
- Diameter: 45mm; lug-to-lug: 50.5mm.
- Crown: the crown offers good grip and precise turning, thereby making adjustments to the watch very easy.
- Black with luminous Super-LumiNova blocks.
- Textured calf Khaki, Sand or Gray;
- Tapered 24mm to 20mm;
- Buckle matching the case material