Panerai strengthens its presence in the heart of New York with a brand-new Madison Avenue boutique, its largest in the world, reflecting the vitality and strength of the dynamic city’s streetscape. Right in the lively centre of one of the most prominent global destinations for luxury shopping, Casa Panerai takes place, offering clients an unparalleled experience where Swiss watchmaking meets the Italian spirit.
Home to an extensive collection of watches, both historical and contemporary, the store welcomes clients with elements visible from the sidewalk, an LED screen displaying captivating images that convey the brand’s connection to the marine realm and its spirit of adventure, and a larger-than-life iconic luminous green wall clock.
Inside, an immersive timeline spanning nearly 30 feet along an original exposed brick wall highlights significant milestones of the Maison’s history in a multidimensional exhibition with materials including reproductions of original mechanisms, copies of patents and certifications and interactive models. Approachability and accessibility are cornerstones of the boutique, encouraging clients to feel at ease, move through the space unhurriedly and interact with the watches without glass barriers. The experience may be self-guided or aided by a Panerai representative to the client’s preference.
For female wristwatch lovers, the store includes a dedicated zone centred on the Luminor Due Collection. The space features soft, rounded furnishings and an oceanic influence that pervades the room, with walls covered in artisan-crafted variegated blue resin that evokes the kaleidoscopic hues of the sea. To complete Panerai’s heritage and aesthetic sensibility, the interiors feature furniture from Italian interior designers while a coffee bar sits on the upper level to offer a relaxing break.
To celebrate the opening of Casa Panerai, the Maison will launch an exclusive timepiece from its high-end collection – a new Radiomir Tourbillon Bronzo – along with a series of events infused with Italianità – its quintessential Italian spirit. The palette of events and activations, taking place from 2 to 8 June in conjunction with Italy’s Republic Day, include cocktail receptions, wine tastings and special encounters with dedicated guests, including the Paneristi, as well as a preview of Peter Millar’s fall collection. The celebrative week culminates in a crescendo on World Ocean Day, which embodies the Maison’s dedication to preserving the sea, during which the brand will organize a global mobilization to collect one tonne of plastic.
“The opening of Casa Panerai flagship boutique on Madison Avenue in New York City is a significant milestone, being the square one of the most prestigious destinations in the world. It is a vision in line with our brand’s commitment to our clients and values, with the store designed to provide excellence both in our products and service to complete the Panerai experience” says Jean-Marc Pontroué, the Maison’s CEO.
“The boutique has been conceived and designed entirely by the Panerai Studio, the Maison’s in-house creative agency based in Milan. Constantly working to ensure the brand’s aesthetic is in line with our brand values, the new Casa Panerai is the ultimate expression of our DNA. Our boutiques are places to live, created to welcome customer who feels immediately at ease and surrounded by the Italian style” says Panerai’s Creative Director, Alvaro Maggini.
A special edition Luminor to accompany the opening
To further celebrate the new location, Panerai launches the Luminor BiTempo New York Edition, a special edition available in 212 pieces. Luminor BiTempo is set in a 44mm titanium DLC case with a grey matte shaded sandwich dial. DLC, also known as diamondlike carbon coating, is a specific treatment technique applied to the titanium material that combines high performance and aesthetical appeal giving the timepiece an unmistakable sleek black look and high hardness and durability.
The timepiece, with its automatic P9010/GMT calibre, delivers a three-day power reserve. Displaying two time zones, the tip of the GMT hand is gilded in tone-on-tone grey to match the shades of the titanium DLC case, while the white Super-LumiNova® gives a sophisticated finish to the look. The dial also features the indexes with a small seconds dial at 9 o’clock and the date window at 3 o’clock. The emblematic Luminor crown protecting device is engraved with the name ‘New York’ on the lever, while the closed case back is adorned with a scenery of the Brooklyn Bridge.
The special edition is paired with a grey strap made of recycled PET designed to reduce environmental impact. 7.8 grams of the strap are made of recycled materials coming from post-consumer waste, corresponding to 68% of the total strap weight (11.5 g).
Panerai Luminor BiTempo New York Edition PAM01467 Technical Specifications
Movement:
- Automatic mechanical, P.9010/GMT calibre,
- created by Panerai,
- 13¾ lignes, 6.0 mm thick,
- 31 jewels,
- Glucydur® balance, 28,800 alternations/hour.
- Incabloc® anti-shock device.
- Two barrels.
- 200 components
- Functions: Hours, minutes, small seconds, date, second time zone
- Power Reserve: 3 days
Case:
- Diameter 44mm, Titane DLC anthracite.
- Microsand blasted titanium bezel.
- Microsand blasted titanium caseback. Sapphire crystal
- Waterproof: 30 bar (~300 metres)
Dial:
- Matt grey with luminous Arabic numerals and hour markers
Strap:
- Grey recycled PET, T/T , STD, 24/22.
- Trapezoidal titanium buckle with DLC coating, 22mm.
Panerai
Founded in Florence in 1860 as a workshop, shop and subsequently school of watchmaking, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.
The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.
Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.
www.panerai.com
www.facebook.com/paneraiofficial
www.twitter.com/paneraiofficial
www.instagram.com/panerai