#Timewellshared with Laureus World Sports Academy chairman and rugby legend Sean Fitzpatrick

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To lift spirits during this challenging period, IWC family members have come together online through the brand’s “TIME WELL SHARED” initiative. Sharing their passion and knowledge with viewers at home, they hope to inspire and entertain through messages of positivity and solidarity. Today with Sean Fitzpatrick.

IWC Time well shared

The latest video to be released features former All Blacks player Sean Fitzpatrick, who is now Chairman of the Laureus World Sports Academy. IWC, which has been a Global Partner of Laureus since 2005, works alongside Fitzpatrick and the Academy in their global mission to utilise the power of sport to improve the lives of young people.

Rather than placing the focus of his video on his legendary rugby union career, Fitzpatrick instead discusses Laureus Sport for Good and its success over the last two decades. Reminiscing about a life-changing trip he made to Sierra Leone’s Right to Play project 15 years ago, he recalls teaching the children he met the basics of rugby and the New Zealand Haka.

Laureus Sport for Good uses the power of sport to end violence, discrimination and disadvantage for children and young people all around the world. During the global Covid-19 pandemic, the needs of the disadvantaged and often vulnerable young people in the more than 200 programmes Laureus supports around the world and the wider Sport for Development sector have never been greater.

Through the Sport for Good Response Fund, organisations will be empowered to deliver new or adaptive provisions to continue supporting children and young people during the current pandemic. Donations to the Sport for Good Response Fund can be made here: https://www.laureus.com/sport-for-good/get-involved?tab=DONATE

The video is available on IWC Instagram TV: https://watches.iwc.com/Sean_Fitzpatrick

Sean Fitzpatrick
Sean Fitzpatrick


Fitzpatrick made his debut for the All Blacks in 1986 and is widely considered to be one of rugby’s most inspirational captains. In total, he played in 121 international matches, including 92 Test matches, 74 of which were wins. Highlights of his career include guiding the All Blacks to a series win over the touring British Lions in 1993 and leading them to a clean sweep in the first Tri-Nations tournament in 1996. The crowning moment, however, came in 1996 when he captained New Zealand to a memorable Test series triumph over South Africa, before retiring just a year later. Awarded the New Zealand Order of Merit by the Governor-General in 1997, he is now a respected rugby analyst for TV and newspapers. He became Chairman of the Laureus World Sports Academy in May 2016.

IWC Brand Ambassadors to read from “The Little Prince”


As the world faces a health crisis, the global IWC family stands together for the launch of “TIME WELL SHARED”. Through this initiative, IWC employees, brand ambassadors and partners will share their time, knowledge, experience and passion through digital channels. They aim to inspire people to make the most of their time, and entertain and support them by keeping them connected and engaged. Another crucial pillar of “TIME WELL SHARED” is a personal volunteering programme via the website Good Tutors Finder, to support schoolchildren and their parents.

In their own free time, and on an individual voluntary basis, IWC employees are encouraged to offer online tutoring support for schoolchildren in basic subjects http://goodtutorsfinder.ch/iwc-time-well-shared.

Please find more information about the TIME WELL SHARED initiative on https://press.iwc.com/global-iwc-family-unites-for-time-well-shared/

Adriana Lima, IWC ambassador and the kids from Laures Program


In 2019, approximately 300,000 young people around the world benefitted from more than 200 projects supported by Laureus Sport for Good in 40 countries; programmes that use sport to promote social change and put an end to violence, discrimination and disadvantage. Every programme Laureus supports addresses at least one of the following six social issues, which align with the UN Sustainable Development Goals: Health, Education, Women and Girls, Employability, Inclusive Society and Peaceful Society.

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