The new AIKON Master Grand Date Black is dressed in black and white tones, skilfully playing with contrasts to deliver an eye-catching look. It harnesses the mechanical virtuosity of the Masterpiece collection while embracing the AIKON’s urban design language. The resultant watch upholds Maurice Lacroix’s reputation for delivering notable style, Swiss craftsmanship and high perceived value.
Maurice Lacroix is based in Saignelégier, a picturesque town located in the Swiss Jura. Within the confines of its atelier, the brand employs its vast expertise, crafting wonderful expressions of fine watchmaking. Indeed, it is here where the highly popular AIKON models are produced alongside the Maison’s high-end Masterpiece collection, a range of timepieces often equipped with a Manufacture movement.
In 2021, Maurice Lacroix launched the AIKON Master Grand Date, a watch uniting the mechanical virtuosity of the Masterpiece collection with the AIKON’s urban design language. Now the brand is pleased to announce the release of a new version of this latter model, the AIKON Master Grand Date Black, a timepiece which stylishly juxtaposes black and white tones.
The AIKON Master Grand Date Black is presented in a generously proportioned 45mm stainless steel case, dressed in black DLC. Its understated appearance, slightly brooding in temperament, is effortlessly stylish. The display imparts meaning while simultaneously disclosing numerous movement components in motion. It features a dial plate, executed in vertically brushed black DLC, reinforcing the stealthy nature of the watch.
The prevailing hours and minutes are shown on an off-centre dial enriched with Clous de Paris, while a small seconds display is positioned adjacent. A self-winding Manufacture movement, the ML331 calibre, sits at the heart of the watch, standing testament to the Maison’s watchmaking know-how. Located at 10 o’clock, a complex mechanism, featuring two date discs, delivers a highly legible large-format date indication.
Consistent with other members of the AIKON collection, the case eschews conventional lugs and integrates the strap within the housing, delivering impressive wearer comfort. Maurice Lacroix has chosen to equip the model with a new style of rubber strap that features the brand’s name presented in relief as well as a second strap made from synthetic leather with textile effect, incorporating the brand’s now-legendary ‘M’ logo. Endowed with the Maison’s Easy Strap Exchange system, it is simple to switch from one strap to another without the need for tools.
With this latest creation, Maurice Lacroix has delivered something new while perpetuating the notable strengths of the AIKON, namely accomplished design, Swiss craftsmanship and high perceived value.
Maurice Lacroix AIKON Master Grand Date Black Technical Specifications
Ref. AI6118-DLB0B-330-2 – CHF 8,570.-
Movement
- Automatic ML331
- Functions Hours and minutes, small second at 4 o’clock, big date at 10 o’clock, automatic
- Vertical brushed and black DLC grained dial plate
- Sun-brushed black DLC balance bridge
- Other black DLC sandblasted
- Skeleton oscillating weight, with brushing and snailing.
Case
- Case diameter: 45 mm
- Case height: 15 mm
- Case material: Black DLC Stainless steel
- Case setting: No
- Water resistance: 10 ATM
Dial
- Embossed sun-brushed black perimeter with white printing
Strap / Bracelet
- Black rubber with Maurice Lacroix in relief or synthetic leather with textile effect, incorporating the brand’s now-legendary ‘M’ logo easychange system
- Buckle Black DLC stainless steel pin buckle + black DLC stainless steel butterfly clasp
YOUR TIME IS NOW WITH MAURICE LACROIX
For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking exper tise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and per fectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.