From the track to the wrist, TAG Heuer and Oracle Red Bull Racing have partnered together once more to create the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition.
TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition – two big names are back in connection
Numerous podiums and race victories, 7 Drivers’ Championships, and 6 Constructors’ Championships. Did you guess it? TAG Heuer and Oracle Red Bull Racing are back together in high gear, launching the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition. This timepiece embodies the racing DNA that both brands are renowned for, blending advanced technology with the thrill of the race.
A Partnership Forged in Precision and Innovation
Since its inception in 2016, the partnership between TAG Heuer and Oracle Red Bull Racing has evolved into a powerful relationship, a testament to the shared values of precision, innovation, and relentless pursuit of performance.
Together, TAG Heuer and ORBR have continuously pushed the boundaries of possibility, delivering exceptional experiences to fans and customers by drawing from each other’s strengths. Above all, the partnership has celebrated both brand’s biggest milestones, from World Championships, Monaco Grand Prix victories, and watch launches.
A First Between a Connected Watch and Drivers’ Performance
After the successful launch of the TAG Heuer Formula 1 x Red Bull Racing Special Edition, the new TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition is set to transcend the conventional timepiece, representing the essence of racing excellence. This unique experience merges cutting-edge software including a dedicated connected watch faces and specific straps that highlight the vibrant colours of Oracle Red Bull Racing: blue and red. This special edition watch is designed to resonate with the extensive and passionate fan base of Oracle Red Bull Racing, offering the perfect accessory to follow their drivers’ performance during the year.
The watch is made with a black DLC grade-2 titanium 45-millimeter case and a bezel made of black ceramic with a 60-minute scale, appealing to those who appreciate both high-end racing aesthetics and functional design. The ultra-light caseback features a PPG sensor and is made from black DLC grade-2 titanium, making it the perfect connected watch off and, most importantly, on the racetrack. The design philosophy pays homage to the racing soul of TAG Heuer, capturing the essence of speed and competition through the partnership with Oracle Red Bull Racing.
The distinctive and exclusively made strap features a bi-material composition – a black rubber base with a blue leather inlay, accentuated by a red line– and refined stitching with light grey and blue tone-on-tone for the harmony. The blue leather sports a unique asphalt grip finish, inspired by the racetrack, which encapsulates the racing DNA of Oracle Red Bull Racing. For those who prefer a classic look, an additional black rubber strap is included, allowing users to customize their style while enjoying the exclusive software experience. Both straps feature a buckle in black DLC grade-2 titanium with the TAG Heuer shield logo.
Oracle Red Bull Racing’s World on a Wrist
The connection between TAG Heuer and Oracle Red Bull Racing, having enjoyed numerous successful seasons together, is now set to strengthen their extraordinary collaboration, built upon years of shared passion and dedication. With the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition, TAG Heuer continues its journey with the Team; fans can expect exciting new experiences and activations that will immerse them in the world of motorsport.
The TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition offers a tailored digital experience. At launch, users can choose between four specific watch faces. The hero watch face, named “Season,” displays flags along the bezel, highlighting the current country where the Team is competing over the week-end. This watch face evolves throughout the year, reflecting the finishing positions of Oracle Red Bull Racing drivers, Max Verstappen and Sergio Pérez. The second watch face, “Asphalt,” features textured backgrounds inspired by the racetrack, adding a dynamic visual element to the user experience and guarantees a unique and immersive experience for the wearer. Additionally, the watch offers the TAG Heuer Formula 1 x Red Bull Racing Special Edition watch face, an adaptation of the mechanical equivalent released in 2022, and the “RB20” watch face, inspired by the name of this year’s Red Bull Racing Car.
The exclusive Oracle Red Bull Racing application is another highlight, providing a comprehensive view of Oracle Red Bull Racing racing journey throughout the year. Before each weekend when the Team is racing, the app displays a countdown, while during the weekend, it showcases encouraging images of the Team from Friday’s free practice to Sunday’s race. Post-race, it updates with the Oracle Red Bull Racing driver’s and team positions, creating a continuous connection with the Team’s performance. Notifications for Oracle Red Bull Racing victories keep fans engaged, with the option to receive updates about Max Verstappen or Sergio Pérez.
In true TAG Heuer spirit, the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition delivers an impressive performance, with a full day of battery life. Whether for running, walking, golfing, or monitoring one’s wellness, this watch has all aspects covered. A range of sensors provides comprehensive well-being metrics. The watch also includes various sports and utility apps, such as a stopwatch, timer, and alarm. The perfect watch at any time.
The watch’s packaging also reflects the vibrant spirit of Oracle Red Bull Racing, featuring the iconic blue with touches of red and yellow in the inside, adorned with the TAG Heuer and Oracle Red Bull Racing logos. This attention to detail extends to the counter box and sleeve, emphasizing the prestigious nature of this collaboration.
This connected watch represents a big milestone for both brands. It is a manifestation of TAG Heuer’s racing heritage, combined with Oracle Red Bull Racing’s dynamic presence in the motorsport universe, creating an unseen offering that appeals to automotive enthusiasts and watch aficionados alike.
Here’s to another one for the books!
TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition Technical Specifications
Ref. SBR8A80.EB0365 – 1’900 CHF / 1.900 €, Availability from August 2024
Movement
Calibre E4
Hardware
Battery life: 1 Full Day* including Wellness monitoring
Charging time: 100% in 1h30 at temperatures between 15° and 45°C
Powered by Wear OS by GoogleTM – Updated with the latest version of Wear OS by GoogleTM (Wear OS 3)**
Watch Experience (Custom Built TAG Heuer apps)
TAG Heuer Watch Faces
TAG Heuer Sports
TAG Heuer Golf
TAG Heuer Wellness
Other TAG Heuer branded micro apps: Stopwatch, Timer, Alarm
Case
45mm diameter
Black DLC grade-2 titanium sandblasted case Black sandblasted ceramic bezel
Flat sapphire crystal
Black rubber, steel crown at 3 o’clock
Black DLC steel shaped push-button at 2 o’clock Black DLC steel shaped push-button at 4 o’clock Black DLC grade-2 titanium caseback
Water resistance: 50 meters
Bracelet
Bi-material leather and rubber strap in blue and red with grey and blue stiching
Black DLC grade-2 titanium folding clasp with double safety push-buttons; grey lacquered TAG Heuer shield
* Actual battery life may vary depending on many factors including apps used, number of notifications, device settings, number of charged cycles, screen brightness, Wi-Fi usages.
** The latest version of Wear OS by GoogleTM (Wear OS 3) is available on compatible smartphones running Android 8.0+ or iOS 15.0+. Please note that certain smartphones running Android with preloaded Chinese set up may not be compatible. Supported features and apps may vary between platforms and countries with compatibility subject to change and may be only available in certain languages. Wear OS 3 is not available in China.
About TAG Heuer TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux- de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Julien Tornare, CEO of TAG Heuer. For 164 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines. Embodying TAG Heuer’s motto, “Don’t Crack Under Pressure,” are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.
