2009-2024: 15 Years! ArtyA celebrates its anniversary in Geneva with its official debut at Watches & Wonders. Founded by Master Watchmaker Yvan Arpa in 2009, this independent Geneva-based brand quickly made a name for itself with distinctive and daring creations. Today, ArtyA is now present in over 30 countries, supported by more than 60 top-tier retailers. Transparency as an aesthetic principle! In 2021, ArtyA unveiled the Purity concept, a new, evolutionary family of movements where each layer of the architecture is taken to the extreme. Complexity that only appears to be simple, the essence minimalism – extreme, pure simplicity: ArtyA Purity Stairway to Heaven.
And above all, total mastery! The logical next step, after presenting three tourbillons in the Purity family: a new, exclusive, Swiss-made 2-hand Manufacture movement – with ArtyA in full control of all stages of design and creation, directly infusing it with its own vision, ideas and solutions.
The complexity of transparency! The pursuit of a watch that is both under 40mm in diameter and visually harmonious and pure – ArtyA saw it as a challenge that was both technical and aesthetic, where design aspirations and engineering imperatives areinextricably linked.
Because this new creation isn’t just about size. Its architecture marks a significant technical advancement, showcasing the power of horological mechanics, designed in three dimensions:
Purity… Behind this simple word, a revolution in watchmaking construction. Typically, the movement’s components – base, bridges, gearing, mainplate, dial, bezel, crystal, case middle – are ‘simply’ stacked.
In the case of Purity, ArtyA has turned the established order on its head. The structure of the skeletonized manufacture caliber appears to emerge from nothingness. The components interact as a puzzle of interlocking parts suspended in mid-air, functionally cohesive, anchored in the case’s metal.
Here, everything is about levels of perception, of reliefs and contours, and how light plays with shadows and reflections. In this manufacture caliber everything matters. Its heart beats at 4 Hz to both ensure both optimal precision and maintain a comfortable power reserve. Here, the system of dual barrels arranged in parallel provides a steady flow of energy throughout the cycle. A minimalist dial, in the spirit of purity, for easily reading the time off this concentrate of horological power. It was intentionally moved to 3 o’clock to afford unencumbered observation of the mesmerizing ‘Stairway to Heaven’ that showcases the escapement. All is connected by a network of bridges and gears designed to achieve the effect of a ballet of refined engineering.
The surfaces, reflections, finishes with alternating matte and glossy textures – they follow a pure vision that begins with the movement and extends to the case, as if echoing the mechanics.
The myriad different shapes –hemispherical, concave, spherical –alongside a sequence of satin-brushed, polished, and sandblasted finishes, invite the continuous interplay of shadow and light. The components’ forms burst forth, their volumes stand out and express themselves in space, offering a completely different perception.
The movement’s finishes seamlessly merge with those of the case, with brushed, diamond-polished, and iron-microblasted details, all the way to the screws (an exclusive ArtyA design). The hands, first sandblasted then diamond-polished to mirror the hand-beveled bridges, reveal a structured, dynamic aesthetic. The effect is resolutely contemporary, highlighted by the case-back screws (also an ArtyA patent). Prepared to embrace all the finishes characteristic of the Manufacture’s Purity creations, the hand-crafted dial – the watch’s focal point – is offered in several hues. It adds a layer of customization to appreciate on the wrist.
As a nod to ArtyA’s 15th anniversary this year, the woven carbon inserts on the case flanks evoke design codes established in the early days. Indeed, ArtyA was one of the very first to explore all the possibilities of carbon fiber in watchmaking. The rest is history.
Beyond a unique expression of art and technology in time, ArtyA’s intent with the Purity collection is a functional timepiece made for every day. Perfect readability thanks to a sober dial under a double anti-reflective coated glass is part of that, as is ease of use combined with the eminent wearability of an integrated bracelet. The latter is offered initially in rubber to serenely benefit from the case’s 50-meter water resistance. Other materials are available as well, such as leather or nubuck.
Ultimately, the Purity collection represents the fusion of ArtyA’s watchmaking expertise with its vision of transparency. Every detail is thought out with a drive towards perfection – the illusion of simplicity.
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