Ulysse Nardin New Private Showroom

Ulysse Nardin New Private Showroom
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Ulysse Nardin is getting a breath of fresh air! On the evening of 15th November, the doors of 3 rue du Jardin were opened to the new private showroom of the House located in Le Locle, Switzerland. In a “winter garden party” atmosphere, the manufacture inaugurated its brand new, private space. The 100 guests were able to discover the 175 square meters entirely devoted to the historical and current collections of the House. Annexed to the landmark Le Locle building, this private space will be devoted to telling the unique story of the House for all future visitors with a passion for the craft of watchmaking.

Ulysse Nardin New Private Showroom

“This luminous space is a platform of expression of the brand, which will showcase the achievements of yesterday, today and tomorrow, thus contributing to promoting the whole of Swiss watchmaking. It was important for us to have a setting which matches the message we wish to get across to brand aficionados, one that accurately reflects the brand identity”, explains Françoise Bezzola, Ulysse Nardin Marketing Director.

Ulysse Nardin New Private Showroom

In bold contrast with the exterior walls of the historical building, the staging includes Alcantara and wood, in a raw, minimalist, and contemporary atmosphere.

Ulysse Nardin New Private Showroom

“We are not talking about a monumental project, but it reflects who we are convivial, contemporary and agile”, she emphasizes

Ulysse Nardin New Private Showroom

At Le Locle, the very first visitors have been able to retrace the rich history of the House thanks to a guided tour given by Massimo Bonfigli. For over 30 years 21 of which have been spent at Ulysse Nardin), Massimo has acquired in-depth knowledge of Swiss watchmaking, the history of the Ulysse Nardin brand and of the current and historical collections. Massimo Bonfigli has worked with Rolf Schnyder and Ludwig Oechslin and was present when the Manufacture was purchased in 2014 by the French luxury group, Kering.

Ulysse Nardin New Private Showroom

“It’s a pleasure for me to have this dedicated space to tell our 175 years of history”, he explains.

Ulysse Nardin New Private Showroom

The design of the space allows visitors to view the timepieces of the past set alongside the current collections. Offering a unique perspective on the key stages in the timeline of the house, from its founding to the current day, this gallery of watches reveals our history through an allegory conveyed by the Ulysse Nardin emblem, the shark, the symbol that tells our story in an entertaining and informative way.

Ulysse Nardin New Private Showroom

The Museum is not open to the public but will be a perfect setting to receive future visitors at the Watchmaking Heritage Days, organized every two years by the region.

Ulysse Nardin New Private Showroom

A 77th UFO as an anniversary gift

Ulysse Nardin’s futurist ovoid table clock, called UFO (Unidentified Flying Object) is getting a tan for its Museum debut ..‘Sold out’ just 21 days after its launch in April 2021 and breaking all the records at the ONLY WATCH sale of November 6 2021 in its “ version, the UFO will continue to be the focus of all attention Thus, at the inauguration on Monday evening, visitors were able to admire the latest creation of Ulysse Nardin’s engineering office a new copper-coloured UFO, not available for sale and permanently displayed in the showroom.

A unique timepiece manufactured exclusively for the occasion its spherical aluminium base was created in an anthracite colouring through an anodization process. However, the three connecting cylinders and the three lower ties of the movement have been anodized in a copper colour. The power reserve disk, the decorative insert with the Ulysse Nardin emblem the anchor is also processed to display a copper colour. The three dials are painted in the identical copper colour, but, unlike the other metalized elements, with a matte finish.

Reference 9023-900LE-5A-COPPER – Unique “museum” piece


  • UN-902 calibre
  • Table clock


  • Manually wound movement
  • 3 time zones / Hours, minutes
  • Deadbeat second
  • 675 components
  • Extra large oscillator (49mm)
  • 0,5 Hz /3’600 Alt/H
  • Power reserve: 1 year, 6 barrels


  • Aluminum & blown glass
  • Dimensions: 263 (H) x 159 (Ø) mm
  • Weight: 7,2 kg

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