Le Locle, June 8TH, 2020 – On World Ocean Day, celebrated on June 8th every year, Ulysse Nardin is proud to announce its partnership with The Explorers, a French initiative with global ambitions*. The Explorers brings a new approach to educating and raising awareness of our planet. This very first collaborative global media platform is present in 170 countries and is in the process of compiling an inventory of the Earth’s heritage in 17 languages. The goal is complex and dynamic: raising awareness of the planet’s wealth, beauty and fragility.
As part of the Kering group, Ulysse Nardin has an ambitious roadmap to reduce our environmental footprint by 2025. We have fully integrated this target in our corporate and business strategy”, says Patrick Pruniaux, CEO of Ulysse Nardin. “Protecting our planet is part of our top priorities and we will make every effort we can to support those who nobly endeavor to achieve the same goal.
“The surface of the Earth is similar to the human body: 70% water and 30% solid mass. I want to perform a visual check-up of the planet just as I performed medical check-ups on my patients. The Explorers will create a new inventory – an archive of the world’s natural diversity whose main strength lies in the emotion generated by its beauty.” Says Olivier Chiabodo, co-founder of THE EXPLORERS.
The Explorers’ Foundation, founded by Olivier Chiabodo and Jean-Pierre Morel, counts six specific preservation programs already supported by the initiative: lemurs in Madagascar, turtles in Polynesia, red macaws in Honduras, radiated tortoises in Madagascar, crocodiles in Jamaica and humpback whales in Polynesia. The team includes scientists, filmmakers, cameramen, reporters, photographers, artists, designers, pilots, technicians, editors, musicians, programmers and community managers.
In 2019, Ben Thouard joined the family of Ulysse Nardin’s explorers. Connected more than ever to the elements, the ocean and nature, Ben’s photographic work is captivating. He produces images, emotions and stunning graphic compositions. Ulysse Nardin, which proudly encourages Ben’s work, is happy to partner with an organization that already values Ben’s talent.
“I’m more than proud to be part of the explorers’ community, and also to be one of contributors to THE EXPLORERS while carrying the flag for Ulysse Nardin. I feel like Ulysses; reporter, explorer, documentarian and journalist all in one. I am proud to give my soul in order to aliment our Earth’s inventory with my photos” , says Thouard.
As the expeditions take place, subscribers can discover documentary films that highlight the undisputed beauty of the Earth as well as the lives of local people. The team of The Explorers has designed a groundbreaking app to support the community of adventurers, scientists and artists. They all work together toward the common goal of creating a comprehensive visual inventory of the natural world, illustrated through photos and videos. The Explorers+ is an introductory offer available for a fee of €2.99 per month that gives users unlimited, free access and does not contain any advertising.
*Through its support for The Explorers, Kering aims to play a part in raising awareness worldwide about the urgent need to safeguard biodiversity. Global luxury group and pioneer in sustainable development, Kering has recently committed to reaching carbon neutrality within its operations and its entire supply chain.
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About Ulysse Nardin – Manufacture of Freedom
Ulysse Nardin is the Pioneering Manufacture inspired by the sea and delivering innovative timepieces to free spirits.
Founded by Mr. Ulysse Nardin in 1846 and a proud member of the global luxury group Kering since November 2014, Ulysse Nardin has written some of the finest chapters in the history of Haute Horlogerie. The company’s earliest renown came from its links to the nautical world: its marine chronometers are among the most reliable ever made, still sought by collectors around the world. A pioneer of cutting-edge technologies and the innovative use of materials like silicon, the brand is one of the few with the in-house expertise to produce its own high-precision components and movements. This exceptional level of watchmaking excellence has earned Ulysse Nardin membership in the most exclusive circle of Swiss watchmaking, the Fondation de la Haute Horlogerie. Today, from its sites in Le Locle and La Chaux-de-Fonds in Switzerland, the brand’s continuing quest for horological perfection centers around five collections: The Marine, the Diver, the Classico, the Executive and the Freak. In 2020, Ulysse Nardin explores the Xtremes, bringing the X-factor to the core of its collections. www.ulysse-nardin.com
About the EXPLORERS
Founded by Olivier Chiabodo and Jean-Pierre Morel, The Explorers is a team of explorers, image professionals, scientists and artists at the service of a great cause with a common goal: to create the first inventory of the planet, in images, to highlight the riches of our Earth in the best technical qualities.Our international community is also invited to share its photos and videos and enrich the inventory with our applications available in 17 languages.Launched in November 2019, The Explorers has already been awarded “Best TV App 2019” by Apple. It has more than 7M installations and almost 50,000 contributions from its community. Every day, new content from The Explorers is available.The Explorers donates 10% of its sales to its endowment fund, The Explorers Foundation, which finances actions to protect biodiversity.
